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Amber MacArthur at BlissDom 2012
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Amber MacArthur at BlissDom 2012 Presentation Transcript

  • 1. @ambermac #BlissDomCASaturday, October 20, 2012
  • 2. Circa - 1970s PET - 1970s Width 16 1/2” Weight 44 Pounds Original computer, the PET, had 8K internal memory.Saturday, October 20, 2012
  • 3. Circa - 1970s Amber Dawn MacArthur Born: Charlottetown, PEI Wikipedia lists my birthday year as 1976 (not quite right!).Saturday, October 20, 2012
  • 4. Circa - 1970s Amber Dawn MacArthur Born: Charlottetown, PEI Wikipedia lists my birthday year as 1976 (not quite right!).Saturday, October 20, 2012
  • 5. Circa - 1970s Amber Dawn MacArthur Born: Charlottetown, PEI Wikipedia lists my birthday year as 1976 (not quite right!).Saturday, October 20, 2012
  • 6. The Past - Circa 1986 First “Brick” sold for $3995, that’s equal to $19,300 todaySaturday, October 20, 2012
  • 7. Circa 1981 Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.” - Amber’s DadSaturday, October 20, 2012
  • 8. Circa 1981 Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.” - Amber’s DadSaturday, October 20, 2012
  • 9. Circa 1981 Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.” - Amber’s DadSaturday, October 20, 2012
  • 10. Circa 1981 Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.” - Amber’s DadSaturday, October 20, 2012
  • 11. Circa 1990’s In 1997, sixdegrees.com launches one of first social networks.Saturday, October 20, 2012
  • 12. Circa 1990’s In 1997, sixdegrees.com launches one of first social networks.Saturday, October 20, 2012
  • 13. Circa 1999-2005 Marissa Mayer started at Google in 1999 as employee #20.Saturday, October 20, 2012
  • 14. Circa 1999-2005 Marissa Mayer started at Google in 1999 as employee #20.Saturday, October 20, 2012
  • 15. Circa 1999-2005 Marissa Mayer started at Google in 1999 as employee #20.Saturday, October 20, 2012
  • 16. Today - 2012 The NEW iPad Weight 1.3 pounds 69% use in bedroom 42% use in kitchen 20% (of men) use in bathroom 21% of iPad users use the Apple tablet for business - Gigaom.Saturday, October 20, 2012
  • 17. Grammy - Dec 17th, 2004 “A grandmother is a mother who has a second chance.” -- Author UnknownSaturday, October 20, 2012
  • 18. 7 Steps to SuccessSaturday, October 20, 2012
  • 19. 1. Be Out Front Blendtec sales increased 500% in first six months of campaign.Saturday, October 20, 2012
  • 20. 1. Be Out Front Blendtec sales increased 500% in first six months of campaign.Saturday, October 20, 2012
  • 21. 1. Be Out Front Blendtec sales increased 500% in first six months of campaign.Saturday, October 20, 2012
  • 22. 2. Timing is Everything Bad Timing There is no more news cycle, just a 24-7 stream of info.Saturday, October 20, 2012
  • 23. 2. Timing is Everything Bad Timing There is no more news cycle, just a 24-7 stream of info.Saturday, October 20, 2012
  • 24. 2. Timing is Everything Bad Timing There is no more news cycle, just a 24-7 stream of info.Saturday, October 20, 2012
  • 25. 2. Timing is Everything Bad Timing There is no more news cycle, just a 24-7 stream of info.Saturday, October 20, 2012
  • 26. 2. Timing is Everything Good Timing #gettingslizzard turns into a Twitter fundraiserSaturday, October 20, 2012
  • 27. 2. Timing is Everything Good Timing #gettingslizzard turns into a Twitter fundraiserSaturday, October 20, 2012
  • 28. 2. Timing is Everything Good Timing #gettingslizzard turns into a Twitter fundraiserSaturday, October 20, 2012
  • 29. 2. Timing is Everything Good Timing #gettingslizzard turns into a Twitter fundraiserSaturday, October 20, 2012
  • 30. 2. Timing is Everything Good Timing #gettingslizzard turns into a Twitter fundraiserSaturday, October 20, 2012
  • 31. 2. Timing is Everything Good Timing #gettingslizzard turns into a Twitter fundraiserSaturday, October 20, 2012
  • 32. 3. Support a Cause Use social media to make your community, city, world a better place.Saturday, October 20, 2012
  • 33. 4. Choose the Right Tools “Fancy Hands is a fancy way to outsource”Saturday, October 20, 2012
  • 34. 4. Choose the Right Tools “Fancy Hands is a fancy way to outsource”Saturday, October 20, 2012
  • 35. Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics FB engagement rates Thurs/Fri 18% higher - buddymedia.comSaturday, October 20, 2012
  • 36. Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics FB engagement rates Thurs/Fri 18% higher - buddymedia.comSaturday, October 20, 2012
  • 37. Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics 1. Fill blank box FB engagement rates Thurs/Fri 18% higher - buddymedia.comSaturday, October 20, 2012
  • 38. Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics 1. Fill blank box 2. Use photos/videos FB engagement rates Thurs/Fri 18% higher - buddymedia.comSaturday, October 20, 2012
  • 39. Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics 1. Fill blank box 2. Use photos/videos 3. Make a calendar FB engagement rates Thurs/Fri 18% higher - buddymedia.comSaturday, October 20, 2012
  • 40. Tools: TWITTER Twitter - 465M accounts (2012) 8am-7pm tweets receive 30% higher engagement - buddymedia.comSaturday, October 20, 2012
  • 41. Tools: TWITTER Twitter - 465M accounts (2012) Tell your story Foll ow your competition Post photos Spell well Help others, often 8am-7pm tweets receive 30% higher engagement - buddymedia.comSaturday, October 20, 2012
  • 42. Tools: LINKEDIN LinkedIn is your professional history online, Twitter is your professional personality. -Amber MacSaturday, October 20, 2012
  • 43. Tools: WEBSITE Your Homebase Online For many, your online reputation starts on your site.Saturday, October 20, 2012
  • 44. 5. Listen Well BBC reports UBG cost airline $180M in lost revenue.Saturday, October 20, 2012
  • 45. 5. Listen Well BBC reports UBG cost airline $180M in lost revenue.Saturday, October 20, 2012
  • 46. 6. Have Fun Build your social loyalty from the inside out.Saturday, October 20, 2012
  • 47. 6. Have Fun Build your social loyalty from the inside out.Saturday, October 20, 2012
  • 48. 6. Have Fun Build your social loyalty from the inside out.Saturday, October 20, 2012
  • 49. 7. Watch TrendsSaturday, October 20, 2012
  • 50. Gamification The Email Game Social gaming revenue to reach $6.2B in 2012 - VatorNewsSaturday, October 20, 2012
  • 51. Gamification The Email Game Social gaming revenue to reach $6.2B in 2012 - VatorNewsSaturday, October 20, 2012
  • 52. Appification Productivity Smartphone Software Three best apps for entrepreneurs: DocuSign, Freshbooks, HaikuDeckSaturday, October 20, 2012
  • 53. Facial Recognition SceneTap Facial recognition reveals real-time people traffic.Saturday, October 20, 2012
  • 54. Facial Recognition SceneTap Facial recognition reveals real-time people traffic.Saturday, October 20, 2012
  • 55. Smart(er) Networking CardMunch & NFC Biz Cards TextSaturday, October 20, 2012
  • 56. Smart Appliances Samsung Touch Window The social experience will be in everything we touch.Saturday, October 20, 2012
  • 57. Smart Appliances Samsung Touch Window The social experience will be in everything we touch.Saturday, October 20, 2012
  • 58. SAY HELLO TO THE NEXT GEN OF ENTREPRENEURS...CAN WE KEEP UP?Saturday, October 20, 2012
  • 59. SAY HELLO TO THE NEXT GEN OF ENTREPRENEURS...CAN WE KEEP UP?Saturday, October 20, 2012
  • 60. SAY HELLO TO THE NEXT GEN OF ENTREPRENEURS...CAN WE KEEP UP?Saturday, October 20, 2012
  • 61. QUESTIONS? amber@konnektnow.com @ambermac MY BOOK: Power Friending (Amazon.ca) powerfriending.comSaturday, October 20, 2012