Workshop - The 2.0 Patient Experience Europe and US - Kathi Apostolidis

603 views
537 views

Published on

Published in: Health & Medicine, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
603
On SlideShare
0
From Embeds
0
Number of Embeds
61
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • Workshop - The 2.0 Patient Experience Europe and US - Kathi Apostolidis

    1. 1. Greek Patients & Doctors What do they do on the Net? Kathi Apostolidis Breast Cancer & Patient Rights Advocate Volunteer Sector Consultant & Health Commentator
    2. 2. Social Media in healthcare is not a fad. It has real value
    3. 3. Web2.0 & Social Media Inexpensive Immediate Personal Ubiquituous=Mobile
    4. 4. What’s the Change agent? The Internet 800m. Users by 3rd Q.2011
    5. 5. Internet penetration in Greece 9,1% 33,5% 46.2% 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 1 2 3 YEAR YEAR Approximately 5.1million internet users in 2011
    6. 6. Facebook penetration-1st Trimester 2012
    7. 7. Greek Internet User • Younger men & women of 16-44 years • High/medium socio-economic status • Resident in urban/semi urban regions • Often smart phone owner
    8. 8. Online Survey Internet for health/healthcare • 1.050 participants • 3rd Quarter 2011 • 2/10 frequently use internet for health/healhcare purposes • 50% only some times • 3/10 never
    9. 9. What do Greeks search for in health/healthcare online? • 69% search for healthcare information • 43% search for specialist doctors & hospitals • 35% participate in blogs/forums • 25% purchase online healthcare products & services
    10. 10. What patients search for on the internet? • Learn about symptoms & disease • Find an expert doctor • Find a safe hospital • Connect with other patients • Share their experience • Understand therapy options
    11. 11. How Greek Doctors use the internet? • 60% search medical information • 48% search data for research work • 36% exchange views with peers in medical sites, platforms, blogs • 27% search for a doctor or hospital in their specialty • 26% purchase online products & services for their practice
    12. 12. What patients think of online doctors? • Still few trust online doctors • Mutual scepticism • Reach out to peer patients
    13. 13. Thank you for your attention Kathi Apostolidis-Breast Cancer & Patient Rights Advocate Volunteer Sector Consultant & Health Commentator @kgapo, #opnhealth thwww.facebook.com/kathiapostolidis www.facebook.com/#opnhealth http://www.linkedin.com/in/kathiapostolidis CREDITS: Art Work from Regina Holliday's Medical Advocacy Blog A place where art, medicine, social media and pop-culture collide and create a patient voice in health information technology.

    ×