The Future of Google by Will Critchlow at Future of Digital Marketing
 

The Future of Google by Will Critchlow at Future of Digital Marketing

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    The Future of Google by Will Critchlow at Future of Digital Marketing The Future of Google by Will Critchlow at Future of Digital Marketing Presentation Transcript

    • brought to you by... THE FUTURE OF GOOGLE WILL CRITCHLOW
    • WHAT DO SELF DRIVING CARS...
    • ...ROBOTS...
    • ...AND THE HUMMINGBIRD UPDATE...
    • ...HAVE IN COMMON?
    • THEY’RE ALL GOOGLE PROJECTS (OBVIOUSLY)
    • GOOGLE MAKES ESSENTIALLY NO MONEY FROM THEM
    • THEY NEED ARTIFICIAL INTELLIGENCE
    • VISION: STRONG AI
    • REALITY: WEAK AI
    • WHAT IT MEANS FOR SEARCH
    • IT ALL STARTED WITH PANDA
    • NO-ONE KNOWS HOW IT ALL WORKS ANY MORE
    • HUMMINGBIRD SIGN-POSTS THE FUTURE
    • GOOGLE HAS UNDERSTOOD NOUNS FOR A WHILE
    • HUMMINGBIRD: NATURAL LANGUAGE
    • ACTIONS WHAT DOES IT ALL MEAN
    • FOCUS ON THE REAL METRICS
    • BUILD SCALABLE PLATFORMS
    • New York Times Digital Innovation Report We have a tendency to ... overlook … creating tools, templates and permanent fixes
    • COMPARE & CONTRAST
    • Kevin Delaney Quartz Editor I’d rather have a Snow Fall builder than a Snow Fall
    • RELEASE YOUR INFORMATION
    • THE NEXT 5 YEARS THE FUTURE
    • FOLLOW THE MONEY 90%+ COMES FROM ADS
    • THEY HAVE ALL YOUR MONEY Source: emarketer
    • NOW
    • SOON
    • DID YOU CATCH THE DIFFERENCE?
    • NOW
    • SOON
    • GOOGLE’S FUTURE IS ABOUT: ● Artificial Intelligence ● Mobile
    • IF YOU LIKED THIS...
    • www.distilled.net/resources/
    • Speaker photo goes here WILL CRITCHLOW Founder, Distilled will.critchlow@distilled.net @willcritchlow
    • IMAGE CREDITS ● romanboed ● rdecom ● kenbondy ● Kempelen chess set ● jurvetson ● gzlu