Time to get comfortable with cohorts.
How to measure customer loyalty: http://www.exacttarget.com/blog/how-to-measure-and-increase-customer-loyalty/
The power of a customer cohort: http://bigdoor.com/blog/2014/02/17/the-power-of-a-customer-cohort/
the biggest brands of tomorrow will have
begun investing in loyalty today.
Marketing Guide to Customer Loyalty
160+ page book on customer loyalty!
WHAT WE COVER:
Types of loyalty
Myths around loyalty
Building a culture around loyalty
Free to download: http://bit.ly/bdloyalty