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Powering Global Commerce
Management Presentation
powering global commerce
www.netelement.com 2CONFIDENTIAL
This presentation is for discussion purposes only. All prices and rates referenced herein are indicative and subject to market conditions. The material is
based upon information that we consider reliable, but we do not represent that it is accurate or complete, and it should not be relied upon as such. The
material available in this presentation may contain forward-looking statements, which are subject to risks, uncertainties and assumptions. In some cases,
you can identify these statements by forward-looking words such as “may”, “might”, “will”, “should”, “expect”, “plan”, “anticipate”, “believe”, “estimate”,
“predict”, “optimistic”, “potential”, “future” or “continue”, the negative of these terms and other comparable terminology. Such forward-looking statements
are based on current plans, estimates and expectations and are made pursuant to the Private Securities Litigation Reform Act of 1995. Forward-looking
statements are based on known and unknown risks, assumptions, uncertainties and other factors. The Company’s actual results, performance and
achievements may differ materially from any future results, performance, or achievements expressed or implied by such forward-looking statements. We
do not assume responsibility for the accuracy or completeness of any forward-looking statement and you should not rely on forward-looking statements
as predictions of future events. We are under no duty to update any of these forward-looking statements to conform them to actual results or revised
expectations.
This presentation contains certain non-GAAP financial measures determined by methods other than in accordance with generally accepted accounting
principles. Such non-GAAP financial measures include: general and administrative expense before non-cash compensation expense. Management uses
these non-GAAP financial measures to assess the performance of Net Element’s core business. Net Element believes that these non-GAAP financial
measures provide meaningful additional information about Net Element to assist investors in evaluating Net Element’s operating results. These non-
GAAP financial measures should not be considered as a substitute for operating results determined in accordance with GAAP and may not be
comparable to other similarly titled measures of other companies.
Net Element | Disclaimer
Forward-looking statements. Use of Non-GAAP financial measures
!
Overview
www.netelement.com 4CONFIDENTIAL
Net Element | Overview
Emerging as a leader in mobile payments and transactional services
$1.8B total bankcard volume processed for 2015
161M total transactions processed for 2015
90M mobile transactions processed in CIS for 2015
14MM+ total active customers in Russia
11MM+ online payments acceptance customers in Russia
3MM+ active mobile payment users in Russia
71M total bankcard transactions processed for 2015
₽24.5B
Bankcard volume
Russia
$1B
Bankcard volume
U.S.
3M+
Mobile
subscribers CIS
19.5M
Bankcard
transactions
Russia
90M
Mobile
transactions
CIS
51.5M
Bankcard
transactions
U.S.
" |
www.netelement.com 5CONFIDENTIAL
Who is Net Element? Our Mission and Vision
• Emerging leader in mobile payments, transactional and value-added
services
• Growth drivers: mobile commerce and value-added transactional
services (“VAS”)
• Key differentiators: Our scalable operational infrastructure,
commerce expertise, scalable mobile payments platform, world-
class cloud infrastructure and emerging market presence
• Mission: We drive customer growth through our in-depth knowledge
of transactional services and value-added service offerings which
separate us from the competition
• Vision: We set the standard for mobile payments, online transaction
acceptance, Person-to-Person (“P2P”) transactions and value-added
service offerings with focus on creation of unified global transaction
acceptance ecosystem
• Continued investment in our core technology and new product
offerings
• Allocate resources and expertise to grow in commerce and
payments segments
• Strategic acquisitions which complement our core strategy
• Focus on continued improvement and operation excellence
• Market is large and moving to where we have strength
• Global customer expansion and strong growth in payment
acceptance
• Ride the wave of the growing mobile payments market: Deloitte
predicted 1,000% growth in mobile payments in 2015
Who is Net Element?
We Have a Focused Strategy
Our Mission and Vision
Our Opportunity is Significant
Net Element | Overview
Emerging as a leader in mobile payments and transactional services
www.netelement.com 6CONFIDENTIAL
Net Element | Overview
Proven Management Team
Oleg Firer
CEO and Director
• Award-winning entrepreneur
• Financial services executive
• Co-Founder, Unified Payments
• Seasoned legal executive
• Member of the Massachusetts
Bar Association
• CFO of NETE since 2008
• Certified PublicAccountant with
over 25 yrs. experience
• Seasoned software developer
• Expert at creating and
implementing technology
• Over 20 years of experience in
the financial services industry
• MBA, BS, Banking and Finance
• 15+ years experience in
payments industry
• Co-founder, Unified Payments
Steven Wolberg
Chief Legal Officer
Jonathan New
Chief Financial Officer
Andrey Krotov
Chief Technology Officer
Dmitrijus Apockinas
Chief Operating Officer
Vlad Sadovskiy
President, Merchant Services
Shawn Brown
VP, Risk and Underwriting
• Experienced risk manager and
underwriting expert
• Previously with Payvision,
Cynergy Data and Federated
• Track record in emerging markets
• Experience in e-wallets, acquiring
and money redemption
• Financial services executive
• Previously CFO of Groupon,
Russia, Svyaznoi, Rocket Bank
• Top-ranked, financial services
executive. Founder of the Top 10
mobile payments company
Konstantin Zaripov
CEO, Net Element Russia
Irina Bukhanova
CFO, Net Element Russia
Mikhail Shabanov
CEO, TOT Money
• More than 15 years experience in
the IT segment.
• MBA and Master of Engineering
Marat Abasaliev
CEO, PayOnline
• 25 years payments executive
• Introduced first of its kind
payments technologies to UAE
Suresh Menon
CEO, Net Element GCC and India
www.netelement.com 7CONFIDENTIAL
Net Element | Overview
Impressive and Experience Board of Directors
The Board of Directors of Net Element (the "Company") sets high standards for the Company's employees, officers and directors. Implicit in this philosophy
is the importance of sound corporate governance. It is the duty of the Board of Directors to serve as a prudent fiduciary for shareholders and to oversee the
management of the Company's business. To fulfill its responsibilities and to discharge its duty, the Board of Directors follows the procedures and standards
that are set forth in these guidelines.
Kenges Rakishev
Chairman
• Noted global leader designated by
Forbes as one of the 50 most
influential people in Kazakhstan
• Chairman of the Board of SAT &
Company (KASE: SATC), KazCom
Bank and BTA Bank
David Kelley
Director
• Over 30 years of experience in
investment banking, private equity
and tax law
• Currently partner and/or director in
several private equity funds and
consulting firms
Drew Freeman
Director
• Accomplished industry veteran with
more than 30 years of electronic
payments experience
• Currently president of a payments
consulting firm
William Healy
Director
• Accomplished industry veteran with
more than 24 years of payments
industry experience
• Spent 13 years at CIT Group
(NYSE: CIT) as President of CIT’s
Micro-ticket Leasing Division
James Caan
Director
• Accomplished actor and director for
over 40 years
• Known for his role in “Middle Men”, a
film about payment processing
industry and Sonny Corleone in
“Godfather”
Audit Committee$
Nominating and Governance$
Compensation Committee$
Audit Committee$ Audit Committee$
Nominating and Governance$
Compensation Committee$
Audit Committee$
Nominating and Governance$
Compensation Committee$
C
C
C
* Additional director: Oleg Firer, company’s CEO is described on a previous slide
www.netelement.com 8CONFIDENTIAL
Value-Added Technology
Proprietary Technology Drives Competitive Advantage
Proprietary technologies have increased efficiency, created scale and driven differentiation for Net Element
Technology
Team
Manages Key
Software and
Services
Sales
Central
Mobile
Platform
Aptito
Payment
Browser
Payments
Platform
§ Sales Central – Provides real-time, comprehensive
reporting on merchants and sales partners. Workflow
system automatically moves new merchants through
operational departments
§ Payments Platform – Omni-channel transactional platform
and mobile payments billing system makes payment
solutions possible across multiple channels and markets
§ Mobile Platform – Proprietary direct carrier billing platform
provides monetization tools to Mobile Network Operators
by introducing WAP-click, internet click and SMS payments
§ Aptito – Next-generation, patent-pending payments
platform, which creates an online consumer experience into
offline commerce environments
§ Payment Browser – Our unique, Internet browser-based
software platform allows rapid integration of secure,
payment processing services into existing web application
www.netelement.com 9CONFIDENTIAL
Sales & Distribution
Strong sales and distribution across multiple channels
01 NICHE VERTICALS
• Niche Industry Expertise:
- Hospitality; Healthcare;
Petroleum; Education;
Emerging markets
• Portfolio of affinity partners, national
associations and regional PTAs
• Penetration through value-added
products and integrations
• Distribution: value-added resellers,
agents, integrators, niche sales
organizations, affinity partners
02
04 03CUSTOM SOLUTIONS
• White label solutions for PSPs and
solution providers includes:
- Full e-commerce solution with
customizable payments
gateway
• P2P Payment module for payment
systems and e-wallet solutions
• Distribution: integrators,
aggregators, value-added resellers,
payment systems, solution providers
DIRECT SALES
• Sales Managers recruit and train
Field Sales reps to sell in their
home markets
• Compensation is heavily weighted
toward long-term performance
• Company’s exclusive products are
sold through direct sales force,
example: Aptito
• Distribution: entrepreneurs,
merchant level salespeople, value-
added resellers
INDIRECT SALES
• International footprint
• Exclusive programs
• Innovative compensation plans
• Online and on-the-go merchant
boarding process
• Comprehensive boot camp
training
• Distribution: independent level
sales agents, independent sales
organizations, value-added
resellers
www.netelement.com 10CONFIDENTIAL
Focus on Big Data
Overall Benefits of Big Data
Improve customer service and
experience
Increase access to relevant
information and services
Personalize services
Move to ‘pull’
relationship
Customer benefits
Business benefits Improvements in:
• Customer targeting
• Customer experience
• Word of mouth connections
• Cross-/up-sell abilities
• Frequency of contact with
existing/potential customers
Reduction in:
• Cost of sale • Customer service costs
Improvements in:
• Customer loyalty
• Transparency
• Employee/Customer interaction
• Marketing effectiveness
Improvements in:
• R&D capabilities
• Innovation
• Data sharing
• Connectivity with other
organizations
Increase revenue
Improve brand reputation
%
Stimulate innovation
&
6
Reduce costs
[
Merchant and Cardholder Database, yields a strong pool of leads. Contains millions of unique merchant and cardholder records, organized / filtered by geography, merchant category
and expected risk / profitability profile. Integration with CRM system enables multi-brand strategy.
www.netelement.com 11CONFIDENTIAL
• Less mature than the U.S. market in traditional payments acceptance
• More advanced than the U.S. market in alternative payments and mobile payment acceptance
• Few independent payment processors have successfullyentered CIS
• Net Element has already achieved leadership positionsin the market
Underserved,
Highly
Attractive
Market
Attractive
Merchant Portfolio
Dynamics Lead
to Higher Profitability
Strong,
Growing
Footprint
• Higher margin per merchant
• More profitable mobile and alternative payments product offerings
- Premium SMS, WAP-click,in-app purchases, mobile wallets, P2P transfers
• Significantlylower attrition
• Payments-as-a-service offering without the need to switch acquiring bank relationships
• Enormous initial successand continued growth opportunity
• The Company is focused on allocatingadditional attention to the region
• Expanding its Aptito mPOS offering to the region (Q1 2016)
Focus on a Growing Market
Growing CIS business provides foothold in attractive market
Large, relatively untapped market has become a significant focus on Net Element’s strategy, resulting in a triple digit percentage
growth year over year and an achievement of a leadership positions in the region
www.netelement.com 12CONFIDENTIAL
Growth Drivers | Focus on 3 areas
Combination of All Devices and Technologies for Multi-channel payment acceptance
Mobile Payments
Direct Carrier Billing
Point of Sale Solutions
Payment Acceptance
Value-Added Transactional Services
GROUP
11 million+ online
payment acceptance
customers
3 million+ recurring
mobile payments
users
90 million
mobile transactions
processed in 2015
71 million
bankcard transactions
processed in 2015
§ Mobile Payments
- Carrier integrated solutions
- Premium SMS
- In-app purchases
- WAP/Internet click payments
§ Point of Sale Solutions
- Cloud-based mPOS solution
- iOS-based self-service kiosk
- Digital menu
§ Payment Acceptance
- Proprietary platform
- Retail POS acceptance
- Card not present acceptance
- Mobile payment acceptance
- Multiple payment methods
- PCI DSS Level 1, SSL 3.1 Security
161 million
transactions
processed in 2015
TRINITY
PLATFORM
www.netelement.com 13CONFIDENTIAL
Growth Drivers | One-Stop Solution
Bringing Together the Best Payment Solutions
11 million+ online
payment acceptance
customers
3 million+ recurring
mobile payments
users
90 million
mobile transactions
processed in 2015
§ Complete Solution
Combines e-commerce, retail POS,
comprehensive back-office tools,
mPOS, credit scoring and customer
interaction in one powerful technology
§ Integration
APIs and connectors allow integration
and customization. Our tools allow for
easy integration and our SDK toolkit
for building native apps for our omni-
channel platform
§ Enabling Global Commerce
Our payment infrastructure and
services are globally oriented, but
adapted to each country’s unique
requirements
OMNI-Channel Processing
w O ' S ( ) " * E + , - c
Merchant
Merchant
Account
Payment
Gateway
Risk
Compliance
.
Consumer
Account
Card
Issuing
"
Consumer
/ 0 1
100+ PAYMENT
SOLUTIONS 2WITH
2 1 Integration APIs
2 1 Back Office
2 1 Settlement
2 1 Dedicated Team
71 million
bankcard transactions
processed in 2015
161 million
transactions
processed in 2015
www.netelement.com 14CONFIDENTIAL
Growth Drivers | New Territories
International Development on High Potential Markets
U.S. Canada
United
Kingdom
Russia
Czech
Republic Asia-
Pacific
GCC*
Kazakhstan
European
Union
Kyrgyzstan
Tajikistan
, ,
,
,
,
, ,
,
,
,,
North America Market Strategy
• Expanding distribution
• New products and services
• Focus on value-added offerings
• Technology leverage
• Geographic expansion
Emerging Market Strategy
• Emerging markets
• Expanding distribution
• JV/Acquisitions
• New products and services
• Market penetration
• Operating leverage
www.netelement.com 15CONFIDENTIAL
Growth Dynamics | United States
United States Merchant Strategy
United States
51.2 million bankcard transaction in 2015
(45% year-over-year growth in transactions)
• Over 10,000 SME merchants
• Processed over $1 billion transactions in 2015
• Avg. annual revenue $1,800 per merchant
• Average upfront Cost Per Acquisition $228
• Increased revenue per merchant for value added services $240 per
annum
Features: Apple Pay; Android Pay; NFC enabled; Mobile card readers; Secure & reliable; 24/7 service
Value-add services: shopping cart; rewards and loyalty programs; back office tools; inventory management; credit scoring; analytical dashboard
Partners include top brands
www.netelement.com 16CONFIDENTIAL
Growth Dynamics | Commonwealth of Independent States (CIS)
Mobile Payments Strategy
Russian Federation and CIS
90 million mobile transaction in 2015
(106% year-over-year growth in transactions)
• Over 3 million recurring mobile payment users
• Over 100 content providers use our services
• Ranked as #1 SMS content provider in Russia
• Average subscription annual billings ~$12 per user
• Mobile payment users increased by 300% year-over-year
Features: Premium SMS; Direct operator billing; WAP automated phone; Web billing; in-app billing
Value-add services: content management gateway; SMS gateway; API integration; short code number procurement; analytical dashboard
Partners include top brands
www.netelement.com 17CONFIDENTIAL
Growth Dynamics | Emerging Markets
Online Payments Strategy
Emerging Markets
19.5 million online transaction in 2015
(36% year-over-year growth in transactions)
• Over 11 million online payment users
• Over 3,000 merchants in CIS, EU and Asia
• Ranked as #1 IPSP in Russia with 30% market share
• According to Forbes, 20% of leading online merchants in Russia are
clients of PayOnline
• Approximately 40% of revenue is in EUR€ / US$
Features: E-commerce gateway; E-wallet; Mobile in-app payments SDK; PCI DSS level 1 security; P2P transfers
Value-add services: shopping cart; GDS’ merchant plug-in; fraud monitoring; back office tools; credit scoring; BIN and IP scrubbing; analytical tools
Partners include top brands
www.netelement.com 18CONFIDENTIAL
Our Clients | Center of Our Success
Growing Portfolio of International Clients
According to Forbes, 20% of leading e-Commerce merchants in Russia use Net Element’s PayOnline platform to accept
payment transactions in Russia, Europe and Asia.
3
Our suite of products & services
makes us stand above the rest
Products & Services
www.netelement.com 20CONFIDENTIAL
Success is in Our Hands
Competitive Advantages
3
Y
4
5
%Focus on Technology
Focus on Payments-as-a-Service
(“PaaS”) model enables Net Element
to continuously develop innovative
technologies and look for
opportunities to incubate or acquire
innovative and disruptive
technologies.
3
Innovative Solutions
All-in-one, payment solution that supports a wide range of applications through a singe
robust platform, allowing global on-boarding and support for multiple payment methods.
YDisruptive Product Offerings
Disruptive products offering is an innovation that helps create a new market and value
for merchants and the payments eco system, and eventually disrupts an existing market.
4
Aggressive Sales Strategy
Through proven aggressive sales strategy we are able to put maximum money to
work to achieve quick results through aggressive and innovative sales incentives.
5Eye on Emerging Markets
The spread of mobile technology in emerging markets is a driving catalysts behind
payments. Net Element is strategically positioned to take advantage of this global trend.
%
Focus on Technology
Focus on payment-as-a-service model enables us to continuously develop innovative
technologies and look for opportunities to incubate or acquire innovative technologies.
Powering Global Commerce. Now that everyone owns a smartphone, technology’s
advances will be imperceptible. Net Element is positioned to take advantage of the
changing retail commerce, growing electronic commerce and emerging mobile
commerce by introducing innovative and disruptive technologies that will change the
world of global commerce.
www.netelement.com 21CONFIDENTIAL
Payments from Start to Finish
Robust payments-as-a-service (“PaaS”) offering
Net Element Platform reduces the payment integration time for merchants and SaaS providers to just a few minutes with its PayOnline service. Easy,
easier, easiest: PayOnline simplifies complex payment integration when using APIs and makes the laborious task of adapting payment processes to a
thing of a past.
6
In-App Purchases
Payment forms and ready-made
checkout processes and screens can
be flexibly built upon our framework,
which ensures secure transaction
processing.
%
Administration
Our Payment Platform addresses the
challenge with a fully automated
solution that handles everything
from administration to configuration.
|
Business Analytics
Analytics tools put a wealth of data
at your fingertips. Smooth, seamless
visibility across all types of
commerce.
Complete Solution
Combines e-commerce, offline POS,
comprehensive back office tools,
mPOS, credit scoring and customer
interaction all in one powerful PaaS
technology.
Integration
APIs and connectors allow
integration and customization. Our
tools allow for easy integration and
our SDK toolkit for building native
apps for Net Element platform.
7
8
w
Enabling Global Commerce
Our payment infrastructure and
services are globally oriented, but
adapted to each country's unique
requirements.
Cloud Platform for
everyday commercePLATFORM
PayOnline
(Integration Service)
Bills
Applications
iOS
Android
Credit
EMV
POS
mPOS
Debit
ContactlessPin Pad
Online
IVR
Offers
Loyalty
SMS
Offline
Peripherals
Analytics
AR
INPUT >>
/// Http Status returned:
{0}.ToFormat(res
/// </exception>
public Tresponse
GetResponse (
string requestUrl
Func <Stream,
Tresponse> response
Action<WebRequest>
Request.ContentType =
MediaTypeNames.Text
OUTPUT
NFC
Devices / APIs Copy & Paste Code
3
www.netelement.com 22CONFIDENTIAL
Mobile Payments
Quick, Secure Payments. Anytime. Anywhere.
The Future is Mobile. Smart phones are widely expected to have a significant impact on the electronic payment industry because they fill an immediate
and strong need to move everyday transactions from cumbersome cash to cards and other forms of electronic payments.
OMobile POS
Mobile Point-of-Sale (mPOS) has become a major component of many merchants’
retail strategies, driving innovation in mobile payment methods and mobile payment
security.
Mobile Card Readers
Mobile card readers offer the highest level of security, reliability and performance.
Our readers are compatible with more mobile devices than any other reader on the
market.
"
Reliable
All-in-one digital solution. Cloud-based solution that is accessible from anywhere at
anytime. All applications are linked for seamless and effective way of doing business.
9Secure
Simplifying security. End-to-end encryption of cardholder data upon swipe. Tamper
resistant hardware ensuring reader integrity.
%24/7 Service
Great Service, great support. Our operation is the right size for your operation.
Unlimited access to a robust reporting and over the phone support.
4
www.netelement.com 23CONFIDENTIAL
Mobile Commerce
Charge for Services by SMS, WAP, Phone or Web
Join Mobile Revolution. We offer targeted billing solutions via P-SMS, Direct Operator Billing, WAP automated phone, and online via credit card. All in
one place. Leverage our Direct Operator connections to multiple countries. Target millions of mobile and web users around the world with TOT Money
global mobile billing solutions.
:
Mobile Billing
m-Commerce. We provide online billing and precise mobile billing solutions for use
in m-commerce. Credit card, SMS Payments, WAP Billing, and other mobile payment
options.
Mobile Messaging
We make SMS messaging easy. Use our ready-made solutions or your own
applications for quizzes, SMS Bulk messaging and more. Messaging powered by our
unique platform.
;
Mobile Campaigns
Mobile marketing. Our mobile campaign tools allow for the delivery of scalable
mobile solutions. Deliver your campaigns with Mobile Marketing..
9Secure
Simplifying security. End-to-end encryption of cardholder data upon swipe. Tamper
resistant hardware ensuring reader integrity.
%24/7 Service
Great Service, great support. Our operation is the right size for your operation.
Unlimited access to a robust reporting and over the phone support.
Y
www.netelement.com 24CONFIDENTIAL
All-in-One Digital POS Solution
Improve the Overall “Customer Experience” for Your Guests and Save Money on Labor and Costs at the Same Time
Restaurant POS System for the Digital Age. Aptito is a next generation cloud based iPad POS system for restaurants, bars, Snack bars and catering:
It’s accessible from anywhere at anytime! Easy to use point-of-sale system makes things easier by providing everything you need to help streamline the
management and operations of your business.
sVisual POS System
Ingredient of the future. Aptito’s Apple iPad-based POS solution includes
everything that your business needs to streamline its management and operations.
Mobile Ordering
Ordering on the go. Allow your customers to order directly from their mobile
devices, tablet and the web. Works seamless with Aptito mPOS.
J
Digital Menus
Bring your menus to life. Digital menus are deployed at the POS and available for
download on personal tablets to provide a self-help solution that drives sales.
5Menu Popularity
Know what sells. View menu items, filtered by categories and ranked by volume
sold to gain quick insights that you can use to improve your menu performance.
∞High-Speed Ordering
Tableside Ordering. Orders placed tableside by customers directly speed up the
process and improve overall efficiency. Aptito's system provides portability to your
staff while performing all the same functions as a traditional POS system, and more!
<
www.netelement.com 25CONFIDENTIAL
Tabletop iPad Menu & Kiosk Solution
Transformation of Point of Sale to Point of Interaction
Simplicity and Easy of Use. Restroactive’s easy to use mobile menus and kiosks allow you to redefine your restaurant without changing the way you
do business. Now you can seamlessly add on to you existing legacy POS system and increase your bottom line with more sales, faster table turnover,
improved menu management and reduced labor costs.
<Mobile Menu
Bring your menus to life. Enhance the customer experience and make a lasting
impression with our fully customizable digital menus.
Mobile Ordering
Ordering on the go. Allow your customers to order directly from their mobile
devices, tablet and the web. Works seamless with Aptito mPOS.
J
Stand Alone Kiosk
Speed of Ordering. Faster table turnover during peak hours, fewer mistakes &
reduced strain on your staff during busy peak hours.
5Menu Popularity
Know what sells. View menu items, filtered by categories and ranked by volume
sold to gain quick insights that you can use to improve your menu performance.
∞High-Speed Ordering
Tableside Ordering. Orders placed tableside by customers directly speed up the
process and improve overall efficiency. Aptito's system provides portability to your
staff while performing all the same functions as a traditional POS system, and more!
O
Current Integrations
Integration ready for over
500,000 restaurants
www.netelement.com 26CONFIDENTIAL
Global Online Payments Solution
Centralized Global Payments Acceptance
More payment options. Simpler integrations. Stronger security. Global proficiency. Our next-generation online payment gateway solution allows
access to the safest and most reliable online shopping experience while increasing revenue, reducing cost and minimizing risk for merchants.
JOne-Stop-Shop Solutions
Global Payments Platform. Unified back-office; fraud management and settlement,
e-commerce and mobile in-app SDK available for single integration.
True Global Commerce
Bringing together the best payment solutions. Over 100 payment methods in 50
countries available for true global commerce. Accept traditional and alternative
payment options.
w
Secure
Powerful & Secure. Set customized risk preferences to control which transactions
are automatically approved or declined with powerful fraud mitigation tools.
iHosted Checkout
Add payment acceptance to the website. Hosted, customizable checkout pages
that securely collect sensitive billing information. Integrate with a broad range of
shopping carts.
=
Recurring Billing
Support recurring, subscription and installment payments. Consolidate one-time
and recurring payment processing on a single platform.
9
www.netelement.com 27CONFIDENTIAL
Third-Party e-Commerce Integrations
Built for multi-vendor environments. Connect. Process. Innovate.
The world's best commerce portfolios are never limited to just one vendor. Most enterprise customers have unique requirements when it comes to
integrating software and systems. Rarely does the “one size fits all” approach yield the results required to build and grow a customer-obsessed business.
A great e-commerce ecosystem should never be limited to just one vendor. That’s why we make it easy to connect PayOnline to a wide range of third-
party commercial and open source software.
+
Enable Sales in your Apps
PayOnline SDK will simplify your approach to mobile
payments. Your consumers can seamlessly and securely make
their purchases right from your website or a mobile app.
8
Implement with Ease
PayOnline SDK is engineered to connect your apps and web to
the new payment solution in the fastest and easiest way
possible. With just a few lines of code, you are on your way.
7
Payment Software Developer Kit (SDK)
Our Payment SDK helps developers integrate to the
PayOnline platform by building in the required technical
specifications and compliance elements, thereby reducing
coding time and effort, while giving you the tools to innovate
new solutions. Our SDK libraries for instant integration are
available on the following technologies: .NET, PHP, Windows
Universal App, Node.JS and iOS.
www.netelement.com 28CONFIDENTIAL
Payments in the Offline World
Powerful Point-of-Sale Terminal
Feature packed point-of-sale terminal. With 192 MB of internal memory, and transaction speeds as fast as 2 seconds the solutions are among the top
in its class. Driven by the open architecture of its Linux OS and embedded SQL, our point-of-sale terminal delivers the added value and revenue
generating differentiation including the wide variety of Value Added Systems and Managed Services that increase merchant offering and retention.
)
Near Field Communication
NFC is currently built into all of our
terminals. Weather its Apple Pay,
contactless cards or Android-based
NFC payments our devices accept all
contactless payment types.
+
Rewards & Loyalty
Offer multiple retention programs
ranging from the simple 'punch card'
to the sophisticated 'spending based'
programs - as well as pre-paid/gift
cards.
c
Call-Me Button
Merchants don't have to call and
wait for customer service or try and
determine the right number to call...
Press F4 from the terminal and fast,
efficient, well trained help is on the
way.
Powerful POS
The V Plus series adds contactless
and NFC readers to enable tap and
go, EMV cards and NFC to mobile
devices. Dual communication
delivers redundancy.
Value-Added Services
Add a service to POS terminals on
the fly, notify merchants of a new
program, provide cash advance
balance and top ups, API interfaces
to third parties software.
>
8
9
Security
V series terminals are equipped
with PCI PED, EMV L1, L2, PTS and
TQM security, providing merchants
with extra layers of security at the
point of sale.
www.netelement.com 29CONFIDENTIAL
Business Analytics
Information, Analytics & Reporting
Make smarter decisions with business analytics. Our Information, Analytics and Reporting solutions empower merchants to utilize payment data and
analytics to manage and grow their business. The UP Insight Solution uses transactional data, online reputation management and social media to help
identify sales trends and seize opportunities for growth.
?
Merchant Reporting
Information at your fingertips.
From merchant statements and
alerts to online portal and
dashboard, we offer comprehensive
reporting solutions for merchants of
all sizes.
@
Alerts
Information is power, we bring a
proactive, convenience-oriented
approach to notifying our merchants
of time-sensitive reconciliation and
dispute events.
A
Chargeback Management
Chargeback system offers full
cycle management, from retrievals
to arbitration, all from a single
interface, thus enabling faster
resolution at all stages in the dispute
process
Transactional Data
Real-time insights. Measure your
credit and debit card revenue,
transactions, and average purchase
size over time.
Online Reputation
See what others see. Monitor your
online reputation, ratings, and
reviews on top sites where your
customers comment on your
business.
B
%
C
Social Media
Stay in touch with your clients.
Track your Facebook and Twitter
activity, identify your newest fans,
and see who is engaging with your
social media pages.
;
Q&A
Questions & Answers
Net Element provides global solutions for mobile payments, online payments and value-added transactional services
Net Element, Inc.
3363 NE 163rd Street, Suite 705
North Miami Beach, FL 33160
' +1 305-507-8808
D +1 786-272-0696
info@netelement.com
www.netelement.com

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NETE-01-2016-BASIC copy

  • 1. Powering Global Commerce Management Presentation powering global commerce
  • 2. www.netelement.com 2CONFIDENTIAL This presentation is for discussion purposes only. All prices and rates referenced herein are indicative and subject to market conditions. The material is based upon information that we consider reliable, but we do not represent that it is accurate or complete, and it should not be relied upon as such. The material available in this presentation may contain forward-looking statements, which are subject to risks, uncertainties and assumptions. In some cases, you can identify these statements by forward-looking words such as “may”, “might”, “will”, “should”, “expect”, “plan”, “anticipate”, “believe”, “estimate”, “predict”, “optimistic”, “potential”, “future” or “continue”, the negative of these terms and other comparable terminology. Such forward-looking statements are based on current plans, estimates and expectations and are made pursuant to the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on known and unknown risks, assumptions, uncertainties and other factors. The Company’s actual results, performance and achievements may differ materially from any future results, performance, or achievements expressed or implied by such forward-looking statements. We do not assume responsibility for the accuracy or completeness of any forward-looking statement and you should not rely on forward-looking statements as predictions of future events. We are under no duty to update any of these forward-looking statements to conform them to actual results or revised expectations. This presentation contains certain non-GAAP financial measures determined by methods other than in accordance with generally accepted accounting principles. Such non-GAAP financial measures include: general and administrative expense before non-cash compensation expense. Management uses these non-GAAP financial measures to assess the performance of Net Element’s core business. Net Element believes that these non-GAAP financial measures provide meaningful additional information about Net Element to assist investors in evaluating Net Element’s operating results. These non- GAAP financial measures should not be considered as a substitute for operating results determined in accordance with GAAP and may not be comparable to other similarly titled measures of other companies. Net Element | Disclaimer Forward-looking statements. Use of Non-GAAP financial measures
  • 4. www.netelement.com 4CONFIDENTIAL Net Element | Overview Emerging as a leader in mobile payments and transactional services $1.8B total bankcard volume processed for 2015 161M total transactions processed for 2015 90M mobile transactions processed in CIS for 2015 14MM+ total active customers in Russia 11MM+ online payments acceptance customers in Russia 3MM+ active mobile payment users in Russia 71M total bankcard transactions processed for 2015 ₽24.5B Bankcard volume Russia $1B Bankcard volume U.S. 3M+ Mobile subscribers CIS 19.5M Bankcard transactions Russia 90M Mobile transactions CIS 51.5M Bankcard transactions U.S. " |
  • 5. www.netelement.com 5CONFIDENTIAL Who is Net Element? Our Mission and Vision • Emerging leader in mobile payments, transactional and value-added services • Growth drivers: mobile commerce and value-added transactional services (“VAS”) • Key differentiators: Our scalable operational infrastructure, commerce expertise, scalable mobile payments platform, world- class cloud infrastructure and emerging market presence • Mission: We drive customer growth through our in-depth knowledge of transactional services and value-added service offerings which separate us from the competition • Vision: We set the standard for mobile payments, online transaction acceptance, Person-to-Person (“P2P”) transactions and value-added service offerings with focus on creation of unified global transaction acceptance ecosystem • Continued investment in our core technology and new product offerings • Allocate resources and expertise to grow in commerce and payments segments • Strategic acquisitions which complement our core strategy • Focus on continued improvement and operation excellence • Market is large and moving to where we have strength • Global customer expansion and strong growth in payment acceptance • Ride the wave of the growing mobile payments market: Deloitte predicted 1,000% growth in mobile payments in 2015 Who is Net Element? We Have a Focused Strategy Our Mission and Vision Our Opportunity is Significant Net Element | Overview Emerging as a leader in mobile payments and transactional services
  • 6. www.netelement.com 6CONFIDENTIAL Net Element | Overview Proven Management Team Oleg Firer CEO and Director • Award-winning entrepreneur • Financial services executive • Co-Founder, Unified Payments • Seasoned legal executive • Member of the Massachusetts Bar Association • CFO of NETE since 2008 • Certified PublicAccountant with over 25 yrs. experience • Seasoned software developer • Expert at creating and implementing technology • Over 20 years of experience in the financial services industry • MBA, BS, Banking and Finance • 15+ years experience in payments industry • Co-founder, Unified Payments Steven Wolberg Chief Legal Officer Jonathan New Chief Financial Officer Andrey Krotov Chief Technology Officer Dmitrijus Apockinas Chief Operating Officer Vlad Sadovskiy President, Merchant Services Shawn Brown VP, Risk and Underwriting • Experienced risk manager and underwriting expert • Previously with Payvision, Cynergy Data and Federated • Track record in emerging markets • Experience in e-wallets, acquiring and money redemption • Financial services executive • Previously CFO of Groupon, Russia, Svyaznoi, Rocket Bank • Top-ranked, financial services executive. Founder of the Top 10 mobile payments company Konstantin Zaripov CEO, Net Element Russia Irina Bukhanova CFO, Net Element Russia Mikhail Shabanov CEO, TOT Money • More than 15 years experience in the IT segment. • MBA and Master of Engineering Marat Abasaliev CEO, PayOnline • 25 years payments executive • Introduced first of its kind payments technologies to UAE Suresh Menon CEO, Net Element GCC and India
  • 7. www.netelement.com 7CONFIDENTIAL Net Element | Overview Impressive and Experience Board of Directors The Board of Directors of Net Element (the "Company") sets high standards for the Company's employees, officers and directors. Implicit in this philosophy is the importance of sound corporate governance. It is the duty of the Board of Directors to serve as a prudent fiduciary for shareholders and to oversee the management of the Company's business. To fulfill its responsibilities and to discharge its duty, the Board of Directors follows the procedures and standards that are set forth in these guidelines. Kenges Rakishev Chairman • Noted global leader designated by Forbes as one of the 50 most influential people in Kazakhstan • Chairman of the Board of SAT & Company (KASE: SATC), KazCom Bank and BTA Bank David Kelley Director • Over 30 years of experience in investment banking, private equity and tax law • Currently partner and/or director in several private equity funds and consulting firms Drew Freeman Director • Accomplished industry veteran with more than 30 years of electronic payments experience • Currently president of a payments consulting firm William Healy Director • Accomplished industry veteran with more than 24 years of payments industry experience • Spent 13 years at CIT Group (NYSE: CIT) as President of CIT’s Micro-ticket Leasing Division James Caan Director • Accomplished actor and director for over 40 years • Known for his role in “Middle Men”, a film about payment processing industry and Sonny Corleone in “Godfather” Audit Committee$ Nominating and Governance$ Compensation Committee$ Audit Committee$ Audit Committee$ Nominating and Governance$ Compensation Committee$ Audit Committee$ Nominating and Governance$ Compensation Committee$ C C C * Additional director: Oleg Firer, company’s CEO is described on a previous slide
  • 8. www.netelement.com 8CONFIDENTIAL Value-Added Technology Proprietary Technology Drives Competitive Advantage Proprietary technologies have increased efficiency, created scale and driven differentiation for Net Element Technology Team Manages Key Software and Services Sales Central Mobile Platform Aptito Payment Browser Payments Platform § Sales Central – Provides real-time, comprehensive reporting on merchants and sales partners. Workflow system automatically moves new merchants through operational departments § Payments Platform – Omni-channel transactional platform and mobile payments billing system makes payment solutions possible across multiple channels and markets § Mobile Platform – Proprietary direct carrier billing platform provides monetization tools to Mobile Network Operators by introducing WAP-click, internet click and SMS payments § Aptito – Next-generation, patent-pending payments platform, which creates an online consumer experience into offline commerce environments § Payment Browser – Our unique, Internet browser-based software platform allows rapid integration of secure, payment processing services into existing web application
  • 9. www.netelement.com 9CONFIDENTIAL Sales & Distribution Strong sales and distribution across multiple channels 01 NICHE VERTICALS • Niche Industry Expertise: - Hospitality; Healthcare; Petroleum; Education; Emerging markets • Portfolio of affinity partners, national associations and regional PTAs • Penetration through value-added products and integrations • Distribution: value-added resellers, agents, integrators, niche sales organizations, affinity partners 02 04 03CUSTOM SOLUTIONS • White label solutions for PSPs and solution providers includes: - Full e-commerce solution with customizable payments gateway • P2P Payment module for payment systems and e-wallet solutions • Distribution: integrators, aggregators, value-added resellers, payment systems, solution providers DIRECT SALES • Sales Managers recruit and train Field Sales reps to sell in their home markets • Compensation is heavily weighted toward long-term performance • Company’s exclusive products are sold through direct sales force, example: Aptito • Distribution: entrepreneurs, merchant level salespeople, value- added resellers INDIRECT SALES • International footprint • Exclusive programs • Innovative compensation plans • Online and on-the-go merchant boarding process • Comprehensive boot camp training • Distribution: independent level sales agents, independent sales organizations, value-added resellers
  • 10. www.netelement.com 10CONFIDENTIAL Focus on Big Data Overall Benefits of Big Data Improve customer service and experience Increase access to relevant information and services Personalize services Move to ‘pull’ relationship Customer benefits Business benefits Improvements in: • Customer targeting • Customer experience • Word of mouth connections • Cross-/up-sell abilities • Frequency of contact with existing/potential customers Reduction in: • Cost of sale • Customer service costs Improvements in: • Customer loyalty • Transparency • Employee/Customer interaction • Marketing effectiveness Improvements in: • R&D capabilities • Innovation • Data sharing • Connectivity with other organizations Increase revenue Improve brand reputation % Stimulate innovation & 6 Reduce costs [ Merchant and Cardholder Database, yields a strong pool of leads. Contains millions of unique merchant and cardholder records, organized / filtered by geography, merchant category and expected risk / profitability profile. Integration with CRM system enables multi-brand strategy.
  • 11. www.netelement.com 11CONFIDENTIAL • Less mature than the U.S. market in traditional payments acceptance • More advanced than the U.S. market in alternative payments and mobile payment acceptance • Few independent payment processors have successfullyentered CIS • Net Element has already achieved leadership positionsin the market Underserved, Highly Attractive Market Attractive Merchant Portfolio Dynamics Lead to Higher Profitability Strong, Growing Footprint • Higher margin per merchant • More profitable mobile and alternative payments product offerings - Premium SMS, WAP-click,in-app purchases, mobile wallets, P2P transfers • Significantlylower attrition • Payments-as-a-service offering without the need to switch acquiring bank relationships • Enormous initial successand continued growth opportunity • The Company is focused on allocatingadditional attention to the region • Expanding its Aptito mPOS offering to the region (Q1 2016) Focus on a Growing Market Growing CIS business provides foothold in attractive market Large, relatively untapped market has become a significant focus on Net Element’s strategy, resulting in a triple digit percentage growth year over year and an achievement of a leadership positions in the region
  • 12. www.netelement.com 12CONFIDENTIAL Growth Drivers | Focus on 3 areas Combination of All Devices and Technologies for Multi-channel payment acceptance Mobile Payments Direct Carrier Billing Point of Sale Solutions Payment Acceptance Value-Added Transactional Services GROUP 11 million+ online payment acceptance customers 3 million+ recurring mobile payments users 90 million mobile transactions processed in 2015 71 million bankcard transactions processed in 2015 § Mobile Payments - Carrier integrated solutions - Premium SMS - In-app purchases - WAP/Internet click payments § Point of Sale Solutions - Cloud-based mPOS solution - iOS-based self-service kiosk - Digital menu § Payment Acceptance - Proprietary platform - Retail POS acceptance - Card not present acceptance - Mobile payment acceptance - Multiple payment methods - PCI DSS Level 1, SSL 3.1 Security 161 million transactions processed in 2015 TRINITY PLATFORM
  • 13. www.netelement.com 13CONFIDENTIAL Growth Drivers | One-Stop Solution Bringing Together the Best Payment Solutions 11 million+ online payment acceptance customers 3 million+ recurring mobile payments users 90 million mobile transactions processed in 2015 § Complete Solution Combines e-commerce, retail POS, comprehensive back-office tools, mPOS, credit scoring and customer interaction in one powerful technology § Integration APIs and connectors allow integration and customization. Our tools allow for easy integration and our SDK toolkit for building native apps for our omni- channel platform § Enabling Global Commerce Our payment infrastructure and services are globally oriented, but adapted to each country’s unique requirements OMNI-Channel Processing w O ' S ( ) " * E + , - c Merchant Merchant Account Payment Gateway Risk Compliance . Consumer Account Card Issuing " Consumer / 0 1 100+ PAYMENT SOLUTIONS 2WITH 2 1 Integration APIs 2 1 Back Office 2 1 Settlement 2 1 Dedicated Team 71 million bankcard transactions processed in 2015 161 million transactions processed in 2015
  • 14. www.netelement.com 14CONFIDENTIAL Growth Drivers | New Territories International Development on High Potential Markets U.S. Canada United Kingdom Russia Czech Republic Asia- Pacific GCC* Kazakhstan European Union Kyrgyzstan Tajikistan , , , , , , , , , ,, North America Market Strategy • Expanding distribution • New products and services • Focus on value-added offerings • Technology leverage • Geographic expansion Emerging Market Strategy • Emerging markets • Expanding distribution • JV/Acquisitions • New products and services • Market penetration • Operating leverage
  • 15. www.netelement.com 15CONFIDENTIAL Growth Dynamics | United States United States Merchant Strategy United States 51.2 million bankcard transaction in 2015 (45% year-over-year growth in transactions) • Over 10,000 SME merchants • Processed over $1 billion transactions in 2015 • Avg. annual revenue $1,800 per merchant • Average upfront Cost Per Acquisition $228 • Increased revenue per merchant for value added services $240 per annum Features: Apple Pay; Android Pay; NFC enabled; Mobile card readers; Secure & reliable; 24/7 service Value-add services: shopping cart; rewards and loyalty programs; back office tools; inventory management; credit scoring; analytical dashboard Partners include top brands
  • 16. www.netelement.com 16CONFIDENTIAL Growth Dynamics | Commonwealth of Independent States (CIS) Mobile Payments Strategy Russian Federation and CIS 90 million mobile transaction in 2015 (106% year-over-year growth in transactions) • Over 3 million recurring mobile payment users • Over 100 content providers use our services • Ranked as #1 SMS content provider in Russia • Average subscription annual billings ~$12 per user • Mobile payment users increased by 300% year-over-year Features: Premium SMS; Direct operator billing; WAP automated phone; Web billing; in-app billing Value-add services: content management gateway; SMS gateway; API integration; short code number procurement; analytical dashboard Partners include top brands
  • 17. www.netelement.com 17CONFIDENTIAL Growth Dynamics | Emerging Markets Online Payments Strategy Emerging Markets 19.5 million online transaction in 2015 (36% year-over-year growth in transactions) • Over 11 million online payment users • Over 3,000 merchants in CIS, EU and Asia • Ranked as #1 IPSP in Russia with 30% market share • According to Forbes, 20% of leading online merchants in Russia are clients of PayOnline • Approximately 40% of revenue is in EUR€ / US$ Features: E-commerce gateway; E-wallet; Mobile in-app payments SDK; PCI DSS level 1 security; P2P transfers Value-add services: shopping cart; GDS’ merchant plug-in; fraud monitoring; back office tools; credit scoring; BIN and IP scrubbing; analytical tools Partners include top brands
  • 18. www.netelement.com 18CONFIDENTIAL Our Clients | Center of Our Success Growing Portfolio of International Clients According to Forbes, 20% of leading e-Commerce merchants in Russia use Net Element’s PayOnline platform to accept payment transactions in Russia, Europe and Asia.
  • 19. 3 Our suite of products & services makes us stand above the rest Products & Services
  • 20. www.netelement.com 20CONFIDENTIAL Success is in Our Hands Competitive Advantages 3 Y 4 5 %Focus on Technology Focus on Payments-as-a-Service (“PaaS”) model enables Net Element to continuously develop innovative technologies and look for opportunities to incubate or acquire innovative and disruptive technologies. 3 Innovative Solutions All-in-one, payment solution that supports a wide range of applications through a singe robust platform, allowing global on-boarding and support for multiple payment methods. YDisruptive Product Offerings Disruptive products offering is an innovation that helps create a new market and value for merchants and the payments eco system, and eventually disrupts an existing market. 4 Aggressive Sales Strategy Through proven aggressive sales strategy we are able to put maximum money to work to achieve quick results through aggressive and innovative sales incentives. 5Eye on Emerging Markets The spread of mobile technology in emerging markets is a driving catalysts behind payments. Net Element is strategically positioned to take advantage of this global trend. % Focus on Technology Focus on payment-as-a-service model enables us to continuously develop innovative technologies and look for opportunities to incubate or acquire innovative technologies. Powering Global Commerce. Now that everyone owns a smartphone, technology’s advances will be imperceptible. Net Element is positioned to take advantage of the changing retail commerce, growing electronic commerce and emerging mobile commerce by introducing innovative and disruptive technologies that will change the world of global commerce.
  • 21. www.netelement.com 21CONFIDENTIAL Payments from Start to Finish Robust payments-as-a-service (“PaaS”) offering Net Element Platform reduces the payment integration time for merchants and SaaS providers to just a few minutes with its PayOnline service. Easy, easier, easiest: PayOnline simplifies complex payment integration when using APIs and makes the laborious task of adapting payment processes to a thing of a past. 6 In-App Purchases Payment forms and ready-made checkout processes and screens can be flexibly built upon our framework, which ensures secure transaction processing. % Administration Our Payment Platform addresses the challenge with a fully automated solution that handles everything from administration to configuration. | Business Analytics Analytics tools put a wealth of data at your fingertips. Smooth, seamless visibility across all types of commerce. Complete Solution Combines e-commerce, offline POS, comprehensive back office tools, mPOS, credit scoring and customer interaction all in one powerful PaaS technology. Integration APIs and connectors allow integration and customization. Our tools allow for easy integration and our SDK toolkit for building native apps for Net Element platform. 7 8 w Enabling Global Commerce Our payment infrastructure and services are globally oriented, but adapted to each country's unique requirements. Cloud Platform for everyday commercePLATFORM PayOnline (Integration Service) Bills Applications iOS Android Credit EMV POS mPOS Debit ContactlessPin Pad Online IVR Offers Loyalty SMS Offline Peripherals Analytics AR INPUT >> /// Http Status returned: {0}.ToFormat(res /// </exception> public Tresponse GetResponse ( string requestUrl Func <Stream, Tresponse> response Action<WebRequest> Request.ContentType = MediaTypeNames.Text OUTPUT NFC Devices / APIs Copy & Paste Code 3
  • 22. www.netelement.com 22CONFIDENTIAL Mobile Payments Quick, Secure Payments. Anytime. Anywhere. The Future is Mobile. Smart phones are widely expected to have a significant impact on the electronic payment industry because they fill an immediate and strong need to move everyday transactions from cumbersome cash to cards and other forms of electronic payments. OMobile POS Mobile Point-of-Sale (mPOS) has become a major component of many merchants’ retail strategies, driving innovation in mobile payment methods and mobile payment security. Mobile Card Readers Mobile card readers offer the highest level of security, reliability and performance. Our readers are compatible with more mobile devices than any other reader on the market. " Reliable All-in-one digital solution. Cloud-based solution that is accessible from anywhere at anytime. All applications are linked for seamless and effective way of doing business. 9Secure Simplifying security. End-to-end encryption of cardholder data upon swipe. Tamper resistant hardware ensuring reader integrity. %24/7 Service Great Service, great support. Our operation is the right size for your operation. Unlimited access to a robust reporting and over the phone support. 4
  • 23. www.netelement.com 23CONFIDENTIAL Mobile Commerce Charge for Services by SMS, WAP, Phone or Web Join Mobile Revolution. We offer targeted billing solutions via P-SMS, Direct Operator Billing, WAP automated phone, and online via credit card. All in one place. Leverage our Direct Operator connections to multiple countries. Target millions of mobile and web users around the world with TOT Money global mobile billing solutions. : Mobile Billing m-Commerce. We provide online billing and precise mobile billing solutions for use in m-commerce. Credit card, SMS Payments, WAP Billing, and other mobile payment options. Mobile Messaging We make SMS messaging easy. Use our ready-made solutions or your own applications for quizzes, SMS Bulk messaging and more. Messaging powered by our unique platform. ; Mobile Campaigns Mobile marketing. Our mobile campaign tools allow for the delivery of scalable mobile solutions. Deliver your campaigns with Mobile Marketing.. 9Secure Simplifying security. End-to-end encryption of cardholder data upon swipe. Tamper resistant hardware ensuring reader integrity. %24/7 Service Great Service, great support. Our operation is the right size for your operation. Unlimited access to a robust reporting and over the phone support. Y
  • 24. www.netelement.com 24CONFIDENTIAL All-in-One Digital POS Solution Improve the Overall “Customer Experience” for Your Guests and Save Money on Labor and Costs at the Same Time Restaurant POS System for the Digital Age. Aptito is a next generation cloud based iPad POS system for restaurants, bars, Snack bars and catering: It’s accessible from anywhere at anytime! Easy to use point-of-sale system makes things easier by providing everything you need to help streamline the management and operations of your business. sVisual POS System Ingredient of the future. Aptito’s Apple iPad-based POS solution includes everything that your business needs to streamline its management and operations. Mobile Ordering Ordering on the go. Allow your customers to order directly from their mobile devices, tablet and the web. Works seamless with Aptito mPOS. J Digital Menus Bring your menus to life. Digital menus are deployed at the POS and available for download on personal tablets to provide a self-help solution that drives sales. 5Menu Popularity Know what sells. View menu items, filtered by categories and ranked by volume sold to gain quick insights that you can use to improve your menu performance. ∞High-Speed Ordering Tableside Ordering. Orders placed tableside by customers directly speed up the process and improve overall efficiency. Aptito's system provides portability to your staff while performing all the same functions as a traditional POS system, and more! <
  • 25. www.netelement.com 25CONFIDENTIAL Tabletop iPad Menu & Kiosk Solution Transformation of Point of Sale to Point of Interaction Simplicity and Easy of Use. Restroactive’s easy to use mobile menus and kiosks allow you to redefine your restaurant without changing the way you do business. Now you can seamlessly add on to you existing legacy POS system and increase your bottom line with more sales, faster table turnover, improved menu management and reduced labor costs. <Mobile Menu Bring your menus to life. Enhance the customer experience and make a lasting impression with our fully customizable digital menus. Mobile Ordering Ordering on the go. Allow your customers to order directly from their mobile devices, tablet and the web. Works seamless with Aptito mPOS. J Stand Alone Kiosk Speed of Ordering. Faster table turnover during peak hours, fewer mistakes & reduced strain on your staff during busy peak hours. 5Menu Popularity Know what sells. View menu items, filtered by categories and ranked by volume sold to gain quick insights that you can use to improve your menu performance. ∞High-Speed Ordering Tableside Ordering. Orders placed tableside by customers directly speed up the process and improve overall efficiency. Aptito's system provides portability to your staff while performing all the same functions as a traditional POS system, and more! O Current Integrations Integration ready for over 500,000 restaurants
  • 26. www.netelement.com 26CONFIDENTIAL Global Online Payments Solution Centralized Global Payments Acceptance More payment options. Simpler integrations. Stronger security. Global proficiency. Our next-generation online payment gateway solution allows access to the safest and most reliable online shopping experience while increasing revenue, reducing cost and minimizing risk for merchants. JOne-Stop-Shop Solutions Global Payments Platform. Unified back-office; fraud management and settlement, e-commerce and mobile in-app SDK available for single integration. True Global Commerce Bringing together the best payment solutions. Over 100 payment methods in 50 countries available for true global commerce. Accept traditional and alternative payment options. w Secure Powerful & Secure. Set customized risk preferences to control which transactions are automatically approved or declined with powerful fraud mitigation tools. iHosted Checkout Add payment acceptance to the website. Hosted, customizable checkout pages that securely collect sensitive billing information. Integrate with a broad range of shopping carts. = Recurring Billing Support recurring, subscription and installment payments. Consolidate one-time and recurring payment processing on a single platform. 9
  • 27. www.netelement.com 27CONFIDENTIAL Third-Party e-Commerce Integrations Built for multi-vendor environments. Connect. Process. Innovate. The world's best commerce portfolios are never limited to just one vendor. Most enterprise customers have unique requirements when it comes to integrating software and systems. Rarely does the “one size fits all” approach yield the results required to build and grow a customer-obsessed business. A great e-commerce ecosystem should never be limited to just one vendor. That’s why we make it easy to connect PayOnline to a wide range of third- party commercial and open source software. + Enable Sales in your Apps PayOnline SDK will simplify your approach to mobile payments. Your consumers can seamlessly and securely make their purchases right from your website or a mobile app. 8 Implement with Ease PayOnline SDK is engineered to connect your apps and web to the new payment solution in the fastest and easiest way possible. With just a few lines of code, you are on your way. 7 Payment Software Developer Kit (SDK) Our Payment SDK helps developers integrate to the PayOnline platform by building in the required technical specifications and compliance elements, thereby reducing coding time and effort, while giving you the tools to innovate new solutions. Our SDK libraries for instant integration are available on the following technologies: .NET, PHP, Windows Universal App, Node.JS and iOS.
  • 28. www.netelement.com 28CONFIDENTIAL Payments in the Offline World Powerful Point-of-Sale Terminal Feature packed point-of-sale terminal. With 192 MB of internal memory, and transaction speeds as fast as 2 seconds the solutions are among the top in its class. Driven by the open architecture of its Linux OS and embedded SQL, our point-of-sale terminal delivers the added value and revenue generating differentiation including the wide variety of Value Added Systems and Managed Services that increase merchant offering and retention. ) Near Field Communication NFC is currently built into all of our terminals. Weather its Apple Pay, contactless cards or Android-based NFC payments our devices accept all contactless payment types. + Rewards & Loyalty Offer multiple retention programs ranging from the simple 'punch card' to the sophisticated 'spending based' programs - as well as pre-paid/gift cards. c Call-Me Button Merchants don't have to call and wait for customer service or try and determine the right number to call... Press F4 from the terminal and fast, efficient, well trained help is on the way. Powerful POS The V Plus series adds contactless and NFC readers to enable tap and go, EMV cards and NFC to mobile devices. Dual communication delivers redundancy. Value-Added Services Add a service to POS terminals on the fly, notify merchants of a new program, provide cash advance balance and top ups, API interfaces to third parties software. > 8 9 Security V series terminals are equipped with PCI PED, EMV L1, L2, PTS and TQM security, providing merchants with extra layers of security at the point of sale.
  • 29. www.netelement.com 29CONFIDENTIAL Business Analytics Information, Analytics & Reporting Make smarter decisions with business analytics. Our Information, Analytics and Reporting solutions empower merchants to utilize payment data and analytics to manage and grow their business. The UP Insight Solution uses transactional data, online reputation management and social media to help identify sales trends and seize opportunities for growth. ? Merchant Reporting Information at your fingertips. From merchant statements and alerts to online portal and dashboard, we offer comprehensive reporting solutions for merchants of all sizes. @ Alerts Information is power, we bring a proactive, convenience-oriented approach to notifying our merchants of time-sensitive reconciliation and dispute events. A Chargeback Management Chargeback system offers full cycle management, from retrievals to arbitration, all from a single interface, thus enabling faster resolution at all stages in the dispute process Transactional Data Real-time insights. Measure your credit and debit card revenue, transactions, and average purchase size over time. Online Reputation See what others see. Monitor your online reputation, ratings, and reviews on top sites where your customers comment on your business. B % C Social Media Stay in touch with your clients. Track your Facebook and Twitter activity, identify your newest fans, and see who is engaging with your social media pages.
  • 30. ; Q&A Questions & Answers Net Element provides global solutions for mobile payments, online payments and value-added transactional services Net Element, Inc. 3363 NE 163rd Street, Suite 705 North Miami Beach, FL 33160 ' +1 305-507-8808 D +1 786-272-0696 info@netelement.com www.netelement.com