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SEO lecture basic understandings by Geoffrey Davies - TRAVIX
 

SEO lecture basic understandings by Geoffrey Davies - TRAVIX

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Basics and understanding of SEO for OTA's travel industry

Basics and understanding of SEO for OTA's travel industry

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    SEO lecture basic understandings by Geoffrey Davies - TRAVIX SEO lecture basic understandings by Geoffrey Davies - TRAVIX Presentation Transcript

    • TODAYIMPORTANCE OF SEOSEO ALGORITHM COMPONENTSON PAGE SEOOFF PAGE SEOLINK BUILDING TACTICSKPI’S
    • Importance of SEOPosition and click through rate2
    • Importance of SEO3GOOD SEO REDUCES COST OF SEMGOOD SEO EXPANDS YOUR REACHGOOD SEO IS GOOD FOR BRANDING
    • Page Rank4
    • Domain Authority/ Trust5
    • Page Rank6
    • Page Rank7
    • Page Rank8
    • On Page SEO9ON-PAGE OPTIMISATION (ON-PAGE SEO) IS WHAT CAN BE DONEON THE PAGES OF A WEBSITE TO MAXIMIZE ITS PERFORMANCEIN THE SEARCH ENGINES FOR TARGET KEYWORDS RELATED TOTHE ON-PAGE CONTENT.ON-PAGE OPTIMIZATION STANDS FOR ALL OF THE TECHNIQUESAND METHODS USED ON YOUR WEBSITE THAT IS HOSTED ON ASERVER.
    • On page SEOON PAGE SEO ELEMENTSContentURL structure & domain nameCreate Title tagsMeta tagsALT tagsHeader(H1,H2) tagsInternal LinkingRelevant keywords near your inbound linkKeyword densitySite mapsUsability10
    • On page SEO11CONTENT IS KINGGoogle evaluates quality ofcontent for SEOGood SEO content is based onkeywordsKeyword research essential
    • On page SEOContent12
    • On page SEOContent13
    • On page SEOContent14
    • On page SEOSearch Friendly URL’s15Single domainShallow folder structurewith relevant wordsKeywords in page name,separated by hyphenwww.nationalgeographic.com/animals/african-elephants
    • On page SEOSearch Friendly URL’s16
    • On page SEOSearch Un-Friendly URL’s17UnnecessarySubdomain Dynamic URLs don’t perform as well asstatic and engines recommend againstmore than two parametersNo keywords in the URL stringXyz3.nationalgeographic.com/a/?q=31z&mg=vv7z&sd=8
    • On page SEOTitle Tags18
    • On page SEOMETA tags19
    • On page SEOImage Alt attribution20
    • On page SEO21Anchor Text @Internal linking
    • Off Page SEO22OFF-PAGE OPTIMIZATION (OFF-PAGE SEO) IS WHAT CAN BEDONE OFF THE PAGES OF A WEBSITE TO MAXIMIZE ITSPERFORMANCE IN SEARCH ENGINES FOR TARGET KEYWORDSRELATED TO THE ON-PAGE CONTENT AND KEYWORDS IN OFF-PAGE DIRECT-LINKS
    • Off page SEOOFF PAGE SEO ELEMENTSSearch engine submission.Link exchangeLink buyingSocial Bookmarking submission.Article submission.Press release submission.Blog creation & Posting .Forums & comment posting.23
    • Link popularity24LINK POPULARITY REFERS TO THE NUMBER OF LINKSPOINTING TO YOUR SITE FROM OTHER SITES ON THEWEBBUILDING LINKS IS ONE OF THE MOST IMPORTANTFACTORS IN GETTING TOP POSITIONS IN SEARCHENGINESNOT THE QUANTITY OF LINKS BUT THE QUALITY OFTHOSE LINKS IS IMPORTANT
    • How does SEO work?Crawling and indexing25Without links, theengines might neverfind this page
    • #1 - Manual Link Submissions/Requests
    • #2 - Competitive Link Research/Acquisition
    • #3 - Links via Embedded Content
    • #4 - Linkbait & Viral Campaigns
    • #5 - Partnerships, Exchanges & Trades
    • #6 - Paid Links
    • 32
    • KPI’SSERPVISITSCONVERSIONS
    • KPI’sSERP Search Engine Ranking Positions34