Course: MKT 258 Intro to Advertising
Student: Dita Kovarikova
Lecturer: Sylvia Vondrackova, MBA
Date: 17th April 2013
Table of Content:
Introduction
Body:
 Who is responsible for ads?
 Prohibited Items and Services
 EU
 Impacts
 Exampl...
It is the responsibility of the advertiser to ensure that the
items or services listed for sale in its advertisements are
...
 Regulation of commercial advertising
occurs in several forms, but it is often
controversial. In 1938, the Federal Trade
...
•Concealed weapon
•Tobacco products, cigarettes, illegal drugs,
drug paraphernalia
•Bodies, body parts, bodily fluids
•Fir...
EU policy
 2006 European legislation protects
consumers and traders involved in
commercial, industrial, craft or
professi...
Misleading advertising
 Advertisements which mislead or which
may mislead the people who receive
them are forbidden. The ...
Comparative advertising
 Comparative advertising explicitly or by
implication makes reference to a
competitor or competin...
Impacts
 Deceptive advertising and marketing
practices that raise health and safety
concerns, as well as those that cause...
http://www.youtube.com/watch?feature=player_embedd
ed&v=WzMuax75s3M
http://www.youtube.com/watch?feature=player_embedded&v...
Thank you for your
Bibliography:
 http://eh.net/encyclopedia/article/Nelson.AdBans
 http://bannedcommercials.wordpress.com/http://www.reddi...
Banned advertising
Banned advertising
Banned advertising
Banned advertising
Banned advertising
Banned advertising
Banned advertising
Banned advertising
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Banned advertising

  1. 1. Course: MKT 258 Intro to Advertising Student: Dita Kovarikova Lecturer: Sylvia Vondrackova, MBA Date: 17th April 2013
  2. 2. Table of Content: Introduction Body:  Who is responsible for ads?  Prohibited Items and Services  EU  Impacts  Examples Conclusion Bibliography
  3. 3. It is the responsibility of the advertiser to ensure that the items or services listed for sale in its advertisements are appropriate for sale under the User Agreement and all applicable laws and regulations..
  4. 4.  Regulation of commercial advertising occurs in several forms, but it is often controversial. In 1938, the Federal Trade Commission (FTC) was given the authority to regulate "unfair or deceptive" advertising. Congressional hearings were first held in 1939 on proposals to ban radio advertising of alcohol beverages
  5. 5. •Concealed weapon •Tobacco products, cigarettes, illegal drugs, drug paraphernalia •Bodies, body parts, bodily fluids •Fireworks, explosives, or any hazardous material •Alcohol (including but not limited to any beer, wine or liquor). •Gambling (including but not limited to online gambling; poker; sports books and sports betting; sites that provide tips, odds and handicapping; lottery tickets; sweepstakes; pyramid schemes; grab bags; raffles; slot machines, etc.).
  6. 6. EU policy  2006 European legislation protects consumers and traders involved in commercial, industrial, craft or professional activity against misleading advertising and its unfair consequences.  Other in US: Unfairness and Disclosures Advertising
  7. 7. Misleading advertising  Advertisements which mislead or which may mislead the people who receive them are forbidden. The misleading nature of these advertisements could affect the economic behaviour of consumers and traders, or may be detrimental to a competitor.
  8. 8. Comparative advertising  Comparative advertising explicitly or by implication makes reference to a competitor or competing goods or services.  This type of advertising is only permitted when it is not misleading. It can be a legitimate means of informing consumers of what is in their interests.
  9. 9. Impacts  Deceptive advertising and marketing practices that raise health and safety concerns, as well as those that cause economic injury.
  10. 10. http://www.youtube.com/watch?feature=player_embedd ed&v=WzMuax75s3M http://www.youtube.com/watch?feature=player_embedded&v=bizJWtJ0xXo http://www.youtube.com/watch?v=pE6lktbtH3U Fun, controversial and provocative videos:
  11. 11. Thank you for your
  12. 12. Bibliography:  http://eh.net/encyclopedia/article/Nelson.AdBans  http://bannedcommercials.wordpress.com/http://www.reddit.c om/wiki/prohibitedads  http://www.businessinsider.com/banned-ads-2012-12?op=1  http://www.lawpublish.com/10-major-advertising-law-related- concepts.html  http://www.ftc.gov/bcp/bcpap.shtm  http://europa.eu/legislation_summaries/consumers/consumer _information/l32010_en.htm  http://www.oddee.com/item_96502.aspx
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