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Tom Anthony & Will Critchlow_SearchLove London 2013

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  • 1. DistilledLive: http:/ /dis.tl/1g6lBAp
  • 2. Whiteboard Friday: http:/ /dis.tl/15SEqRB
  • 3. Moz Blog: http:/ /dis.tl/183OTIy
  • 4. A Preview of SearchLove 2016 3 Case Studies from the Future Tom Anthony
  • 5. A Preview of SearchLove 2016 3 Case Studies from the Future Bugger Tom Anthony
  • 6. Old Query Model “london tube stations” query
  • 7. New Query Model “london tube stations” explicit aspect of query iPhone user, on street in London implicit aspect of query
  • 8. TOTAL SIGNAL INFORMATION Query Makeup implicit signal explicit signal TIME
  • 9. TOTAL SIGNAL INFORMATION Query Makeup implicit signal explicit signal TIME
  • 10. TOTAL SIGNAL INFORMATION Query Makeup implicit signal explicit signal TIME
  • 11. TOTAL SIGNAL INFORMATION Query Makeup implicit signal explicit signal TIME
  • 12. TOTAL SIGNAL INFORMATION Query Makeup implicit signal explicit signal TIME
  • 13. Context Search History Language Social Connections Location Time of Day Browser Device
  • 14. CRAWL caffeine INDEX hummingbird 2013 SEARCH 2010
  • 15. Understand: Entity Search Had  a  dream   about  my  boss. Itchy   privates. Clearing  your   history.
  • 16. CRAWL caffeine INDEX hummingbird 2013 SEARCH 2010

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