Case StudyeCommerce Implementationfor TIM SA Company
TIM SA• TIM SA is the biggest Polish distributor of tech-‐ electro materials. • The company oﬀers ca. 9 000 products on demand. • The company has 25 years of experience on the market. • It employs 300 people in its 30 divisions in Poland. • LogisGcs Center, which ensures smooth delivery ﬂow – directly to the customers, is localized in Siechnice (near Wroclaw). • Central Magazine is fully automated. Special assembly lines are designed to cut and package cables and electric equipment.
New Sales ChannelThe mul(channel character of sale is crucial for us – says Krzysztof Folta, CEO in TIM SA. European eCommerce market in 2011 • Integra=on of the project with the cons(tuted ca. 8% of the total retail-‐ company’s logis=c systems commerce value. The highest levels were noted in Great Britain and Germany (ca. • Crea=ng a self-‐service plaGorm as 9% and 12%). In Poland, it was 3%, in a new sales channel Italy -‐ 1%. So there is a large poten(al and in case it develops, I hope that TIM • Op=miza=on of the new channel could have a no(ceable share in this in order to meet the demands of growth – adds Krzysztof Folta. small companies from B2B sector, as well as the expecta=ons of B2C sector customers
Realization Designing Requirement interac=on Technical analysis and analysis and Measurement analysis of • designing establishing Graphic design Implementa=on Tests and start and op=miza=on business needs • research integra=on • opGmizaGon
Interactive Prototypes • Interac=ve prototypes enable the demonstra=on of how the applica=ons will work. • Designer’s ideas are veriﬁed against expecta=ons of a given client. • Conceptual work on models enables cheap and fast veriﬁca=on of the ideas. • A number of changes during the successive phases of a project gradually diminishes.
User Tests• We conducted tests to see how the poten=al client operated an interac=ve prototype. • Tests were made in the client’s headquarters. • We examined people diﬀering in the level of computer/Internet knowledge, coming from a couple of regions of Poland. • During the tests users were performing tasks based on deﬁned scenarios and using interac=ve prototypes. • Those tests showed us what range of problems and what kind of interac=ons real people had with our site. • One of the scenarios/tasks: 1. Task Task for electric shops and warehouses Imagine that you need 345 m of electric cable for sale. Try to buy it on the page. Task for traﬃc management Imagine that you need 345 m of electric cable to supply a building. Try to buy it on the page.
Calculator OptimizationThe ﬁrst version received AWer ﬁrst Op=miza=ons aWer from the client simpliﬁca=ons usability examina=ons
Microsoft BizTalk Server• The applica=on communicates with the warehouse system thanks to the data bus of BizTalk Server. • It enables an online access to the warehouse stock.
Integration• Elabora=on of project integra=on • Prepared in cooperaGon with IT department, contains the detailed descripGon of mechanisms of the synchronizaGon, security systems and data formats. • Two-‐way data exchange Warehouse stock, product features, orders. • Early start and tests TesGng the mechanism at an early stage of implementaGon allows for capture and removal of all the mistakes in order to make sure that they will not inﬂuence the funcGoning of an applicaGon.
Graphic Design • Graphic design was created based on the delivered visual iden=ﬁca=on and according to the arrangement of the elements of interac=ve prototypes. • One consistent graphic line was developed. • AWer look&feel approval, graphic plans were prepared for the next subpages. • Graphic work took 1 month.
Magento• Magento is one of the most popular eCommerce plaGorms. • Magento has 3 versions: – Magento Community (with open source licence); Magento’s administrator panel – Magento Professional; – Magento Enterprise. • The commercial versions of Magento are characterized by producer guarantee and the compliance with corporate standards of security and data exchange. ElasGc choice of the product features, which is essenGal for the customer
Advantages andDisadvantages of Magento• Conﬁgura=on-‐over-‐conven=ons – highly complicated conﬁguraGon, because of a long XML ﬁle (with a compiler of XML to PHP ﬁle type), lack of cohesive nomenclature • Very elas=c but complicated code – steep learning curve for new developers • „Slow ac=ng” – because of mulGple classes and PHP ﬁles; however, it is possible to opGmize it by well-‐managed hosGng and conﬁguraGon of the server APC, Memcached etc. • Expanded EAV data model and a high degree of the standariza=on of the database – elasGc and easy to manage, but relaGvely slow (views, management on the code level)
Quality of the Implemetation• All changes in the applica=on are under version control (SVN), new versions are created in branches, stable version is always available. • Separate development, test and produc=on Development environments are kept. • Changes are implemented only through a =cket system. Tes=ng • Transac=on and automa=c deployment on produc=on servers is matched with the possibility to remove the changes. Produc=on • Automa=c tests (check-‐ups, hbp, func=onal) are conducted aWer each deployment.
To Provide the Quality• Designing according to the User-‐Centered Design • The internal quality control on each level of the project – checklists and tests • System management of requirements, changes and system applicaGons • All service applica=ons and project establishments are made within the system. • A client has online access to all applica=ons. • We use Redmine task management system.
The Quality of Service• Sa=sfac=on from the coopera=on with our agency: 4.6 / 5 -‐ 2nd place in Poland The survey carried out on all Divante clients by Media&MarkeGng Poland in 2011. • Sa=sfac=on from our customer service: 4.9 / 5 – 3rd place in Poland The survey carried out on all Divante clients by Media&MarkeGng Poland in 2011. • 100% of our clients would recommend us to their friends. The survey carried out on all Divante clients by Divante Company in 2010. • Almost 60% new ques=ons which we receive comes from the references from our previous customers. • 10 /10 points in „punctuality and reliability” category. The survey carried out on all Divante clients by an independent unit in 2009.
The Quality of Work New ideas helping to improve the func>oning of a company. -‐ Puls Biznesu magazine, 2009 Such examples show that our economy is really innova>ve and has a huge poten>al of the human capital. -‐ SebasGan Christow, Ministry of Economy of the Republic of Poland Divante is able to connect product innova>ons with the care for the best quality of its customer service. Thanks to that, Divante carries out projects for clients in Poland and all over the world. -‐ Michał Żyliński, Microsob A great communica>on and openness to new solu>ons, these are certainly the strong sides of the team. -‐ Izabela Dauksza, Coordinator of Project Managers, Gazeta.pl
Technology• Scalability – PromoRing enables ca. 5 mln PV per day, serving 3 mln UU per month • Flexibility -‐ .NET, Django, PHP • We are a partner of Apple and the Microsob Company • We are integrated with many outside systems (improvement systems, warehouse systems, ERP, CRM)
Thank you for your attentionContact hgp://divante.pl E-‐mail: firstname.lastname@example.org Phone: +48 71 34 22 406