1. Increase sales of your
clothing store and optimize
the costs of ordering goods
with the help of «WillBuy»!
Web-site: WillBuy.Online
2. The Problem
Sales of clothing and footwear in Russia in I quarter 2015
against the same period in previous year decreased by 42% in volume and
19% in cash – up to 523,4 trillion rubles, according to the
Y-Consulting.
DECREASE OF SALES VOLUME
IN CLOATHING AND FOOTWEAR
STORES
3. DEMAND/MARKET
Out of these, about 10 000 stores are located in Moscow,
St. Petersburg and Kaliningrad.
There are more than 35 000 clothing
and footwear stores in Russia
About 2 % of the budget is spent on the store
advertising, marketing and promotion.
4. Our Solution
Mobile app for buyers – “WillBuy” offers scanning a bar code of a good to get
notification about a discount on the selected item, allowing to buy it using phone
in one click.
5. Our Solution
WillBuy for stores analyses the incoming information about customers and their preferences
from Omni-channels (ONLINE and OFFLINE). The program employs machine learning and
neural network technology that analyzes the gigabytes of information to make accurate
predictions and offers on orders of goods (clothes and shoes) from the supplier / manufacturer
that will be definitely sold. You increase the profitability of your store by reducing the amount
of money spent on an inefficient order.
6. Customer Research
With the help of our application customers get the opportunity to be the first to buy
what they want with a discount. There are no analogues of such service on the market.
There are no analogues of such service on the market. Buyers have an additional and
very significant reason to visit the shop - to pick up items they found worth buying.
We inform the customer via push-notification that it is time to buy items he or she wanted to
get.
Studies conducted by our company revealed the
following: сurrent economic situation induces
customers to save when shopping. They are
willing to buy clothes and shoes in shopping
malls, but prefer to wait for discounts and sales.
92% of 750 respondents expressed desire to use
“WillBuy”.
7. Additional Functions
Bank processing (binding customer's credit card) allows making a purchase in just one click,
right from mobile phone. The customer can pick up paid items from your shop at any
convenient time, therefore the number of visits to your shop increases and a customer gets an
opportunity to find some other interesting items he or she might want to buy.
The service also includes the system of "suggestions" to the user. This system shows customer
relevant products or accessories to increase the average bill of the shop. The system allows
to identify preferred style of the customer and offer relevant products in a certain price
range, flexibly adapting to customer’s desires.
8. Additional Functions
Providing “WillBuy” service you earn customer loyalty and
increase the attractiveness of your shop.
We encourage your customers to make purchases in your
shop, instead of leaving the shop empty-handed and
disappointed by the excessive cost of desirable things. We
have developed program that incites customers to buy and
allows them to earn bonuses and points for shopping, that
is something real and useful for you. All the measures
aimed at increasing loyalty to your shop is our challenge
and concern!