Professional Best Practices: Using Social Media to Generate PR
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Professional Best Practices: Using Social Media to Generate PR - Presentation Transcript
- Cleveland Social Media Club Professional Best Practices : Using Social Media to Generate PR Christina Klenotic Dix & Eaton June 24, 2009
- Types of Professional Social Media Applications for PR
- Media/Blogger relations
- Event promotion
- Crisis response
- Customer service
- Thought leadership
- What else?
- Media/Blogger Relations
- Journalist blogs, Twitter accounts provide opportunities for interaction
- Establish yourself as a source
- Read and comment, when appropriate
- Media/Blogger Relations
- Social media releases
- New opportunities to extend visibility
- Digg.com: rate a story
- Facebook: post a link or video
- Twitter: link to a story
- Event Promotion
- Crisis Response
- Customer service
- Thought leadership
- What else?
- Cleveland Social Media Club Professional Best Practices : Using Social Media to Generate PR Christina Klenotic Dix & Eaton June 24, 2009
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