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Changing chances travel industry due to internet
 

Changing chances travel industry due to internet

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Changing supply chances in travel industry requires different strategy due to internet. Case study ThailandReisgids.nl, an online Thailand portal

Changing supply chances in travel industry requires different strategy due to internet. Case study ThailandReisgids.nl, an online Thailand portal

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    Changing chances travel industry due to internet Changing chances travel industry due to internet Presentation Transcript

    • ChangingChains… Chances!
      ThailandReisgids.nl – A Case study
      Changing Chains...Chances! - ThailandReisgids.nl - case study
    • Objective of thispresentation
      Explain: “How the internet contributed to the TRG jump-off as newcomer in a ‘few player dominated’ industry”
      Explain: “What are the key factors 2 success for TRG?”
      Changing Chains...Chances! - ThailandReisgids.nl - case study
    • Topics
      Introduction
      Onceupon a time…and there was internet!
      Power shifts
      How TRG gotinvolved
      Frominformation provider to packageseller
      Internet Marketing
      The future
      Key factors 2 success
      Changing Chains...Chances! - ThailandReisgids.nl - case study
    • Onceupon a time…
      Changing Chains...Chances! - ThailandReisgids.nl - case study
    • Onceupon a time…power
      Distribution power: Travel agents
      The major connection with the crowd
      Product power: (Large) outbound Tour Operators
      High allotment and price demands
      Product driven market, limited access
      Changing Chains...Chances! - ThailandReisgids.nl - case study
    • And there was the internet!
      Shift offline to online purchases
      Travel Agents tried to protect themselves
      - Agreements with Tour Operators
      Tour Operators losing market share to .com
      Off line distribution expensive
      Tour Operators go online
      Changing Chains...Chances! - ThailandReisgids.nl - case study
    • And there was the internet!
      Internet first used as information source, later for purchases
      Internet brought products to the people
      Suppliers (hotels, airlines etc.) go direct
      Easy access to the market
      Entry of new players
      Changing Chains...Chances! - ThailandReisgids.nl - case study
    • Shift of Power
      Distribution Power: the internet
      Product Power: power 2 the people!
      Changing Chains...Chances! - ThailandReisgids.nl - case study
    • How TRG gotinvolved
      Thailand Tourism Masterplan
      TAT – NL website
      100% information provider
      Suppliers in Thailand on site
      Largest Thailand information portal Benelux
      How? Internet Marketing!!
      SEO, SEA, viral marketing, database building
      Changing Chains...Chances! - ThailandReisgids.nl - case study
    • Howdid we do it?
      Example Viral Marketing:
      Jump meenaar Thailand
      Changing Chains...Chances! - ThailandReisgids.nl - case study
    • Problem…
      How can you earn money?
      Sponsors, advertisement, affiliate marketing
      Result: not sufficient
      - Market too small
      - Try not to be our own competitor
      Changing Chains...Chances! - ThailandReisgids.nl - case study
    • Solution?
      Hotels & Carrental
      Special booking engine
      Changing Chains...Chances! - ThailandReisgids.nl - case study
    • Solution?
      Package Tours!!
      Result of Demand driven market
      We did not want to become Tour Operator
      Local network present
      Changing Chains...Chances! - ThailandReisgids.nl - case study
    • Problemswithpackage tours…
      Not sufficient knowledge about Tour Operating
      How does this work? Administration? Juridical? Operations?
      Low man capacity so processes should be automated
      People ask for flights. 
      Changing Chains...Chances! - ThailandReisgids.nl - case study
    • Airline tickets
      Strategy: gain market share
      Amadeus CRS
      Still time consuming
      Changing Chains...Chances! - ThailandReisgids.nl - case study
    • What’snext?
      Change positioning: from information provider to holiday seller
      More internet Marketing (SEO, Social media etc.)
      New media Marketing (mobile phones)
      Research, Trail & Error
      Changing Chains...Chances! - ThailandReisgids.nl - case study
    • Key factors 2 suc6
      Detailed Information provider, therefore large number of visitors on the site
      Successful Internet Marketing
      Our network in Thailand
      Being innovative and constantly launch actions
      Do not be afraid to start something new or be afraid for the big guys; the internet provides chances for new innovative specialists
      Internet marketing innovations (new media)
      Changing Chains...Chances! - ThailandReisgids.nl - case study
    • The future…
      Augmented reality...
      Augmented reality 2
      Changing Chains...Chances! - ThailandReisgids.nl - case study