With outstanding usability and hyper-localisation.
Likely scenario eHealth Health 2.0 mHealth
OVERVIEW The Tipping Point Physicians and Patients are ready to adopt . . . 40% HCPs Feel mHealth could help eliminate up to 30% of office visits– a dramatic impact on projected physician shortages Reimbursement models need to adapt, however Source Healthcare Unwired,PricewaterhouseCooper’s Health Research Institute, September, 2010 5
OVERVIEW The Tipping Point Physicians and Patients are ready to adopt . . . 88% HCPs Would like patients to monitor their own health Compliance is the biggest issue . . . Source Healthcare Unwired,PricewaterhouseCooper’s Health Research Institute, September, 2010 6
Rise of the App OVERVIEW The mobile app ecosystem and market model is also expected to evolve with the increasing pool of smartphone and tablet users 16,668 Medical and healthcare/fitness-related apps – Apple only 40% increase since Aug, 2010 as of June 2011* *Source, http://148apps.biz/app-store-metrics/?mpage-count
App Overload 1 in 4 Apps never get used again* How do you break through the clutter? *Source dotMobi
Scenarios Workshop Creative Guidelines Think Big Think beyond single organizations, especially your own Think beyond technology limitations Think about designing a solution to be adopted and behaviorally integrated PHI Value-Based mHealth Approach Does one or both of these: Satisfy informational or emotional need Streamline workflow or “lifeflow” Does both of these: Accessible when needed for behavioral integration Treats UI/UX with equal importance to content MOBILE TECHNOLOGY