internet marketing communication travel industry

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internet marketing communication travel industry, the use of new media is essential for new communication strategies. How successful implement this strategy and the do's and dont's of social media

internet marketing communication travel industry, the use of new media is essential for new communication strategies. How successful implement this strategy and the do's and dont's of social media

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  • 1. Online Marketing Communication, a practical approach
    ThailandReisgids.nl
    Online marketing communication - ThailandReisgids.nl - case study
  • 2. Objective of thispresentation
    “To show how online marketing communication in practice works for TRG….or not”
    Online marketing communication - ThailandReisgids.nl - case study
  • 3. Topics
    Introduction ThailandReisgids
    Our Unique Sellingcommunicationtools
    Let themfindyouorfindthem…
    Campaignsuccess starts with the purpose
    Examples of ourcampaigns
    Socialnetworking – hype ornecessity?
    Future…?
    Online marketing communication - ThailandReisgids.nl - case study
  • 4. Introduction ThailandReisgids - start
    Euro Leisure – Tourism management & consultancy company
    Thailand Tourism Master Plan (1999)
    TAT – NL website (2000)
    100% information provider
    Largest Thailand information portal Benelux
    Online marketing communication - ThailandReisgids.nl - case study
  • 5. Introduction TRG - now
    Repositioning:
    From information site to travel seller.
    Now: Thailand travel specialist.
    Selling tailor made tours, tickets, hotels, maps
    Online marketing communication - ThailandReisgids.nl - case study
  • 6. USC’s(uniquesellingcommunicationtools)
    Thailand information
    Large database for newsletter
    Interaction through online forms and review forms
    Thailand map (offline)
    Cross selling possibilities
    Online marketing communication - ThailandReisgids.nl - case study
  • 7. Let themfindyouorfindthem…
    Search Engine Optimization (SEO)
    Search Engine Advertizing (SEA)
    Online marketing communication - ThailandReisgids.nl - case study
  • 8. Online campaigns & success
    Definepurpose of campaign
    Online success is notjust “Online”
    Incentives
    Evaluation/ measure
    Online marketing communication - ThailandReisgids.nl - case study
  • 9. Online Campaignsuccess starts withpurpose
    Generate traffic to website
    Get content
    Create awareness for new product or existing product
    Generate conversion & sales
    Fill database for mailings
    Positioning/ branding
    Online marketing communication - ThailandReisgids.nl - case study
  • 10. Campaign 1: Generatetraffic
    Online marketing communication - ThailandReisgids.nl - case study
  • 11. Campaign 2: Content
    Online marketing communication - ThailandReisgids.nl - case study
  • 12. Campaign 3: awareness
    Fortune cookies
    Online marketing communication - ThailandReisgids.nl - case study
  • 13. Campaign 4: conversion & sales
    Online marketing communication - ThailandReisgids.nl - case study
  • 14. Campaign 5: database
    Example Viral Marketing:
    Jump meenaar Thailand
    Online marketing communication - ThailandReisgids.nl - case study
  • 15. Campaign 6: Positioning/ awareness
    Austrian Airlines campaign
    Online marketing communication - ThailandReisgids.nl - case study
  • 16. Online success is notonly “online”…
    Create synergy between offline and online (multichannel)
    Make use of free publicity (surveys)
    Online marketing communication - ThailandReisgids.nl - case study
  • 17. Socialnetworking…hype ornecessity?
    Could be a usable tool but:
    -What would you like to achieve?
    -How much time are you planning to spend on it?
    -Is the site a hype or well established network?
    -Right target groups for you?
    Twitter
    Online marketing communication - ThailandReisgids.nl - case study
  • 18. The future…?
    G
    Google
    Microsoft
    Online marketing communication - ThailandReisgids.nl - case study
  • 19. Thankyou! Geoffrey Davies
    Online marketing communication - ThailandReisgids.nl - case study