Key findings from ISMOR: Insulins in Social Media Original Research                         Doctors 2.0™ & You and LexisNe...
About LexisNexis Business Information SolutionsThrough specialized industry experience in online information, LexisNexis B...
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Key Findings from ISMOR: Insulins in Social Media Original Research #ISMOR #doctors20

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Doctors 2.0 & You and LexisNeixis Business Informations Solutions are pleased to reveal some early key findings of ISMOR, the 1st study on social networking and diabetes in 2013. ISMOR results from the collection and analysis of discussions on over 200 social media platforms during February 2013. This study identifies the most discussed topics regarding insulins, including Lantus, Levemir and Humalog.

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Key Findings from ISMOR: Insulins in Social Media Original Research #ISMOR #doctors20

  1. 1. Key findings from ISMOR: Insulins in Social Media Original Research Doctors 2.0™ & You and LexisNexis Business Information Solutions are pleased to reveal some early key findings of ISMOR, the 1st study on Social Networking & Diabetes in 2013.ISMOR results from the collection and analysis of discussions on over 200 social mediaplatforms during February, 2013.This study identifies the most discussed topics regarding insulins, including Lantus,Levemir and Humalog.1. Finding N°1: Insulins generate more online conversations in the UK than inFranceWhat more will you learn with ISMOR? • What is the country split, – France vs. UK – between different social media platforms? • Which social media platform is the most used for online conversations on Diabetes in France? In the UK? • How does one insulin compare to another on social media? • How do insulins compare with other areas such as oncology or analgesics?2. Finding N°2: Parents of diabetics are an important category of internet usersWhat more will you learn with ISMOR? • Which other categories of Internet users discuss diabetes online? • What are their concerns? • What’s the share of health professionals in online conversations? • How does this compare between UK and France?3. Finding N° 3: Nutrition is at the center of diabetes patient concernsWhat more will you learn with ISMOR? • What volume do “nutrition” topics represent versus side effects, blood glucose monitoring devices or social impact of diabetes?ISMOR will be published FIRST at the Doctors 2.0™ & You conference on June 6-7,2013.Subscribe to ISMOR and receive the full study in June 2013.Reminder: Final Promotion Earlybird III ends April 30, 2013. • Check the Doctors 2.0 & You blog for latest content.About Doctors 2.0 & YouDoctors 2.0™ & You, organized by Basil Strategies, digital health consultancy (Paris), isthe only international congress devoted to the understanding of how physicians use NewTechnologies, Web 2.0 tools and Social Media to communicate with colleagues, patients,payers, pharmaceutical companies and public agencies. The 3rd edition will take place inParis on 6-7 June 2013.
  2. 2. About LexisNexis Business Information SolutionsThrough specialized industry experience in online information, LexisNexis BusinessInformation Solutions offers a wide range of solutions to respond to its clients specificstrategic needs:- Reputation Analysis (dashboards, studies)- Competitor Intelligence and Technical Monitoring (platforms, monitoring reports)- Risk Management (anti-money laundering, anti-corruption)LexisNexis Business Information Solutions has been a Gold partner of Doctors 2.0™ &You since 2011.

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