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internet marketing communication travel industry
internet marketing communication travel industry
internet marketing communication travel industry
internet marketing communication travel industry
internet marketing communication travel industry
internet marketing communication travel industry
internet marketing communication travel industry
internet marketing communication travel industry
internet marketing communication travel industry
internet marketing communication travel industry
internet marketing communication travel industry
internet marketing communication travel industry
internet marketing communication travel industry
internet marketing communication travel industry
internet marketing communication travel industry
internet marketing communication travel industry
internet marketing communication travel industry
internet marketing communication travel industry
internet marketing communication travel industry
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internet marketing communication travel industry

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internet marketing communication travel industry, the use of new media is essential for new communication strategies. How successful implement this strategy and the do's and dont's of social media

internet marketing communication travel industry, the use of new media is essential for new communication strategies. How successful implement this strategy and the do's and dont's of social media

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  • 1. Online Marketing Communication, a practical approach<br />ThailandReisgids.nl<br />Online marketing communication - ThailandReisgids.nl - case study<br />
  • 2. Objective of thispresentation<br />“To show how online marketing communication in practice works for TRG….or not” <br />Online marketing communication - ThailandReisgids.nl - case study<br />
  • 3. Topics<br />Introduction ThailandReisgids<br />Our Unique Sellingcommunicationtools<br /> Let themfindyouorfindthem…<br />Campaignsuccess starts with the purpose<br />Examples of ourcampaigns<br />Socialnetworking – hype ornecessity?<br />Future…?<br />Online marketing communication - ThailandReisgids.nl - case study<br />
  • 4. Introduction ThailandReisgids - start<br />Euro Leisure – Tourism management & consultancy company<br />Thailand Tourism Master Plan (1999)<br /> TAT – NL website (2000)<br /> 100% information provider<br /> Largest Thailand information portal Benelux<br />Online marketing communication - ThailandReisgids.nl - case study<br />
  • 5. Introduction TRG - now<br />Repositioning: <br />From information site to travel seller.<br />Now: Thailand travel specialist.<br />Selling tailor made tours, tickets, hotels, maps <br />Online marketing communication - ThailandReisgids.nl - case study<br />
  • 6. USC’s(uniquesellingcommunicationtools)<br /> Thailand information<br /> Large database for newsletter<br /> Interaction through online forms and review forms<br /> Thailand map (offline)<br /> Cross selling possibilities<br />Online marketing communication - ThailandReisgids.nl - case study<br />
  • 7. Let themfindyouorfindthem…<br />Search Engine Optimization (SEO)<br />Search Engine Advertizing (SEA)<br />Online marketing communication - ThailandReisgids.nl - case study<br />
  • 8. Online campaigns & success<br />Definepurpose of campaign<br />Online success is notjust “Online”<br />Incentives<br />Evaluation/ measure<br />Online marketing communication - ThailandReisgids.nl - case study<br />
  • 9. Online Campaignsuccess starts withpurpose<br /> Generate traffic to website<br /> Get content<br /> Create awareness for new product or existing product<br /> Generate conversion & sales<br /> Fill database for mailings <br /> Positioning/ branding<br />Online marketing communication - ThailandReisgids.nl - case study<br />
  • 10. Campaign 1: Generatetraffic<br />Online marketing communication - ThailandReisgids.nl - case study<br />
  • 11. Campaign 2: Content<br />Online marketing communication - ThailandReisgids.nl - case study<br />
  • 12. Campaign 3: awareness<br />Fortune cookies<br />Online marketing communication - ThailandReisgids.nl - case study<br />
  • 13. Campaign 4: conversion & sales<br />Online marketing communication - ThailandReisgids.nl - case study<br />
  • 14. Campaign 5: database<br /> Example Viral Marketing: <br />Jump meenaar Thailand<br />Online marketing communication - ThailandReisgids.nl - case study<br />
  • 15. Campaign 6: Positioning/ awareness<br />Austrian Airlines campaign<br />Online marketing communication - ThailandReisgids.nl - case study<br />
  • 16. Online success is notonly “online”…<br />Create synergy between offline and online (multichannel)<br />Make use of free publicity (surveys)<br />Online marketing communication - ThailandReisgids.nl - case study<br />
  • 17. Socialnetworking…hype ornecessity?<br />Could be a usable tool but:<br />-What would you like to achieve?<br />-How much time are you planning to spend on it?<br />-Is the site a hype or well established network?<br />-Right target groups for you?<br />Twitter<br />Online marketing communication - ThailandReisgids.nl - case study<br />
  • 18. The future…?<br />G<br />Google<br />Microsoft<br />Online marketing communication - ThailandReisgids.nl - case study<br />
  • 19. Thankyou! Geoffrey Davies<br />Online marketing communication - ThailandReisgids.nl - case study<br />

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