Press Release For Immediate DistributionParis and Los Angeles April 8, 2013, Doctors 2.0 & You, and Symplur, LLC, partners...
conferences audience is not those physically present, but those who were socially present.Healthcare social media analysis...
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Twitter Analysis Infographic on the hashtag #doctors20 - Press Release


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Press Release - Twitter Analytics Infographic on the hashtag #doctors20 in partnership with Symplur

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Twitter Analysis Infographic on the hashtag #doctors20 - Press Release

  1. 1. Press Release For Immediate DistributionParis and Los Angeles April 8, 2013, Doctors 2.0 & You, and Symplur, LLC, partners for thepromotion of advanced Twitter analytics in healthcare, released the official infographic forthe social analysis of the #doctors20 conference hashtag.The data was collected via Symplurs globally recognized "Healthcare Hashtag Project", andfocused on Twitter conversations using the #doctors20 hashtagduring the previous "Doctors 2.0TM & You" conference on May23-25 2012 in Paris. The raw data from the Twitter API wasanalyzed using statistical methods and proprietary algorithmsdeveloped by Symplur.Key findings from the study include: • There were more virtual participants (592) than participants that were physically present at the location (400). This illustrates both the power of social media, and the powerful impact the thought-leaders at the Doctors 2.0 & You conference created as their ideas went viral across the globe. • The 4,999 total Tweets created significant awareness of the ideas shared by the presenters at the conference with a total of 11,969,612 potential impressions in Twitter users Tweet streams. There was great diversity in languages used by the social participants with English, French and Spanish being the top three, followed by Dutch, Italian, and German. • The second day of the conference created the highest volume of social conversations with a total of 2,858 Tweets. The social peak of the conference took place at noon the second day when Jen Dyer MD, MPH (@endogoddess) presented on how mobile apps and social media can be a powerful way to improve health literacy. This hour alone generated over 500 Tweets. The strength of the presenters and their ideas was clearly revealed in the analysis of who the influencers were. After analysis of the top 3 influencers by number of Twitter mentions, a variety of new faces appeared each morning and afternoon, suggesting a host of dynamic and diverse interests and points of view. Patients were strongly represented at the conference being one of the main segments or social influencers. Looking at the top 50 influencers, Doctors made up the largest group with 12. They were followed by Consultants (8), and Patients (7). • In analyzing the additional hashtags used during the conference alongside #doctors20, some of the main topics discussed including "Healthcare Social Media," "Mobile Health," "Pharma," "ePatients" and "eHealth".Denise Silber, president of Basil Strategies, digital health consultancy, founder of Doctors 2.0 &You, and an eHealth pioneer noted that "Twitter has become an indispensable part of the Doctors2.0 & You experience to connect the venue and the outside participants, to connect thepeople on the stage with the audience, and to pursue the conversation and analysis beyondthe duration of the event. We are delighted to partner with Symplur for the benefit of ourcommunity."Audun Utengen, partner at Symplur, observed, "We have witnessed a tipping point for leadinghealthcare conferences like Doctors 2.0 & You in 2012 where for the first time, the majority of a
  2. 2. conferences audience is not those physically present, but those who were socially present.Healthcare social media analysis is fundamentally changing how conferences think aboutwho their audience is and how to best communicate and share the ideas presented by thesegreat speakers."Thomas Lee, partner at Symplur, added, "Beyond the fact that Doctors 2.0 & You has had asubstantial off-site audience, is the evidence that this extended audience literally spans theglobe. Event speakers have voices that clearly travel across former geographic and languagebarriers. And, perhaps most significant of all, is how this added conference reach can become acatalyst that fuels ongoing interest and meaningful conversations into the future on thevery topics that the conference is aiming to impact."About Doctors 2.0TM & YouDoctors 2.0TM & You, organized by Basil Strategies, digital health consultancy (Paris), is the onlyinternational congress devoted to the understanding of how physicians use New Technologies,Web 2.0 tools and Social Media to communicate with colleagues, patients, payers, pharmaceuticalcompanies and public agencies. The 3rd edition will take place in Paris on 6-7 June 2013. Email: press at doctors20.comAbout SymplurSymplur has the largest database of healthcare conversations on Twitter today. Having createdThe Healthcare Hashtag Project over two years ago to serve the healthcare social mediacommunity, Symplur has since stored over 180 million health related Tweets, all categorized overtens of thousands of health topics. Today, Symplur assists healthcare decision makers,researchers and healthcare providers with deep insights from analyzing this large, ever growingdataset.