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internet marketing communication travel industry

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internet marketing communication travel industry, the use of new media is essential for new communication strategies. How successful implement this strategy and the do's and dont's of social media

internet marketing communication travel industry, the use of new media is essential for new communication strategies. How successful implement this strategy and the do's and dont's of social media

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    internet marketing communication travel industry internet marketing communication travel industry Presentation Transcript

    • Online Marketing Communication, a practical approach
      ThailandReisgids.nl
      Online marketing communication - ThailandReisgids.nl - case study
    • Objective of thispresentation
      “To show how online marketing communication in practice works for TRG….or not”
      Online marketing communication - ThailandReisgids.nl - case study
    • Topics
      Introduction ThailandReisgids
      Our Unique Sellingcommunicationtools
      Let themfindyouorfindthem…
      Campaignsuccess starts with the purpose
      Examples of ourcampaigns
      Socialnetworking – hype ornecessity?
      Future…?
      Online marketing communication - ThailandReisgids.nl - case study
    • Introduction ThailandReisgids - start
      Euro Leisure – Tourism management & consultancy company
      Thailand Tourism Master Plan (1999)
      TAT – NL website (2000)
      100% information provider
      Largest Thailand information portal Benelux
      Online marketing communication - ThailandReisgids.nl - case study
    • Introduction TRG - now
      Repositioning:
      From information site to travel seller.
      Now: Thailand travel specialist.
      Selling tailor made tours, tickets, hotels, maps
      Online marketing communication - ThailandReisgids.nl - case study
    • USC’s(uniquesellingcommunicationtools)
      Thailand information
      Large database for newsletter
      Interaction through online forms and review forms
      Thailand map (offline)
      Cross selling possibilities
      Online marketing communication - ThailandReisgids.nl - case study
    • Let themfindyouorfindthem…
      Search Engine Optimization (SEO)
      Search Engine Advertizing (SEA)
      Online marketing communication - ThailandReisgids.nl - case study
    • Online campaigns & success
      Definepurpose of campaign
      Online success is notjust “Online”
      Incentives
      Evaluation/ measure
      Online marketing communication - ThailandReisgids.nl - case study
    • Online Campaignsuccess starts withpurpose
      Generate traffic to website
      Get content
      Create awareness for new product or existing product
      Generate conversion & sales
      Fill database for mailings
      Positioning/ branding
      Online marketing communication - ThailandReisgids.nl - case study
    • Campaign 1: Generatetraffic
      Online marketing communication - ThailandReisgids.nl - case study
    • Campaign 2: Content
      Online marketing communication - ThailandReisgids.nl - case study
    • Campaign 3: awareness
      Fortune cookies
      Online marketing communication - ThailandReisgids.nl - case study
    • Campaign 4: conversion & sales
      Online marketing communication - ThailandReisgids.nl - case study
    • Campaign 5: database
      Example Viral Marketing:
      Jump meenaar Thailand
      Online marketing communication - ThailandReisgids.nl - case study
    • Campaign 6: Positioning/ awareness
      Austrian Airlines campaign
      Online marketing communication - ThailandReisgids.nl - case study
    • Online success is notonly “online”…
      Create synergy between offline and online (multichannel)
      Make use of free publicity (surveys)
      Online marketing communication - ThailandReisgids.nl - case study
    • Socialnetworking…hype ornecessity?
      Could be a usable tool but:
      -What would you like to achieve?
      -How much time are you planning to spend on it?
      -Is the site a hype or well established network?
      -Right target groups for you?
      Twitter
      Online marketing communication - ThailandReisgids.nl - case study
    • The future…?
      G
      Google
      Microsoft
      Online marketing communication - ThailandReisgids.nl - case study
    • Thankyou! Geoffrey Davies
      Online marketing communication - ThailandReisgids.nl - case study