Exceda - Product Portfolio
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    Exceda - Product Portfolio Exceda - Product Portfolio Presentation Transcript

    • EXCEDA PRODUCT PORTFOLIO Dmitry Vainshtein Director, Sales & Business Development
    • What we do Make Applications and Websites Faster Distribute and Manage Online Content Provide Cloud-based Security on the Internet
    • Who we are EXCEDA AKAMAI Established in 2002, Exceda is the biggest cloud solutions integrator in Latin America, now present in USA Akamai® is the leading cloud platform for helping enterprises provide secure, high-performing user experiences. Over 150 customers Akamai Intelligent Platform™ provides extensive reach, coupled with unmatched reliability, security, visibility and expertise. California, Arizona, Texas, Florida, Virginia and New York offices Head quarters in Brazil. Present in most important countries of Latin America 24/7 Multi-lingual support team Over 110,000 servers in 77 countries. 30% of the global internet traffic. Over 4,000 clients.
    • Just a few of our most expressive Clients EXCEDA AKAMAI
    • Clients / Market Segment E-COMMERCE MEDIA AND ENTERTAINMENT
    • Clients / Market Segment FINANCIAL GOVERNMENTAL
    • Clients / Market Segment CORPORATE
    • Companies that trust Akamai: Financial Sector 7 of the 10 biggest global banks (Source: The Banker) 8 of the 10 biggest banks in the United States (Source: The Banker) 8 of the 10 biggest global asset managers (Source: Towers Watson) 8 of the 10 biggest asset managers in the U.S. (Source: Institutional Investor) “I want to put everything I can on the Akamai network, just show me how.” TOP 5 Financial Institution Executive
    • Companies that trust Akamai: Media and Entertainment 29 of the 30 biggest media groups in the world Over 150 news portals 4 of the 5 biggest online video companies in the world 7 of the 10 biggest social networks in the world 9 of the 10 biggest newspapers in the U.S. • The 4 biggest sports 8 of the 10 biggest advertising agencies in the world leagues in the U.S.
    • Advantages Increases adoption of application, ensuring loyal customers, increasing productivity and reducing costs. Infinite scalability. Contractual guarantee of performance gain. Global reach. 100% platform SLA. Distributed protection against attacks.
    • Companies that trust Akamai: E-commerce and software All 20 biggest e-commerce sites in the world 90 of the 100 biggest retailers in the U.S. 9 of the 10 biggest anti-virus companies in the world Big players in the gaming industry, such as Nintendo 4 of the 5 biggest online auction sites 4 of the largest online tourism agencies
    • Portfolio Exceda Products for: APPLICATION PERFORMANCE Web Application Accelerator Application Optimization Service CONTENT DISTRIBUTION Dynamic Site Accelerator Dynamic Site Delivery Global Traffic Management DIGITAL ASSETS Akamai Media Delivery Electronic Software Delivery HD Network SECURITY Web Application Firewall Enhanced DNS Site Shield Global Traffic Management
    • Why leading institutions choose Exceda To improve Customer Experience Improve the performance for remote users Improve Customer Satisfaction Improve market positioning To Increase Gains Making new products available online quickly Increase the attraction of new customer Increase the volume of online transactions To Reduce Costs Consolidate Data Center services Reduce Data Center costs Enhance the adoption of a low-cost channel To ensure availability and protect the Client and brand DDoS protection Prevention of data loss
    • How the Akamai platform works › Web Applications › IP Applications High-Performance Global Network “SureRoute” and Akamai Protocol optimize routes and reduce “round trips” Application Server “Edge” zone, near the source “Edge” zone, near the end-user Users
    • Acceleration Components LAYER IP / Routing CHARACTERISTICS Dynamic Mapping Route Optimization - Sure Route
    • Traveling through the Internet WITHOUT Akamai BGP › Non-performance › Easily manipulated › Long error recovery time Source Website Rota BGP User
    • Akamai Sure Route – Route Optimization Sure Route › Finds low latency paths Source Website The two best paths are chosen A race for object requests determines the path to be used 100 ms 10 ms 200 ms User 125 ms 15 ms
    • Akamai Sure Route vs. BGP Sure Route Lowest latency path is chosen Round trip times are reduced Packets arrive faster Page loading times are reduced Source Website 100 ms 10 ms 200 ms User BGP 125 ms Akamai 15 ms Page Load
    • Acceleration Components LAYER IP / Routing CHARACTERISTICS Dynamic Mapping Route Optimization - Sure Route
    • Acceleration Components LAYER IP / Routing TCP / Transport CHARACTERISTICS Dynamic Mapping Route Optimization - Sure Route Automatic Failure Detection Connections Offload Transport Optimization
    • Automatic Failure Detection Source Website 10 ms User 15 ms
    • Persistent Connections WITHOUT Akamai Source Infrastructure
    • Persistent Connections WITHOUT Akamai Source Infrastructure
    • Persistent Connections WITH Akamai Source Infrastructure
    • TCP Optimization Source Website 100 ms TCP Optimization Wider communication windows Faster communication initialization Faster resending in the event of lost packets More packets per round trip High-quality connections 10 ms 200 ms User 125 ms 15 ms
    • Acceleration Components LAYER IP / Routing TCP / Transport CHARACTERISTICS Dynamic Mapping Route Optimization - Sure Route Automatic Failure Detection Connections Offload Transport Optimization
    • Acceleration Components LAYER IP / Routing CHARACTERISTICS Dynamic Mapping Route Optimization - Sure Route TCP / Transport Automatic Failure Detection Connections Offload Transport Optimization HTTP / Protocol Data Compression Caching on Edge
    • Compression Compression Dynamic content compression Full support for browsers and Javascript Reduces round trips Improves page loading performance Source Website 100 ms 10 ms 200 ms Users 125 ms 15 ms
    • Caching on Edge Source Website 100 ms Caching on Edge Rules for caching on edge Extremely granular control Improves page response time Web service available for automatic cache clearing 10 ms 200 ms User 125 ms 15 ms
    • Acceleration Components LAYER IP / Routing CHARACTERISTICS Dynamic Mapping Route Optimization - Sure Route TCP / Transport Automatic Failure Detection Connections Offload Transport Optimization HTTP / Protocol Data Compression Caching on Edge
    • Acceleration Components LAYER IP / Routing CHARACTERISTICS Dynamic Mapping Route Optimization - Sure Route TCP / Transport Automatic Failure Detection Connections Offload Transport Optimization HTTP / Protocol Data Compression Caching on Edge HTML / Presentation Prefetching of Objects Javascript Parsing
    • Prefetching Source Website HTML OBJECT 1 OBJECT 2 OBJECT 3 OBJECT 4 10 ms User 15 ms
    • Acceleration Components LAYER IP / Routing CHARACTERISTICS Dynamic Mapping Route Optimization - Sure Route TCP / Transport Automatic Failure Detection Connections Offload Transport Optimization HTTP / Protocol Data Compression Caching on Edge HTML / Presentation Prefetching of Objects Javascript Parsing
    • Streaming OnDemand Source Client Streaming HTTP Transfer Servidor Akamai Site A User DNS Site B DNS
    • Streaming Live Source Client Entry Point Encoder Reflectors User DNS
    • Denial of Service – The threat is real...
    • Website Without Akamai Client’s Data Center End user
    • DSA and Secure DSA are “DDos Defense” Client’s Data Center End user
    • Site Shield Client’s Data Source Reliable connection Akamai Site Shield End user
    • WAF: Web Application Firewall Client’s Data Center Web application Firewall distributed by Akimai › SQL Injection › Cross Site Scripting › Other HTTP attacks Reliable connection Protection of network and application layers at the edge of the Internet and away from its infrastructure. Akamai Site Shield End users
    • EDNS Client’s Data Center Akamai Site Shield Akamai DNS Servers End user
    • Cases: Financial Market Rabobank Bank of America 4-stage transaction service reduced the time from 14.3 s to 7.3 s; Transaction service with several stages saw a reduction in time from 34 s o 6 s; 100% proven availability of application Performance in Asia increased 900%, and in Europe 200%; Standart Chartered Bank Website 500% faster; Percentage of transactions completed in 21 s jumped from 18% to 99%; Transaction services saw a 100% increase in speed; Reduction in data center costs of over 38%. As a result of the increased speed, the number of transactions on the Internet grew 20%. Banif – Online Broker (Brazil) Transaction Service 40% faster; Availability went from 98.5 to 99.9%.
    • Example 1 Online Services Acceleration
    • Increased Performance Solution: Objective: Period of problems: Measuring tools: Dynamic Site Accelerator To demonstrate the impact of acceleration and content availability in a non-secure environment (public) From April 16 to June 19, 2011 Gomeznetworks.com – Compuware Division with problem points in Brazil, Argentina, Miami e Japan. WPT – Web Page Test (webpagetest.org)
    • Measurement: Response time (All nodes) After switching to Exceed & Akamai network, the site started to respond in just 7.6 seconds. That amounts to acceleration of approximately +50%, following an average of nearly 8.7 seconds during the entire evaluation period. On average, the service was 17% faster than site B, which is delivered from the same server. It is worth mentioning that Akamai can deliver only 40% of the objects within the page, not being responsible for 60% of the remaining objects (served by site B), nor for the Html content. Source: Gomez Network
    • Measurement: Availability (All nodes) Previous availability was 97.75%, and increased to 99.88%. 32 out of 36 measurements were at 100%. Much more availability, most of the time. Source: Gomez Network
    • Average time of all measurement points Benchmark - Comparison Site A vs. TOP Banks at 9 global points Conclusion: The website jumped from next-to-last to first place. Source: Gomez Network
    • Proven Results 1. Increased speed and service availability Independent tests proved that even when delivering only 40% of Site A’s content (since the remaining objects are delivered by other domains), the site’s global speed improved by 44%, and service availability increased from 97% to 99%. 2. Reduced use of infrastructure Akamai’s graphs proved that, during the tests performed on Site A, that infrastructure offloading was over 98%. Making a projection for the Bank’s global traffic, the economy of bandwidth alone (not considering hardware, software, processing, cooling, energy, etc.) could be as much as 1 Gbps.
    • Example 2 Protection Against Attacks
    • Website protection for banking services Solution: Objective: Emergency Implementation: Complete Solution: Security Services Suite To mitigate the effects of DDoS-type attacks on an emergency basis and expand to full protection 2 days (DSA) e-DNS WAF Anti-DDoS Site Shield
    • Measurement of Results - Traffic First day of traffic, following service implementation Peak traffic of more than 60 Mbps, with an efficiency rate of over 78% of bandwidth offload. That is, for an intake of approximately 70 Mbps of the source it requires only 15 Mbps.
    • Measurement of Results - Requests Request offload of 88%, that is, only 12% were sent to source.
    • Post-attack behavior In half an hour, the traffic increased from 60 Mbps to 1.5 Gbps. A very small portion of the requirements was sent to source website.
    • Post-Attack behavior During the attack, only 1% of the requirements were not met by the source website, the same percentage as the previous day. Clients didn’t realize the site was under attack, since the availability hadn’t decreased.
    • Proven Results 1. Reduced use of infrastructure Using Akamai's services generated an offload of 78% of bandwidth and 88% of requests at the source. 2. Capacity of absorbing attacks and protecting the website The increase in traffic of approximately 2,500% as a result of the attack did not generate blockages or operational impacts in the services. 3. Availability and quality perception All services continued operating as usual, with no impact felt by the bank’s clients, generating trust and protecting the brand.
    • THANK YOU! www.exceda.com