0
In global and domestic scale

SOCIAL MEDIA MARKETING
SOCIAL MEDIA
MARKETING
Social Media Channels
Repeat targeted business
actions cost-effectively

Build relationships with c...
SOCIAL MEDIA
MARKETING
Social Media Channels
Repeat targeted business
actions cost-effectively

Build relationships with c...
Social media users
from all around the

world use similar
platform(s) to share
contents and interact
with each other 24/24...
SOCIAL MEDIA
MARKETING
Social Media Channels
Repeat targeted business
actions cost-effectively

Build relationships with c...
o
o

Social media users have a wide range of ages and genders.
Number of social networks users is increasing globally

WHY...
Social Media
Channels

SOCIAL MEDIA
MARKETING

SOCIAL MEDIA CHANNELS AND
SOCIAL MEDIA MARKETING
Social Media
Channels

SOCIAL MEDIA
MARKETING

SOCIAL MEDIA CHANNELS
Social Media
Channels

o Online communication channels
between people

o Allow exchange of user-generated
content

o Encou...
Social Media
Channels

SOCIAL MEDIA CHANNELS |
POPULAR NAMES
Social Media
Channels

SOCIAL MEDIA
MARKETING

SOCIAL MEDIA MARKETING
Social Media
Marketing

o The process of gaining website
traffic or attention through social
media channels.
o Brands crea...
Social Media
Marketing

o CONVERSATIONS and COMMUNITY

o Suitable SOCIAL MEDIA CHANNEL(s)

o CUSTOMER-GENERATED contents

...
SOCIAL MEDIA LANDSCAPE 2013
SOCIAL MEDIA LANDSCAPE 2013
|Overview
Facebook, Twitter and Google
+ are at the centre of the
social media ecosystem 2013.

SOCIAL MEDIA LANDSCAPE 2013
|Overvie...
4 main sectors around:
Publishing sector

Sharing sector

Discussing sector

Networking
sector

SOCIAL MEDIA LANDSCAPE 201...
4 main sectors around:
Publishing sector

Sharing sector

Discussing sector

Networking
sector

SOCIAL MEDIA LANDSCAPE 201...
Social Media channels that
encourage publishing and
contributing contents

Categories:
1, Blogging platform
Youtube, Vimeo...
4 main sectors around:
Publishing sector

Sharing sector

Discussing sector

Networking
sector

SOCIAL MEDIA LANDSCAPE 201...
sharing functions for
pictures, links, videos, music,
products,...

Categories:
1, Specified sharings
Wordpress, Live Jour...
4 main sectors around:
Publishing sector

Sharing sector

Discussing sector

Networking
sector

SOCIAL MEDIA LANDSCAPE 201...
Social Media channels that
have base of discuss over
contents through chatting,
commenting, sharing

Categories:
1, Knowle...
4 main sectors around:
Publishing sector

Sharing sector

Discussing sector

Networking
sector

SOCIAL MEDIA LANDSCAPE 201...
Social Media channels for
establishing relationships

Categories:
1, B2C network
Badoo, Tagged, Zing Me ,
2, Professinal n...
SOCIAL MEDIA LANDSCAPE 2013
|Top SMM tools
Facebook

Twitter

LinkedIn

Pinterest

Youtube

Facebook

SOCIAL MEDIA LANDSCAPE 2013
|Top SMM tools
Facebook

Twitter

LinkedIn

Pinterest

Youtube

Google +

SOCIAL MEDIA LANDSCAPE 2013
|Facebook Marketing
Facebook

Build Facebook Fanpage

SOCIAL MEDIA LANDSCAPE 2013
|Facebook Marketing |How
Objectives
Audiences

Facebook

Campaign, pricing,
scheduling

Build Facebook Fanpage
Connect with people

Create Facebook...
Facebook

o

Build Facebook Fanpage

Make sure the posts are relevant to
your audience and business

o

Connect with peopl...
Facebook

Build Facebook Fanpage
Connect with people

The art of spreading
o

Encourage people to interact with
your busin...
Facebook

Customer Communication

Good

Brand exposure

Good

Traffic to sites

Good

SEO

Satisfactory

SOCIAL MEDIA LAND...
Facebook

Twitter

LinkedIn

Pinterest

Youtube

Google +

SOCIAL MEDIA LANDSCAPE 2013
|Twitter Marketing
Twitter

Twitter Sharing

Hashtag

SOCIAL MEDIA LANDSCAPE 2013
|Twitter Marketing |How
Twitter

Twitter Sharing

Twitter Advertising

SOCIAL MEDIA LANDSCAPE 2013
|Twitter Marketing |How
Twitter

Customer Communication

Good

Brand exposure

Good

Traffic to sites

Good

SEO

Satisfactory

SOCIAL MEDIA LANDS...
Facebook

Twitter

LinkedIn

Pinterest

Youtube

Google +

SOCIAL MEDIA LANDSCAPE 2013
|LinkedIn Marketing
Display Advertising on LinkedIn

LinkedIn

Target
(Target the most affluent, influential, and
educated audience on social ...
Sponsored Updates on LinkedIn’s
newsfeed

LinkedIn

Create Ad Campaign
Target updates

Target

Set bid, budget, campaign d...
Social Sharing

LinkedIn

Target

Publish

Extend

Authentic Access
Work with a LinkedIn Certified Developer Partner on
a ...
LinkedIn

Customer Communication

Satisfactory

Brand exposure

Good

Traffic to sites

Bad

SEO

Satisfactory

SOCIAL MED...
Facebook

Twitter

LinkedIn

Pinterest

Youtube

Google +

SOCIAL MEDIA LANDSCAPE 2013
|Pinterest Marketing
Set up a busniess account on Pinterest
(Help people find your business on Pinterest)

Pinterest

Get started

Verify your ...
Pinterest

Get started

Create and organize boards

SOCIAL MEDIA LANDSCAPE 2013
|Pinterest Marketing |How
Pinterest

Get started
Promoted Pins

Create and organize boards

Motivate people to Pin and
Follow you

(image contains a...
Pinterest

Customer Communication

Bad

Brand exposure

Good

Traffic to sites

SEO

Good
Satisfactory

SOCIAL MEDIA LANDS...
Facebook

Twitter

LinkedIn

Pinterest

Youtube

Google +

SOCIAL MEDIA LANDSCAPE 2013
|Youtube/Video Marketing
Youtube
Channel icon and art

Getting a Youtube channel

Channel trailer

Add custom and social links

Publish video(s)

S...
Video

Youtube

Getting a Youtube channel
Managing your videos

Channel

Design

Dialouge
Subcribe and comment
Add Annotat...
Youtube

Getting a Youtube channel

Managing your videos

Adwords for
videos

Embed on websites

(Video Ads)

Via Email an...
Youtube

Customer Communication

Good

Brand exposure

Good

Traffic to sites
SEO

Satisfactory

Good

SOCIAL MEDIA LANDSC...
Facebook

Twitter

LinkedIn

Pinterest

Youtube

Google +

SOCIAL MEDIA LANDSCAPE 2013
|Google + Marketing
Google +

Get started

Create a G+ page

Link G+ page with Adwords

SOCIAL MEDIA LANDSCAPE 2013
|Google + Marketing |How
Google +

Get started
Get found
(The power of recommendation)

Get the +1 button on your sites

Inspire visitors to recomm...
Google +
convert your website traffic
to followers and increase
brand engagement across
Google by adding G+ badge

Get sta...
Google +

Customer Communication

Good

Brand exposure

Good

Traffic to sites

Satisfactory

SEO

Good

SOCIAL MEDIA LAND...
4.
MOBILE

1. FACEBOOK
ZING ME
GOOGLE +

SOCIAL
MEDIA

2.
FANPAGE

VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013

3.
WORD – OF MO...
4.
MOBILE

1. FACEBOOK
ZING ME
GOOGLE +

SOCIAL
MEDIA

3.
WORD – OF MOUTH

2.
FANPAGE

VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2...
The percentage of Social Media users in
Vietnam
Others

1.2

Go.vn

4

Tamtay.vn

4.62

Yume.vn

4.83

Linkedin

7.85

Wor...
o

The 3 most popular social networks in Vietnam are
Facebook, Zing Me and Google +, in order.

o

While Facebook is domin...
4.
MOBILE

1. FACEBOOK
ZING ME
GOOGLE +

SOCIAL
MEDIA

2.
FANPAGE

VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013| Fanpage

3.
WOR...
The percentage of users following brands on Social
Network

5%
34%

Follow and keep up with
brands

61%

Follow, keep up a...
o

Facebook Fanpage has
become the most

efffective social media
channel to connect
brands and customers.

Almost every br...
Fanpage is the term now available on Zing Me, Zalo and other

popular web-based social networks in Vietnam.

VIETNAMESE SO...
4.
MOBILE

1. FACEBOOK
ZING ME
GOOGLE +

SOCIAL
MEDIA

3.
WORD – OF MOUTH

2.
FANPAGE

VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2...
o

WOM is the most trusted advertising vehicles in the world and in Vietnam.

o

With the help of technology, Word-of-Mout...
4.
MOBILE

1. FACEBOOK
ZING ME
GOOGLE +

SOCIAL
MEDIA

2.
FANPAGE

VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013| Mobile

3.
WORD...
The percentage of devices used to access social networks per gender and
ages
120
100
80
60
40
20
0
18 - 25 yrs old

25 - 3...
o

More and more users of all genders and ages use mobile to access to social

network.
o

Favourite OTT services (chat an...
Zalo, Viber, Kakao Talk, Line battle in Vietnam

VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013| Mobile
Zalo has hit two

million users in May 2013

VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013| Mobile| Zalo
o

Zalo has a wide range of users and an enhanced
interactive platform with customized features
for Vietnamese users.

o

...
Sticky message on Zalo’s newsfeed.

Zalo fanpage

VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013| Mobile| Zalo
o Zalo has become a great made-in-Vietnam channel in social media marketing
besides other globally popular web-based netwo...
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Social Media Marketing Channels - Initial Embarkment

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Transcript of "Social Media Marketing Channels - Initial Embarkment"

  1. 1. In global and domestic scale SOCIAL MEDIA MARKETING
  2. 2. SOCIAL MEDIA MARKETING Social Media Channels Repeat targeted business actions cost-effectively Build relationships with customers even when being not face-to-face WHY SOCIAL MEDIA MARKETING? Attract prospects easily
  3. 3. SOCIAL MEDIA MARKETING Social Media Channels Repeat targeted business actions cost-effectively Build relationships with customers even when being not face-to-face Attract prospects easily WHY SOCIAL MEDIA MARKETING| BUILD RELATIONS
  4. 4. Social media users from all around the world use similar platform(s) to share contents and interact with each other 24/24 WHY SOCIAL MEDIA MARKETING| BUILD RELATIONS
  5. 5. SOCIAL MEDIA MARKETING Social Media Channels Repeat targeted business actions cost-effectively Build relationships with customers even when being not face-to-face Attract prospects easily WHY SOCIAL MEDIA MARKETING| ATTRACT PROSPECTS
  6. 6. o o Social media users have a wide range of ages and genders. Number of social networks users is increasing globally WHY SOCIAL MEDIA MARKETING|ATTRACT PROSPECTS
  7. 7. Social Media Channels SOCIAL MEDIA MARKETING SOCIAL MEDIA CHANNELS AND SOCIAL MEDIA MARKETING
  8. 8. Social Media Channels SOCIAL MEDIA MARKETING SOCIAL MEDIA CHANNELS
  9. 9. Social Media Channels o Online communication channels between people o Allow exchange of user-generated content o Encourage the act of sharing and interacting over contents. SOCIAL MEDIA CHANNELS | DEFINITION
  10. 10. Social Media Channels SOCIAL MEDIA CHANNELS | POPULAR NAMES
  11. 11. Social Media Channels SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING
  12. 12. Social Media Marketing o The process of gaining website traffic or attention through social media channels. o Brands create profiles which give them a personal identity. o Using the social profile to promote brand created or curated content that will incite interest by their target customer base. SOCIAL MEDIA MARKETING |DEFINITION
  13. 13. Social Media Marketing o CONVERSATIONS and COMMUNITY o Suitable SOCIAL MEDIA CHANNEL(s) o CUSTOMER-GENERATED contents SOCIAL MEDIA MARKETING |KEYWORDS
  14. 14. SOCIAL MEDIA LANDSCAPE 2013
  15. 15. SOCIAL MEDIA LANDSCAPE 2013 |Overview
  16. 16. Facebook, Twitter and Google + are at the centre of the social media ecosystem 2013. SOCIAL MEDIA LANDSCAPE 2013 |Overview
  17. 17. 4 main sectors around: Publishing sector Sharing sector Discussing sector Networking sector SOCIAL MEDIA LANDSCAPE 2013 |Overview
  18. 18. 4 main sectors around: Publishing sector Sharing sector Discussing sector Networking sector SOCIAL MEDIA LANDSCAPE 2013 |Publishing sector
  19. 19. Social Media channels that encourage publishing and contributing contents Categories: 1, Blogging platform Youtube, Vimeo (videos), Pinterest, Flickr, Instagram (photos), Slide Share (slides), 2, Wikis Wikipedia, Wikia, Mahalo SOCIAL MEDIA LANDSCAPE 2013 |Publishing sector
  20. 20. 4 main sectors around: Publishing sector Sharing sector Discussing sector Networking sector SOCIAL MEDIA LANDSCAPE 2013 |Sharing sector
  21. 21. sharing functions for pictures, links, videos, music, products,... Categories: 1, Specified sharings Wordpress, Live Journal, B Blogger, TypePad, Over Blog 2, General sharrings Tumblr, Vine, Spotify, Deez, SOCIAL MEDIA LANDSCAPE 2013 |Sharing sector
  22. 22. 4 main sectors around: Publishing sector Sharing sector Discussing sector Networking sector SOCIAL MEDIA LANDSCAPE 2013 |Discussing sector
  23. 23. Social Media channels that have base of discuss over contents through chatting, commenting, sharing Categories: 1, Knowledge platform Quora, Reddit, Stack Exchange 2, Mobile chat applicaitons Skype, WhatsApp, SnapChat, Sina Webo (China), Kakao Talk (Korea), SOCIAL MEDIA LANDSCAPE 2013 |Discussing sector
  24. 24. 4 main sectors around: Publishing sector Sharing sector Discussing sector Networking sector SOCIAL MEDIA LANDSCAPE 2013 |Networking sector
  25. 25. Social Media channels for establishing relationships Categories: 1, B2C network Badoo, Tagged, Zing Me , 2, Professinal networks LinkedIn, Viadeo, Xing,... SOCIAL MEDIA LANDSCAPE 2013 |Networking sector
  26. 26. SOCIAL MEDIA LANDSCAPE 2013 |Top SMM tools
  27. 27. Facebook Twitter LinkedIn Pinterest Youtube Facebook SOCIAL MEDIA LANDSCAPE 2013 |Top SMM tools
  28. 28. Facebook Twitter LinkedIn Pinterest Youtube Google + SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing
  29. 29. Facebook Build Facebook Fanpage SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |How
  30. 30. Objectives Audiences Facebook Campaign, pricing, scheduling Build Facebook Fanpage Connect with people Create Facebook Ads Run Ads Measure Ads’ performances SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |How
  31. 31. Facebook o Build Facebook Fanpage Make sure the posts are relevant to your audience and business o Connect with people Be succinct, friendly and conversational o Engage fans with quality contents Post quality content regularly Share photos and videos because they tend to be more engaging o Ask questions or seek input o Give access to exclusive information and specials o Be timely by posting about current events, holidays or news SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |How
  32. 32. Facebook Build Facebook Fanpage Connect with people The art of spreading o Encourage people to interact with your business (the power of WOM) through events, questions, check-in Engage fans with quality contents suggestion, exclusive sharing... o Influnce friends of fans Expand reach to friends of fans by sponsoring the posts/stories. o Measure the result: Page Insights, Ads Manager,... SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |How
  33. 33. Facebook Customer Communication Good Brand exposure Good Traffic to sites Good SEO Satisfactory SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |Assessment
  34. 34. Facebook Twitter LinkedIn Pinterest Youtube Google + SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing
  35. 35. Twitter Twitter Sharing Hashtag SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing |How
  36. 36. Twitter Twitter Sharing Twitter Advertising SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing |How
  37. 37. Twitter Customer Communication Good Brand exposure Good Traffic to sites Good SEO Satisfactory SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing |Assessment
  38. 38. Facebook Twitter LinkedIn Pinterest Youtube Google + SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing
  39. 39. Display Advertising on LinkedIn LinkedIn Target (Target the most affluent, influential, and educated audience on social media) Email Marketing: Sponsored Inmail PPC Advertising SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing |How
  40. 40. Sponsored Updates on LinkedIn’s newsfeed LinkedIn Create Ad Campaign Target updates Target Set bid, budget, campaign duration Publish Company Page(s) on LinkedIn (Content Marketing that delivers) LinkedIn Showcase Pages SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing |How
  41. 41. Social Sharing LinkedIn Target Publish Extend Authentic Access Work with a LinkedIn Certified Developer Partner on a custom solution (Amplify messages through the LinkedIn network, and extend quality traffic and data from LinkedIn to branded sites) Quality traffic SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing |How
  42. 42. LinkedIn Customer Communication Satisfactory Brand exposure Good Traffic to sites Bad SEO Satisfactory SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing |Assessment
  43. 43. Facebook Twitter LinkedIn Pinterest Youtube Google + SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing
  44. 44. Set up a busniess account on Pinterest (Help people find your business on Pinterest) Pinterest Get started Verify your website (Show Pinners you’re a trustworthy source.) Add the PIN IT button to your site SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing |How
  45. 45. Pinterest Get started Create and organize boards SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing |How
  46. 46. Pinterest Get started Promoted Pins Create and organize boards Motivate people to Pin and Follow you (image contains a “Promoted Pin” label on the bottom. When users click on the “i” button they are given details and the option to click through for even more) Rich Pins (movie, recipe, article, product, and place) Group boards (Create group boards and invite people who love your brand to contribute) SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing |How
  47. 47. Pinterest Customer Communication Bad Brand exposure Good Traffic to sites SEO Good Satisfactory SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing |Assessment
  48. 48. Facebook Twitter LinkedIn Pinterest Youtube Google + SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video Marketing
  49. 49. Youtube Channel icon and art Getting a Youtube channel Channel trailer Add custom and social links Publish video(s) SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video marketing |How
  50. 50. Video Youtube Getting a Youtube channel Managing your videos Channel Design Dialouge Subcribe and comment Add Annotations to videos Write captions Keep setting social SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video marketing |How
  51. 51. Youtube Getting a Youtube channel Managing your videos Adwords for videos Embed on websites (Video Ads) Via Email and Social Media Promoting your business Send to blogs or other sites Promote beyond Youtube SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video marketing |How
  52. 52. Youtube Customer Communication Good Brand exposure Good Traffic to sites SEO Satisfactory Good SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video marketing |Assessment
  53. 53. Facebook Twitter LinkedIn Pinterest Youtube Google + SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing
  54. 54. Google + Get started Create a G+ page Link G+ page with Adwords SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing |How
  55. 55. Google + Get started Get found (The power of recommendation) Get the +1 button on your sites Inspire visitors to recommend and share your contents with +1 on your site a website which gets more + 1 votes via search engine or Google Plus will rank higher in search result SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing |How
  56. 56. Google + convert your website traffic to followers and increase brand engagement across Google by adding G+ badge Get started Get found Promote G+ page on your site Stay connected Broadcast your brand by beautiful contents Google Hangouts On Air Live broadcast on G+ to connect closely with customers SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing |How
  57. 57. Google + Customer Communication Good Brand exposure Good Traffic to sites Satisfactory SEO Good SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing | Asseessment
  58. 58. 4. MOBILE 1. FACEBOOK ZING ME GOOGLE + SOCIAL MEDIA 2. FANPAGE VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 3. WORD – OF MOUTH
  59. 59. 4. MOBILE 1. FACEBOOK ZING ME GOOGLE + SOCIAL MEDIA 3. WORD – OF MOUTH 2. FANPAGE VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Popular networks
  60. 60. The percentage of Social Media users in Vietnam Others 1.2 Go.vn 4 Tamtay.vn 4.62 Yume.vn 4.83 Linkedin 7.85 Wordpress 7.84 Blogger.com 7.64 Twitter Source: INFOQ - GMO RESEARCH (7,8/2013) 22.13 Google Plus (G+) 32.39 Zing me 54.73 Facebook 98.79 0 20 40 60 80 100 VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Popular networks 120
  61. 61. o The 3 most popular social networks in Vietnam are Facebook, Zing Me and Google +, in order. o While Facebook is dominant all over the world, which makes its reign obvious, Zing Me has done well as being the most powerful domestic social network in Vietnam. o G+ is the third popular social network in Vietnam with 32.39 million users. o 50% of users use Facebook more than 2 hours/day, while the average time of using of other networks is less than 30 minutes/day. VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Popular networks
  62. 62. 4. MOBILE 1. FACEBOOK ZING ME GOOGLE + SOCIAL MEDIA 2. FANPAGE VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Fanpage 3. WORD – OF MOUTH
  63. 63. The percentage of users following brands on Social Network 5% 34% Follow and keep up with brands 61% Follow, keep up and interact with brands Don't follow at all Source: INFOQ - GMO RESEARCH (7,8/2013) VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Fanpage
  64. 64. o Facebook Fanpage has become the most efffective social media channel to connect brands and customers. Almost every brand presents in Vietnam, whether renown or not, has set up and develop a strategic plan for their Facebook fanpage to engage with customers and prospects. VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Fanpage
  65. 65. Fanpage is the term now available on Zing Me, Zalo and other popular web-based social networks in Vietnam. VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Fanpage
  66. 66. 4. MOBILE 1. FACEBOOK ZING ME GOOGLE + SOCIAL MEDIA 3. WORD – OF MOUTH 2. FANPAGE VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Word-of-mouth
  67. 67. o WOM is the most trusted advertising vehicles in the world and in Vietnam. o With the help of technology, Word-of-Mouth marketing is empowered to Social Media Marketing. VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Word-of-mouth
  68. 68. 4. MOBILE 1. FACEBOOK ZING ME GOOGLE + SOCIAL MEDIA 2. FANPAGE VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile 3. WORD – OF MOUTH
  69. 69. The percentage of devices used to access social networks per gender and ages 120 100 80 60 40 20 0 18 - 25 yrs old 25 - 35 yrs old PC 35 - 45 yrs old Mobile Male Tablet VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile Female Source: INFOQ - GMO RESEARCH (7,8/2013)
  70. 70. o More and more users of all genders and ages use mobile to access to social network. o Favourite OTT services (chat and messaging apps) has provided another effective tools in social media marketing in Vietnam, thanks to their increasing number of users. : the first-mover Viber now have 3.5 million users in Vietnam. : Kakao Talk and Line Messenger both have 1 million users in Vietnam. : WeChat and WhatsApp are either functionally out of the the game or having unknown number of users (too few to count). VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile
  71. 71. Zalo, Viber, Kakao Talk, Line battle in Vietnam VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile
  72. 72. Zalo has hit two million users in May 2013 VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile| Zalo
  73. 73. o Zalo has a wide range of users and an enhanced interactive platform with customized features for Vietnamese users. o Zalo has enhanced functions for chatting: celebrities icon, funny emoticons,.. o The app provide tools for marketer to take social marketing user on its platform. VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile| Zalo
  74. 74. Sticky message on Zalo’s newsfeed. Zalo fanpage VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile| Zalo
  75. 75. o Zalo has become a great made-in-Vietnam channel in social media marketing besides other globally popular web-based networks. o It’s better to have short-term presence rather than use Zalo for long-term social marketing plan. VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile| Zalo
  76. 76. THE END
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