Social Media Marketing Channels - Initial Embarkment

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Overview research on Social Media most prevailing channels and their features.

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Social Media Marketing Channels - Initial Embarkment

  1. 1. In global and domestic scale SOCIAL MEDIA MARKETING
  2. 2. SOCIAL MEDIA MARKETING Social Media Channels Repeat targeted business actions cost-effectively Build relationships with customers even when being not face-to-face WHY SOCIAL MEDIA MARKETING? Attract prospects easily
  3. 3. SOCIAL MEDIA MARKETING Social Media Channels Repeat targeted business actions cost-effectively Build relationships with customers even when being not face-to-face Attract prospects easily WHY SOCIAL MEDIA MARKETING| BUILD RELATIONS
  4. 4. Social media users from all around the world use similar platform(s) to share contents and interact with each other 24/24 WHY SOCIAL MEDIA MARKETING| BUILD RELATIONS
  5. 5. SOCIAL MEDIA MARKETING Social Media Channels Repeat targeted business actions cost-effectively Build relationships with customers even when being not face-to-face Attract prospects easily WHY SOCIAL MEDIA MARKETING| ATTRACT PROSPECTS
  6. 6. o o Social media users have a wide range of ages and genders. Number of social networks users is increasing globally WHY SOCIAL MEDIA MARKETING|ATTRACT PROSPECTS
  7. 7. Social Media Channels SOCIAL MEDIA MARKETING SOCIAL MEDIA CHANNELS AND SOCIAL MEDIA MARKETING
  8. 8. Social Media Channels SOCIAL MEDIA MARKETING SOCIAL MEDIA CHANNELS
  9. 9. Social Media Channels o Online communication channels between people o Allow exchange of user-generated content o Encourage the act of sharing and interacting over contents. SOCIAL MEDIA CHANNELS | DEFINITION
  10. 10. Social Media Channels SOCIAL MEDIA CHANNELS | POPULAR NAMES
  11. 11. Social Media Channels SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING
  12. 12. Social Media Marketing o The process of gaining website traffic or attention through social media channels. o Brands create profiles which give them a personal identity. o Using the social profile to promote brand created or curated content that will incite interest by their target customer base. SOCIAL MEDIA MARKETING |DEFINITION
  13. 13. Social Media Marketing o CONVERSATIONS and COMMUNITY o Suitable SOCIAL MEDIA CHANNEL(s) o CUSTOMER-GENERATED contents SOCIAL MEDIA MARKETING |KEYWORDS
  14. 14. SOCIAL MEDIA LANDSCAPE 2013
  15. 15. SOCIAL MEDIA LANDSCAPE 2013 |Overview
  16. 16. Facebook, Twitter and Google + are at the centre of the social media ecosystem 2013. SOCIAL MEDIA LANDSCAPE 2013 |Overview
  17. 17. 4 main sectors around: Publishing sector Sharing sector Discussing sector Networking sector SOCIAL MEDIA LANDSCAPE 2013 |Overview
  18. 18. 4 main sectors around: Publishing sector Sharing sector Discussing sector Networking sector SOCIAL MEDIA LANDSCAPE 2013 |Publishing sector
  19. 19. Social Media channels that encourage publishing and contributing contents Categories: 1, Blogging platform Youtube, Vimeo (videos), Pinterest, Flickr, Instagram (photos), Slide Share (slides), 2, Wikis Wikipedia, Wikia, Mahalo SOCIAL MEDIA LANDSCAPE 2013 |Publishing sector
  20. 20. 4 main sectors around: Publishing sector Sharing sector Discussing sector Networking sector SOCIAL MEDIA LANDSCAPE 2013 |Sharing sector
  21. 21. sharing functions for pictures, links, videos, music, products,... Categories: 1, Specified sharings Wordpress, Live Journal, B Blogger, TypePad, Over Blog 2, General sharrings Tumblr, Vine, Spotify, Deez, SOCIAL MEDIA LANDSCAPE 2013 |Sharing sector
  22. 22. 4 main sectors around: Publishing sector Sharing sector Discussing sector Networking sector SOCIAL MEDIA LANDSCAPE 2013 |Discussing sector
  23. 23. Social Media channels that have base of discuss over contents through chatting, commenting, sharing Categories: 1, Knowledge platform Quora, Reddit, Stack Exchange 2, Mobile chat applicaitons Skype, WhatsApp, SnapChat, Sina Webo (China), Kakao Talk (Korea), SOCIAL MEDIA LANDSCAPE 2013 |Discussing sector
  24. 24. 4 main sectors around: Publishing sector Sharing sector Discussing sector Networking sector SOCIAL MEDIA LANDSCAPE 2013 |Networking sector
  25. 25. Social Media channels for establishing relationships Categories: 1, B2C network Badoo, Tagged, Zing Me , 2, Professinal networks LinkedIn, Viadeo, Xing,... SOCIAL MEDIA LANDSCAPE 2013 |Networking sector
  26. 26. SOCIAL MEDIA LANDSCAPE 2013 |Top SMM tools
  27. 27. Facebook Twitter LinkedIn Pinterest Youtube Facebook SOCIAL MEDIA LANDSCAPE 2013 |Top SMM tools
  28. 28. Facebook Twitter LinkedIn Pinterest Youtube Google + SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing
  29. 29. Facebook Build Facebook Fanpage SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |How
  30. 30. Objectives Audiences Facebook Campaign, pricing, scheduling Build Facebook Fanpage Connect with people Create Facebook Ads Run Ads Measure Ads’ performances SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |How
  31. 31. Facebook o Build Facebook Fanpage Make sure the posts are relevant to your audience and business o Connect with people Be succinct, friendly and conversational o Engage fans with quality contents Post quality content regularly Share photos and videos because they tend to be more engaging o Ask questions or seek input o Give access to exclusive information and specials o Be timely by posting about current events, holidays or news SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |How
  32. 32. Facebook Build Facebook Fanpage Connect with people The art of spreading o Encourage people to interact with your business (the power of WOM) through events, questions, check-in Engage fans with quality contents suggestion, exclusive sharing... o Influnce friends of fans Expand reach to friends of fans by sponsoring the posts/stories. o Measure the result: Page Insights, Ads Manager,... SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |How
  33. 33. Facebook Customer Communication Good Brand exposure Good Traffic to sites Good SEO Satisfactory SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |Assessment
  34. 34. Facebook Twitter LinkedIn Pinterest Youtube Google + SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing
  35. 35. Twitter Twitter Sharing Hashtag SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing |How
  36. 36. Twitter Twitter Sharing Twitter Advertising SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing |How
  37. 37. Twitter Customer Communication Good Brand exposure Good Traffic to sites Good SEO Satisfactory SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing |Assessment
  38. 38. Facebook Twitter LinkedIn Pinterest Youtube Google + SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing
  39. 39. Display Advertising on LinkedIn LinkedIn Target (Target the most affluent, influential, and educated audience on social media) Email Marketing: Sponsored Inmail PPC Advertising SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing |How
  40. 40. Sponsored Updates on LinkedIn’s newsfeed LinkedIn Create Ad Campaign Target updates Target Set bid, budget, campaign duration Publish Company Page(s) on LinkedIn (Content Marketing that delivers) LinkedIn Showcase Pages SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing |How
  41. 41. Social Sharing LinkedIn Target Publish Extend Authentic Access Work with a LinkedIn Certified Developer Partner on a custom solution (Amplify messages through the LinkedIn network, and extend quality traffic and data from LinkedIn to branded sites) Quality traffic SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing |How
  42. 42. LinkedIn Customer Communication Satisfactory Brand exposure Good Traffic to sites Bad SEO Satisfactory SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing |Assessment
  43. 43. Facebook Twitter LinkedIn Pinterest Youtube Google + SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing
  44. 44. Set up a busniess account on Pinterest (Help people find your business on Pinterest) Pinterest Get started Verify your website (Show Pinners you’re a trustworthy source.) Add the PIN IT button to your site SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing |How
  45. 45. Pinterest Get started Create and organize boards SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing |How
  46. 46. Pinterest Get started Promoted Pins Create and organize boards Motivate people to Pin and Follow you (image contains a “Promoted Pin” label on the bottom. When users click on the “i” button they are given details and the option to click through for even more) Rich Pins (movie, recipe, article, product, and place) Group boards (Create group boards and invite people who love your brand to contribute) SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing |How
  47. 47. Pinterest Customer Communication Bad Brand exposure Good Traffic to sites SEO Good Satisfactory SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing |Assessment
  48. 48. Facebook Twitter LinkedIn Pinterest Youtube Google + SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video Marketing
  49. 49. Youtube Channel icon and art Getting a Youtube channel Channel trailer Add custom and social links Publish video(s) SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video marketing |How
  50. 50. Video Youtube Getting a Youtube channel Managing your videos Channel Design Dialouge Subcribe and comment Add Annotations to videos Write captions Keep setting social SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video marketing |How
  51. 51. Youtube Getting a Youtube channel Managing your videos Adwords for videos Embed on websites (Video Ads) Via Email and Social Media Promoting your business Send to blogs or other sites Promote beyond Youtube SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video marketing |How
  52. 52. Youtube Customer Communication Good Brand exposure Good Traffic to sites SEO Satisfactory Good SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video marketing |Assessment
  53. 53. Facebook Twitter LinkedIn Pinterest Youtube Google + SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing
  54. 54. Google + Get started Create a G+ page Link G+ page with Adwords SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing |How
  55. 55. Google + Get started Get found (The power of recommendation) Get the +1 button on your sites Inspire visitors to recommend and share your contents with +1 on your site a website which gets more + 1 votes via search engine or Google Plus will rank higher in search result SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing |How
  56. 56. Google + convert your website traffic to followers and increase brand engagement across Google by adding G+ badge Get started Get found Promote G+ page on your site Stay connected Broadcast your brand by beautiful contents Google Hangouts On Air Live broadcast on G+ to connect closely with customers SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing |How
  57. 57. Google + Customer Communication Good Brand exposure Good Traffic to sites Satisfactory SEO Good SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing | Asseessment
  58. 58. 4. MOBILE 1. FACEBOOK ZING ME GOOGLE + SOCIAL MEDIA 2. FANPAGE VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 3. WORD – OF MOUTH
  59. 59. 4. MOBILE 1. FACEBOOK ZING ME GOOGLE + SOCIAL MEDIA 3. WORD – OF MOUTH 2. FANPAGE VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Popular networks
  60. 60. The percentage of Social Media users in Vietnam Others 1.2 Go.vn 4 Tamtay.vn 4.62 Yume.vn 4.83 Linkedin 7.85 Wordpress 7.84 Blogger.com 7.64 Twitter Source: INFOQ - GMO RESEARCH (7,8/2013) 22.13 Google Plus (G+) 32.39 Zing me 54.73 Facebook 98.79 0 20 40 60 80 100 VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Popular networks 120
  61. 61. o The 3 most popular social networks in Vietnam are Facebook, Zing Me and Google +, in order. o While Facebook is dominant all over the world, which makes its reign obvious, Zing Me has done well as being the most powerful domestic social network in Vietnam. o G+ is the third popular social network in Vietnam with 32.39 million users. o 50% of users use Facebook more than 2 hours/day, while the average time of using of other networks is less than 30 minutes/day. VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Popular networks
  62. 62. 4. MOBILE 1. FACEBOOK ZING ME GOOGLE + SOCIAL MEDIA 2. FANPAGE VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Fanpage 3. WORD – OF MOUTH
  63. 63. The percentage of users following brands on Social Network 5% 34% Follow and keep up with brands 61% Follow, keep up and interact with brands Don't follow at all Source: INFOQ - GMO RESEARCH (7,8/2013) VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Fanpage
  64. 64. o Facebook Fanpage has become the most efffective social media channel to connect brands and customers. Almost every brand presents in Vietnam, whether renown or not, has set up and develop a strategic plan for their Facebook fanpage to engage with customers and prospects. VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Fanpage
  65. 65. Fanpage is the term now available on Zing Me, Zalo and other popular web-based social networks in Vietnam. VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Fanpage
  66. 66. 4. MOBILE 1. FACEBOOK ZING ME GOOGLE + SOCIAL MEDIA 3. WORD – OF MOUTH 2. FANPAGE VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Word-of-mouth
  67. 67. o WOM is the most trusted advertising vehicles in the world and in Vietnam. o With the help of technology, Word-of-Mouth marketing is empowered to Social Media Marketing. VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Word-of-mouth
  68. 68. 4. MOBILE 1. FACEBOOK ZING ME GOOGLE + SOCIAL MEDIA 2. FANPAGE VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile 3. WORD – OF MOUTH
  69. 69. The percentage of devices used to access social networks per gender and ages 120 100 80 60 40 20 0 18 - 25 yrs old 25 - 35 yrs old PC 35 - 45 yrs old Mobile Male Tablet VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile Female Source: INFOQ - GMO RESEARCH (7,8/2013)
  70. 70. o More and more users of all genders and ages use mobile to access to social network. o Favourite OTT services (chat and messaging apps) has provided another effective tools in social media marketing in Vietnam, thanks to their increasing number of users. : the first-mover Viber now have 3.5 million users in Vietnam. : Kakao Talk and Line Messenger both have 1 million users in Vietnam. : WeChat and WhatsApp are either functionally out of the the game or having unknown number of users (too few to count). VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile
  71. 71. Zalo, Viber, Kakao Talk, Line battle in Vietnam VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile
  72. 72. Zalo has hit two million users in May 2013 VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile| Zalo
  73. 73. o Zalo has a wide range of users and an enhanced interactive platform with customized features for Vietnamese users. o Zalo has enhanced functions for chatting: celebrities icon, funny emoticons,.. o The app provide tools for marketer to take social marketing user on its platform. VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile| Zalo
  74. 74. Sticky message on Zalo’s newsfeed. Zalo fanpage VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile| Zalo
  75. 75. o Zalo has become a great made-in-Vietnam channel in social media marketing besides other globally popular web-based networks. o It’s better to have short-term presence rather than use Zalo for long-term social marketing plan. VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile| Zalo
  76. 76. THE END

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