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CAA case study

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CAA case study CAA case study Presentation Transcript

  • Presented by: Markigence Communications Pvt. Ltd. 411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, IndiaBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com
  • Strategy • Word of mouth marketing: Surrogate Branding • Generated constant user engagement with an average interaction per post of more than 70 which includes comments, likes and wall posts • Frequent user comments on wall posts and photos with 34 as an average comment per post • Created a banner on LinkedIN • Lead Generation of 53 flying enthusiasts, achieved without any media buying and only through word of mouth marketing • Successful conversion of 3 such enthusiasts joining CAABrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • Activities onBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • • Surrogate Branding: Adopted a strategy of word of mouth marketing by promotion of All About Flying • Facebook Profile of All About Flying All about Flying • An online community for flying enthusiasts • Platform for interactive discussions about flying and everything related • Engaging forum which includes sharing of videos, images, articles, contests and quizzesBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • Promotion onBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • CAA banner onBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • CAA websiteBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • Other Activities @ Social MediaBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • BlogsBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • BlogsBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • Youtube VideosBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • Photo Bucket ProfileBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • Q&ABrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • ForumsBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • Thank You Divya Chawla #+91-989940774 Markigence Communications Pvt. Ltd.411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, IndiaTel: +91-11-45527530 | biz@markigence.com | www.markigence.com