Presented by:                                                     Markigence Communications Pvt. Ltd.                     ...
Strategy           •     Word of mouth marketing: Surrogate Branding           •     Generated constant user engagement wi...
Activities onBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
•        Surrogate Branding: Adopted a strategy of word of mouth marketing by promotion             of All About Flying   ...
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Promotion onBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
CAA banner onBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
CAA websiteBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Other Activities @ Social MediaBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-cre...
BlogsBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
BlogsBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Youtube VideosBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Photo Bucket ProfileBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Q&ABrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
ForumsBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Thank You                           Divya Chawla                         #+91-989940774               Markigence Communica...
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CAA case study

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CAA case study

  1. 1. Presented by: Markigence Communications Pvt. Ltd. 411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, IndiaBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com
  2. 2. Strategy • Word of mouth marketing: Surrogate Branding • Generated constant user engagement with an average interaction per post of more than 70 which includes comments, likes and wall posts • Frequent user comments on wall posts and photos with 34 as an average comment per post • Created a banner on LinkedIN • Lead Generation of 53 flying enthusiasts, achieved without any media buying and only through word of mouth marketing • Successful conversion of 3 such enthusiasts joining CAABrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  3. 3. Activities onBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  4. 4. • Surrogate Branding: Adopted a strategy of word of mouth marketing by promotion of All About Flying • Facebook Profile of All About Flying All about Flying • An online community for flying enthusiasts • Platform for interactive discussions about flying and everything related • Engaging forum which includes sharing of videos, images, articles, contests and quizzesBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  5. 5. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  6. 6. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  7. 7. Promotion onBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  8. 8. CAA banner onBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  9. 9. CAA websiteBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  10. 10. Other Activities @ Social MediaBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  11. 11. BlogsBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  12. 12. BlogsBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  13. 13. Youtube VideosBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  14. 14. Photo Bucket ProfileBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  15. 15. Q&ABrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  16. 16. ForumsBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  17. 17. Thank You Divya Chawla #+91-989940774 Markigence Communications Pvt. Ltd.411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, IndiaTel: +91-11-45527530 | biz@markigence.com | www.markigence.com

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