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ONLINE HCPCOMMUNITIES
OxanaKolosova     iVrach
Overview•60 000+ members• iVrach community by country      •Russia 70%      •Ukraine 20%      •Belarus 3%      •Kazakhstan...
Peer-to-peer dialogueRecent most popular discussions:•Clinical practice guidelines – standard vsindividual approach to tre...
Collective knowledgeAdvice on diagnostic and treatment   Most prescribed drugs reviews
eLearning
Engagement with the industry
Thank you!OxanaKolosovaManaging Partneroxana.kolosova@ivrach.com
Pat RichCanadian Medical Association
Beyond Asklepios
Online Community-Future StateCorporate Structure View                                                  CMA                ...
Gao Zhan Haoyisheng
Haoyisheng (Good Doctor) In physician education and pharma marketing
创新教育 助医康民                     Today Haoyisheng is …                                www.haoyisheng.com                     ...
创新教育 助医康民                     Out of 7 million professionals, >30% are our members                        3500000         ...
创新教育 助医康民                     What do physicians like                        1,400,000                        1,200,000   ...
创新教育 助医康民                     What’s Special: Multi-channel Educationwww.haoyisheng.com                                   ...
创新教育 助医康民                     What’s New: Multi-channel Marketing                                                         ...
创新教育 助医康民                     Lets do it better!                               让我们一起把事情做的更好!www.haoyisheng.com            ...
创新教育 助医康民                     Haoyisheng = Good Doctor                      Education                    Software         ...
创新教育 助医康民                     The Market - Decentralized                        China                        31 provinces ...
创新教育 助医康民                     The Market - Broad Spectrum of Needs                          From Rural                    ...
创新教育 助医康民                     attachmentwww.haoyisheng.com                                         27
Robert Fraser Connecting Nurses
Sanofi Initiative developed in partnership with nurses’ organizations
Care-Challenge.com Response
Tiantian Li    DXY
Basic Profile of DXY•   Since 2000•   3+ million users•   64% in Tier 3 hospitals•   3%-8%-21%-68%    2%-10%-28%-60%• 120+...
Services of DXY
Services of DXY
Services of DXY
Services of DXY
Services of DXY
Services of DXY
Services of DXY
Thank you!
DISCUSSION
Panel - Online Health Care Professional Communities
Panel - Online Health Care Professional Communities
Panel - Online Health Care Professional Communities
Panel - Online Health Care Professional Communities
Panel - Online Health Care Professional Communities
Panel - Online Health Care Professional Communities
Panel - Online Health Care Professional Communities
Panel - Online Health Care Professional Communities
Panel - Online Health Care Professional Communities
Panel - Online Health Care Professional Communities
Panel - Online Health Care Professional Communities
Panel - Online Health Care Professional Communities
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Panel - Online Health Care Professional Communities

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  • Business model?Connecting Nurses is an initiative for nurses supported by sanofi. Its mission is to bring nurses together on-line and in the real world. Connecting Nurses is one of the 10 PCS Innovation Initiatives kicked-off in 2011 and has the ambition to position sanofi as the preferred partner of nurses,  through an innovative nurse-centric online program. International Council of Nurseswith David Benton & Linda Carrier-Walker (13 millions nurses worldwide)Nurse Practitionner Healthcare Foundationwith Phyllis Zimmer Secrétariat International des Infirmières et Infirmiers de l’espace FrancophonewithGyslaine Desrosiers Association Française pour le Développement de l’Education Thérapeutiquewith Brigitte Sandrin-Berthon and Pr F.Penfornis ( Chairman)Pushespast the regulatoryconstraints and partnerwith nurses. Innovative to communicatetowards nurses on such a global basis. Pharma to launchsuch a global
  • What need does your community fill?Expose nursing innovationsshare ideas globallyrecognize initiatives
  • 27,000 VisitorsFrance – 6KPhil – 5KUS – 3.9KCAN – 3.7KIre – 1KRegistered Members- Projects submitted:Per country submission?Votes/Likes?
  • Winners web event:Winners from 14 different countriesTogoUSCanadaFranceHIV has become a manageable disease in Cameroon. With a prevalence of 5.1% in the adult population, Cameroon has one of the highest rates in Western Africa. The maternal to child (MTC) transmission rate remains high at 6%, leading to 7,300 newly infected infants born in 2010. There are currently 304,000 children orphaned by HIV within the country. The government of Cameroon has made HAART available at no cost to infected children as well as adults. However, problems remain in the acquisition and the proper management, such as the stigma and reluctance to admit that the disease is present within a family. Lack of financial resources available to cover the transportation to medical facilities, to pick up the monthly medication. Lack of confidentiality. Difficulty in obtaining the lab work necessary to begin or change the HAART regimen. Although CD4 counts are presently available at a cost of $10 each, patients remain unaware of their importance and how they serve as a marker of disease progression.
  • Transcript of "Panel - Online Health Care Professional Communities"

    1. 1. ONLINE HCPCOMMUNITIES
    2. 2. OxanaKolosova iVrach
    3. 3. Overview•60 000+ members• iVrach community by country •Russia 70% •Ukraine 20% •Belarus 3% •Kazakhstan 2%•Most active users are in theage range of 45-55•20 minutes visit duration,19-20 pages per visit
    4. 4. Peer-to-peer dialogueRecent most popular discussions:•Clinical practice guidelines – standard vsindividual approach to treatments•Emotional burnout syndrome in physicians•Alternative medicine•Child immunisation – how to deal withparents’ oppositionRecent most popular cases:•Paroxysmal supraventricular tachycardia•UrogenitalCandida infection in men•Stomatology - how best to suppress the gagreflex•Foreign body of the right upper lobe bronchus
    5. 5. Collective knowledgeAdvice on diagnostic and treatment Most prescribed drugs reviews
    6. 6. eLearning
    7. 7. Engagement with the industry
    8. 8. Thank you!OxanaKolosovaManaging Partneroxana.kolosova@ivrach.com
    9. 9. Pat RichCanadian Medical Association
    10. 10. Beyond Asklepios
    11. 11. Online Community-Future StateCorporate Structure View CMA Health Policy Professional Services Advocacy & Public Corporate Affairs Community Building & Research & Leadership Affairs Shared Community Capability
    12. 12. Gao Zhan Haoyisheng
    13. 13. Haoyisheng (Good Doctor) In physician education and pharma marketing
    14. 14. 创新教育 助医康民 Today Haoyisheng is … www.haoyisheng.com &www.haoyisheng.com education + communication 18
    15. 15. 创新教育 助医康民 Out of 7 million professionals, >30% are our members 3500000 3135089 3000000 2776373 2500000 2345514 1999976 2000000 1681322 1392406 1500000 1024590 1000000 647801 500000 346529 5140 15339 60740 0 2000年 2001年 2002年 2003年 2004年 2005年 2006年 2007年 2008年 2009年 2010年 2011年 累计总注册数 累计详细注册数 本年度新增 2 per. Mov. Avg. (累计总注册数)www.haoyisheng.com E-marketing E-learning Forum portal 19
    16. 16. 创新教育 助医康民 What do physicians like 1,400,000 1,200,000 1,000,000 408644 419337 482659 382530 404309 278898 324654 800,000 228593 287527 194809 CME 272984 600,000 BBS 409495 458097 452396 440257 409173 389747 424142 111062 426961 413740 381414 WWW 400,000 325485 261340 200,000 283141 299969 323956 322080 331083 312620 314464 238271 231874 243570 262052 148878 0 1月 2月 3月 4月 5月 6月 7月 8月 9月 10月 11月 12月www.haoyisheng.com SAVE TIME KILL TIME E-learning courses Medical excerpts Conference info 20
    17. 17. 创新教育 助医康民 What’s Special: Multi-channel Educationwww.haoyisheng.com 21
    18. 18. 创新教育 助医康民 What’s New: Multi-channel Marketing •20 KOL hot topics Web site SMS, MMS •8 conference broadcasting 数千名医生参与网 订 “心航程” 血脂快 讯 •8 e detailing 阅 【行业 •6 online campaign 第1期 【本期 络活动 动态】 (总期 主题】 第1期) >胆固醇 >“心航 教育网 程”胆固 “心航程- 提 络学院 醇全程 正式上 -胆固醇 管理基 •4 survey 为了配合 教育网 线 层行在 络学院” 国家基层 京正式 已于近 医疗改革 启动 日正式 醒 和建设, 提高广大 上线。 为了方 •300 seminars 便医务 工作者 的临床 应用, •3,000 in VIP online club 订 •>80K physicians 阅 Direct mail 更多内 容 Data Call 数千条互动留言 center centerwww.haoyisheng.com Forth peak in 26,July for the second SMS Third in 21,July spreading Second in 14,July for for the activity of First peak in 8,July for the the SMS rewards advisement in the homepage spreading of A 本 月聚焦 B 在 线公开课 C 血 脂知识问与答 HYS D 常 见病例全攻略 E 临 床技能大比拼 F 绝 对挑战 G 医 法天地 H 课 件赏析及下载 I 权 威视点 J 我 行我秀 Behavior profiling Interactions for effectiveness 22
    19. 19. 创新教育 助医康民 Lets do it better! 让我们一起把事情做的更好!www.haoyisheng.com 23
    20. 20. 创新教育 助医康民 Haoyisheng = Good Doctor Education Software A leading e-learning company A “new” company in China IT in China Healthcare with smart medical software Promotion Health Management A leading e-marketing A “we try hard” companywww.haoyisheng.com company in China Healthcare tomorrows China Healthcare 24
    21. 21. 创新教育 助医康民 The Market - Decentralized China 31 provinces 19,800 hospitals 450 million 332 prefectures 27,000 community centers population 2860 counties 40,000 health centers 750 million 44850 township 660,000 clinics population 740000 villages Hospitals: Community: Health Centers: Clinics:www.haoyisheng.com Physician 1,984K Physician 96K Physician 649K Physician 932K Nurse 1,034K Nurse 33K Nurse 179K Pharmacist 208K Pharmacist 11K Pharmacist 84K Lab tech 102K Lab tech 37K Source: MOH2006 25
    22. 22. 创新教育 助医康民 The Market - Broad Spectrum of Needs From Rural Dr. Xia, 31, with his patient (Mile,Yunnan, China) Xia is one of the 920,000 village physicians in China. He takes care of 1300 farmers in his village. $10,000 in 2007 To World Classwww.haoyisheng.com 2nd People’s Hospital of Yunnan Province One of the 960 A-tier hospitals in China. There are 1100 medical staff working for 965 beds and 26 377K out-patients per year.
    23. 23. 创新教育 助医康民 attachmentwww.haoyisheng.com 27
    24. 24. Robert Fraser Connecting Nurses
    25. 25. Sanofi Initiative developed in partnership with nurses’ organizations
    26. 26. Care-Challenge.com Response
    27. 27. Tiantian Li DXY
    28. 28. Basic Profile of DXY• Since 2000• 3+ million users• 64% in Tier 3 hospitals• 3%-8%-21%-68% 2%-10%-28%-60%• 120+ employees
    29. 29. Services of DXY
    30. 30. Services of DXY
    31. 31. Services of DXY
    32. 32. Services of DXY
    33. 33. Services of DXY
    34. 34. Services of DXY
    35. 35. Services of DXY
    36. 36. Thank you!
    37. 37. DISCUSSION
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