Our Credo: Johnson & Johnson not-so-secret to success!
“We Believe our responsibility is to the doctors, nurses, and patients… our employees… to the Communities in which we live and work … to our stockholders” “We must be Good Citizens- Support good works And charities” “Customers’ orders must Be serviced promptly And accurately.”
2010 ‘Green’ Goals Above all, is caring for the world. - Carbon Dioxide Reduction - Waste Reduction - Water Use Reduction “Johnson and Johnson will always maintain in good order the property we are privileged to use, protecting the environment and natural resources.” -Our Credo
HIGH QUALITY Low Prices
Johnson & Johnson Strengths - 124 Years of Research
175 Countries Worldwide
Diverse Cultures and Households
Johnson & Johnson Weaknesses - Competitors Offer Cheaper Generic Brands
Childrens Tylenol Recalls
Johnson & Johnson Opportunities -Market that is unheard of -Global Expansion
Johnson & Johnson Threats Cheap, Generic Pharmaceuticals!
OBJECTIVES - Gain at least 20% of the Optical Market by 2013
See a 10% sales increase for the Acuvue Brand
within the first year of release
THE PRODUCT Name: Acuvue Revive Dissolves after 18 hours of wear
Giving time back
Naphazoline Hydrochloride= Redness relief! Makes an appearance after the contact lens Gets broken down by a time-released protein
Corneal Eye Infection
Colored & Bifocal Options!
RELEASE JANUARY 2011!
TARGET MARKET - Males who wear, or need to wear, a form of vision correction - Between the ages of 10 and 25 A Blend of Product Related and Demographic Segmentation