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How Theatres Use Social Media
 

How Theatres Use Social Media

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A look at how Washington, DC area Theatres are using blogs & social media as part of an independent industry audit in September 2010. ...

A look at how Washington, DC area Theatres are using blogs & social media as part of an independent industry audit in September 2010.

http://www.patrickpho.com
http://www.twitter.com/dmbosstone

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    How Theatres Use Social Media How Theatres Use Social Media Presentation Transcript

    • Patrick Pho
      September 14th, 2010
      The DC Theatre Social Media Scene
    • DC Theatre Social Media Audit
      Search & Discovery
      Website
      Blog
      Facebook Page
      Twitter Handle
      YouTube Channel
      Flickr Account
      Washington Area Theatres
      League of Washington Theatres
      W.A.T.C.H. Member Companies
    • The Washington League of Theatres
      47 Total Theatres
      19 with a blog presence
      10 active blogs
      40 with a Facebook Page or Group
      27 with a Twitter Handle
      13 with a YouTube channel
      6 with a Flickr page
    • W.A.T.C.H. Theatres
      33Total Theatres
      3 with a blog presence
      27 with a Facebook Page or Group
      10 with a Twitter Handle
      3 with a YouTube channel
      1 with a Flickr page (Reston Community Players)
    • Still Grasping The Idea of Social Media
      Lack of access/full presence
      Underdeveloped Platforms
      Not adapting/using the platform to full potential
      Lack of conversation/Focus on Press/News
      Failure to build an audience
    • What’s Being Done: Arena Stage
      Stage Banter & New Plays Blog
      Personal Voice
      Polished Design
      Niche Blog
    • What’s Being Done: Forum Theatre
      Open Forum
      Sparsely updated
      Just launched video series
    • What’s Being Done: Theatre J
      Op-Ed Placements in Print
    • What’s Being Done: Blog Platforms as Websites
    • Insights & Ideas
      The Arts Community is still in early phases of adopting social media.
      It is expected that Social Media provides information and transparency
      There is an opportunity to help create awareness and build familiarity around a show.
      Blogs can be used to help gain exposure through exploration of opinions and topics.
      There is a challenge to engage audiences beyond a show level.
      Content needs to be optimized for blogs
    • A More Active Approach
      Blog
      Inform
      Explore
      Facebook
      Promote
      Share
      Engage
      Twitter
      Befriend
      Reveal
      Report
      YouTube & Flickr
      Archive