Starbucks

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Starbucks

  1. 1. Starbucks “Experience” Project Dita Kovarikova Filipp Mikhaylov Taulant Aliaj Stewart Finney
  2. 2. Likes (32.052.143) Number of people talk about it: 333.386 and number of people that have visited Starbucks already (5.993.543) More than 183.000 fans Twitting every day In May 2009, in an attempt to get Starbucks lovers involved, Starbucks launched an online/offline campaign. now and
  3. 3. Creative, innovative, almost for free!!!
  4. 4. WHAT IS PINTREST?
  5. 5. Link to site where people talk about crafts, foods, or hobbies Social Bookmarking Site Virtual Pinboard Search you personal interest How Pintresting ?
  6. 6. Why Starbucks should use pintrest? 3rd most popular social network tool (FB, Twitter) Daily Pintrest users has grown 145% per day since 2012 Connect with your customers** Way of connecting with people with similar interests and passions Share company culture **
  7. 7. Starbucks Pintrest
  8. 8. More than just coffee
  9. 9. Biggest enemy in the UK New marketing efforts
  10. 10. Great Merchandising Products = more sales and more customers

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