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Operating In<br /><ul><li>North America
Latin America
Middle East
Europe
Africa
Asia/Pacific</li></li></ul><li>Our Credo: Johnson & Johnson<br /> not-so-secret to success!<br />
“We Believe our responsibility <br />is to the doctors, nurses, and patients… our employees… to the<br />Communities in wh...
2010 ‘Green’ Goals<br />Above all, is caring for the world.<br />- Carbon Dioxide Reduction<br />- Waste Reduction<br />- ...
HIGH QUALITY<br />Low Prices<br />
NEW<br />
INNOVATIVE<br />
DISSOLVABLE?!<br />
Johnson & Johnson Strengths<br />-  124 Years of Research<br /><ul><li>175 Countries Worldwide
 Diverse Cultures and Households </li></li></ul><li>Johnson & Johnson <br />Weaknesses<br />- Competitors Offer Cheaper   ...
Johnson & Johnson<br />Threats<br />Cheap, Generic Pharmaceuticals!<br />
OBJECTIVES<br />-  Gain at least 20% of the Optical Market by 2013<br /><ul><li>See a 10% sales increase for the Acuvue Br...
THE PRODUCT<br />Name: Acuvue Revive<br />Dissolves after 18 hours of wear<br />
Giving time back <br />
Naphazoline Hydrochloride= Redness relief!<br />Makes an appearance after the contact lens<br />Gets broken down by a time...
Corneal Eye Infection<br />
Colored & Bifocal <br />Options!<br />
RELEASE<br />JANUARY<br />2011!<br />
TARGET MARKET<br />- Males who wear, or need to wear, a form of vision correction<br />- Between the ages of 10 and 25<br ...
Promotional objectives<br /><ul><li> To Generate Desire for our product </li></ul>    by informing our consumers<br /><ul>...
Playing on stereotypes
Advertising in Male-Oriented publications</li></li></ul><li>
Radio Advertisements<br />Female Voice<br />Male Voice<br />
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BUS105 J&J

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Transcript of "BUS105 J&J"

  1. 1.
  2. 2.
  3. 3. Operating In<br /><ul><li>North America
  4. 4. Latin America
  5. 5. Middle East
  6. 6. Europe
  7. 7. Africa
  8. 8. Asia/Pacific</li></li></ul><li>Our Credo: Johnson & Johnson<br /> not-so-secret to success!<br />
  9. 9. “We Believe our responsibility <br />is to the doctors, nurses, and patients… our employees… to the<br />Communities in which we live and work … to our stockholders”<br />“We must be <br />Good Citizens-<br />Support good works<br />And charities”<br />“Customers’ orders must<br />Be serviced promptly<br />And accurately.”<br />
  10. 10. 2010 ‘Green’ Goals<br />Above all, is caring for the world.<br />- Carbon Dioxide Reduction<br />- Waste Reduction<br />- Water Use Reduction<br />“Johnson and Johnson will always maintain in good order the <br />property we are privileged to use, protecting the <br />environment and natural resources.” <br />-Our Credo<br />
  11. 11. HIGH QUALITY<br />Low Prices<br />
  12. 12. NEW<br />
  13. 13. INNOVATIVE<br />
  14. 14.
  15. 15. DISSOLVABLE?!<br />
  16. 16. Johnson & Johnson Strengths<br />- 124 Years of Research<br /><ul><li>175 Countries Worldwide
  17. 17. Diverse Cultures and Households </li></li></ul><li>Johnson & Johnson <br />Weaknesses<br />- Competitors Offer Cheaper Generic Brands<br /><ul><li>Childrens Tylenol Recalls</li></li></ul><li>Johnson & Johnson <br />Opportunities<br />-Market that is unheard of<br />-Global Expansion<br />
  18. 18. Johnson & Johnson<br />Threats<br />Cheap, Generic Pharmaceuticals!<br />
  19. 19.
  20. 20. OBJECTIVES<br />- Gain at least 20% of the Optical Market by 2013<br /><ul><li>See a 10% sales increase for the Acuvue Brand </li></ul> within the first year of release<br />
  21. 21. THE PRODUCT<br />Name: Acuvue Revive<br />Dissolves after 18 hours of wear<br />
  22. 22. Giving time back <br />
  23. 23. Naphazoline Hydrochloride= Redness relief!<br />Makes an appearance after the contact lens<br />Gets broken down by a time-released protein<br />
  24. 24.
  25. 25.
  26. 26.
  27. 27. Corneal Eye Infection<br />
  28. 28. Colored & Bifocal <br />Options!<br />
  29. 29. RELEASE<br />JANUARY<br />2011!<br />
  30. 30. TARGET MARKET<br />- Males who wear, or need to wear, a form of vision correction<br />- Between the ages of 10 and 25<br />A Blend of Product Related and Demographic Segmentation<br />
  31. 31. Promotional objectives<br /><ul><li> To Generate Desire for our product </li></ul> by informing our consumers<br /><ul><li> To encourage more Males to wear contacts
  32. 32. Playing on stereotypes
  33. 33. Advertising in Male-Oriented publications</li></li></ul><li>
  34. 34. Radio Advertisements<br />Female Voice<br />Male Voice<br />
  35. 35.
  36. 36. Available at<br />Any optometrists’ office!<br />
  37. 37. Pricing <br />Profitability Objective<br />Competitive Strategy<br />$32.99 / Box<br />
  38. 38. THANK YOU!<br />We Hope you Enjoy<br />This Last Video<br />
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