TODAYIMPORTANCE OF SEOSEO ALGORITHM COMPONENTSON PAGE SEOOFF PAGE SEOLINK BUILDING TACTICSKPI’S
Importance of SEOPosition and click through rate2
Importance of SEO3GOOD SEO REDUCES COST OF SEMGOOD SEO EXPANDS YOUR REACHGOOD SEO IS GOOD FOR BRANDING
Page Rank4
Domain Authority/ Trust5
Page Rank6
Page Rank7
Page Rank8
On Page SEO9ON-PAGE OPTIMISATION (ON-PAGE SEO) IS WHAT CAN BE DONEON THE PAGES OF A WEBSITE TO MAXIMIZE ITS PERFORMANCEIN ...
On page SEOON PAGE SEO ELEMENTSContentURL structure & domain nameCreate Title tagsMeta tagsALT tagsHeader(H1,H2) tagsInter...
On page SEO11CONTENT IS KINGGoogle evaluates quality ofcontent for SEOGood SEO content is based onkeywordsKeyword research...
On page SEOContent12
On page SEOContent13
On page SEOContent14
On page SEOSearch Friendly URL’s15Single domainShallow folder structurewith relevant wordsKeywords in page name,separated ...
On page SEOSearch Friendly URL’s16
On page SEOSearch Un-Friendly URL’s17UnnecessarySubdomain Dynamic URLs don’t perform as well asstatic and engines recommen...
On page SEOTitle Tags18
On page SEOMETA tags19
On page SEOImage Alt attribution20
On page SEO21Anchor Text @Internal linking
Off Page SEO22OFF-PAGE OPTIMIZATION (OFF-PAGE SEO) IS WHAT CAN BEDONE OFF THE PAGES OF A WEBSITE TO MAXIMIZE ITSPERFORMANC...
Off page SEOOFF PAGE SEO ELEMENTSSearch engine submission.Link exchangeLink buyingSocial Bookmarking submission.Article su...
Link popularity24LINK POPULARITY REFERS TO THE NUMBER OF LINKSPOINTING TO YOUR SITE FROM OTHER SITES ON THEWEBBUILDING LIN...
How does SEO work?Crawling and indexing25Without links, theengines might neverfind this page
#1 - Manual Link Submissions/Requests
#2 - Competitive Link Research/Acquisition
#3 - Links via Embedded Content
#4 - Linkbait & Viral Campaigns
#5 - Partnerships, Exchanges & Trades
#6 - Paid Links
32
KPI’SSERPVISITSCONVERSIONS
KPI’sSERP Search Engine Ranking Positions34
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SEO lecture basic understandings by Geoffrey Davies - TRAVIX

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Basics and understanding of SEO for OTA's travel industry

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SEO lecture basic understandings by Geoffrey Davies - TRAVIX

  1. 1. TODAYIMPORTANCE OF SEOSEO ALGORITHM COMPONENTSON PAGE SEOOFF PAGE SEOLINK BUILDING TACTICSKPI’S
  2. 2. Importance of SEOPosition and click through rate2
  3. 3. Importance of SEO3GOOD SEO REDUCES COST OF SEMGOOD SEO EXPANDS YOUR REACHGOOD SEO IS GOOD FOR BRANDING
  4. 4. Page Rank4
  5. 5. Domain Authority/ Trust5
  6. 6. Page Rank6
  7. 7. Page Rank7
  8. 8. Page Rank8
  9. 9. On Page SEO9ON-PAGE OPTIMISATION (ON-PAGE SEO) IS WHAT CAN BE DONEON THE PAGES OF A WEBSITE TO MAXIMIZE ITS PERFORMANCEIN THE SEARCH ENGINES FOR TARGET KEYWORDS RELATED TOTHE ON-PAGE CONTENT.ON-PAGE OPTIMIZATION STANDS FOR ALL OF THE TECHNIQUESAND METHODS USED ON YOUR WEBSITE THAT IS HOSTED ON ASERVER.
  10. 10. On page SEOON PAGE SEO ELEMENTSContentURL structure & domain nameCreate Title tagsMeta tagsALT tagsHeader(H1,H2) tagsInternal LinkingRelevant keywords near your inbound linkKeyword densitySite mapsUsability10
  11. 11. On page SEO11CONTENT IS KINGGoogle evaluates quality ofcontent for SEOGood SEO content is based onkeywordsKeyword research essential
  12. 12. On page SEOContent12
  13. 13. On page SEOContent13
  14. 14. On page SEOContent14
  15. 15. On page SEOSearch Friendly URL’s15Single domainShallow folder structurewith relevant wordsKeywords in page name,separated by hyphenwww.nationalgeographic.com/animals/african-elephants
  16. 16. On page SEOSearch Friendly URL’s16
  17. 17. On page SEOSearch Un-Friendly URL’s17UnnecessarySubdomain Dynamic URLs don’t perform as well asstatic and engines recommend againstmore than two parametersNo keywords in the URL stringXyz3.nationalgeographic.com/a/?q=31z&mg=vv7z&sd=8
  18. 18. On page SEOTitle Tags18
  19. 19. On page SEOMETA tags19
  20. 20. On page SEOImage Alt attribution20
  21. 21. On page SEO21Anchor Text @Internal linking
  22. 22. Off Page SEO22OFF-PAGE OPTIMIZATION (OFF-PAGE SEO) IS WHAT CAN BEDONE OFF THE PAGES OF A WEBSITE TO MAXIMIZE ITSPERFORMANCE IN SEARCH ENGINES FOR TARGET KEYWORDSRELATED TO THE ON-PAGE CONTENT AND KEYWORDS IN OFF-PAGE DIRECT-LINKS
  23. 23. Off page SEOOFF PAGE SEO ELEMENTSSearch engine submission.Link exchangeLink buyingSocial Bookmarking submission.Article submission.Press release submission.Blog creation & Posting .Forums & comment posting.23
  24. 24. Link popularity24LINK POPULARITY REFERS TO THE NUMBER OF LINKSPOINTING TO YOUR SITE FROM OTHER SITES ON THEWEBBUILDING LINKS IS ONE OF THE MOST IMPORTANTFACTORS IN GETTING TOP POSITIONS IN SEARCHENGINESNOT THE QUANTITY OF LINKS BUT THE QUALITY OFTHOSE LINKS IS IMPORTANT
  25. 25. How does SEO work?Crawling and indexing25Without links, theengines might neverfind this page
  26. 26. #1 - Manual Link Submissions/Requests
  27. 27. #2 - Competitive Link Research/Acquisition
  28. 28. #3 - Links via Embedded Content
  29. 29. #4 - Linkbait & Viral Campaigns
  30. 30. #5 - Partnerships, Exchanges & Trades
  31. 31. #6 - Paid Links
  32. 32. 32
  33. 33. KPI’SSERPVISITSCONVERSIONS
  34. 34. KPI’sSERP Search Engine Ranking Positions34
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