Changing chances travel industry due to internet
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Changing chances travel industry due to internet

on

  • 1,483 views

Changing supply chances in travel industry requires different strategy due to internet. Case study ThailandReisgids.nl, an online Thailand portal

Changing supply chances in travel industry requires different strategy due to internet. Case study ThailandReisgids.nl, an online Thailand portal

Statistics

Views

Total Views
1,483
Views on SlideShare
1,385
Embed Views
98

Actions

Likes
0
Downloads
25
Comments
0

5 Embeds 98

http://www.siggyvolgt.nl 83
http://www.slideshare.net 6
http://www.linkedin.com 6
https://www.linkedin.com 2
http://www.google.nl 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Changing chances travel industry due to internet Presentation Transcript

  • 1. ChangingChains… Chances!
    ThailandReisgids.nl – A Case study
    Changing Chains...Chances! - ThailandReisgids.nl - case study
  • 2. Objective of thispresentation
    Explain: “How the internet contributed to the TRG jump-off as newcomer in a ‘few player dominated’ industry”
    Explain: “What are the key factors 2 success for TRG?”
    Changing Chains...Chances! - ThailandReisgids.nl - case study
  • 3. Topics
    Introduction
    Onceupon a time…and there was internet!
    Power shifts
    How TRG gotinvolved
    Frominformation provider to packageseller
    Internet Marketing
    The future
    Key factors 2 success
    Changing Chains...Chances! - ThailandReisgids.nl - case study
  • 4. Onceupon a time…
    Changing Chains...Chances! - ThailandReisgids.nl - case study
  • 5. Onceupon a time…power
    Distribution power: Travel agents
    The major connection with the crowd
    Product power: (Large) outbound Tour Operators
    High allotment and price demands
    Product driven market, limited access
    Changing Chains...Chances! - ThailandReisgids.nl - case study
  • 6. And there was the internet!
    Shift offline to online purchases
    Travel Agents tried to protect themselves
    - Agreements with Tour Operators
    Tour Operators losing market share to .com
    Off line distribution expensive
    Tour Operators go online
    Changing Chains...Chances! - ThailandReisgids.nl - case study
  • 7. And there was the internet!
    Internet first used as information source, later for purchases
    Internet brought products to the people
    Suppliers (hotels, airlines etc.) go direct
    Easy access to the market
    Entry of new players
    Changing Chains...Chances! - ThailandReisgids.nl - case study
  • 8. Shift of Power
    Distribution Power: the internet
    Product Power: power 2 the people!
    Changing Chains...Chances! - ThailandReisgids.nl - case study
  • 9. How TRG gotinvolved
    Thailand Tourism Masterplan
    TAT – NL website
    100% information provider
    Suppliers in Thailand on site
    Largest Thailand information portal Benelux
    How? Internet Marketing!!
    SEO, SEA, viral marketing, database building
    Changing Chains...Chances! - ThailandReisgids.nl - case study
  • 10. Howdid we do it?
    Example Viral Marketing:
    Jump meenaar Thailand
    Changing Chains...Chances! - ThailandReisgids.nl - case study
  • 11. Problem…
    How can you earn money?
    Sponsors, advertisement, affiliate marketing
    Result: not sufficient
    - Market too small
    - Try not to be our own competitor
    Changing Chains...Chances! - ThailandReisgids.nl - case study
  • 12. Solution?
    Hotels & Carrental
    Special booking engine
    Changing Chains...Chances! - ThailandReisgids.nl - case study
  • 13. Solution?
    Package Tours!!
    Result of Demand driven market
    We did not want to become Tour Operator
    Local network present
    Changing Chains...Chances! - ThailandReisgids.nl - case study
  • 14. Problemswithpackage tours…
    Not sufficient knowledge about Tour Operating
    How does this work? Administration? Juridical? Operations?
    Low man capacity so processes should be automated
    People ask for flights. 
    Changing Chains...Chances! - ThailandReisgids.nl - case study
  • 15. Airline tickets
    Strategy: gain market share
    Amadeus CRS
    Still time consuming
    Changing Chains...Chances! - ThailandReisgids.nl - case study
  • 16. What’snext?
    Change positioning: from information provider to holiday seller
    More internet Marketing (SEO, Social media etc.)
    New media Marketing (mobile phones)
    Research, Trail & Error
    Changing Chains...Chances! - ThailandReisgids.nl - case study
  • 17. Key factors 2 suc6
    Detailed Information provider, therefore large number of visitors on the site
    Successful Internet Marketing
    Our network in Thailand
    Being innovative and constantly launch actions
    Do not be afraid to start something new or be afraid for the big guys; the internet provides chances for new innovative specialists
    Internet marketing innovations (new media)
    Changing Chains...Chances! - ThailandReisgids.nl - case study
  • 18. The future…
    Augmented reality...
    Augmented reality 2
    Changing Chains...Chances! - ThailandReisgids.nl - case study