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What is Starbucks missing from its marketing strategy?

by on Sep 30, 2013

  • 61,373 views

Read the full blog post here: ...

Read the full blog post here:
http://www.distilled.net/blog/marketing/how-starbucks-can-enter-the-third-space-online
While Starbucks isn’t a client of ours, we think it’s a fascinating brand. On the surface, Starbucks appears to have all the components required to “future proof” its success: a massive social media following and customer base; a consistent, global coffee experience; and an in depth knowledge of its individual customers through its Starbucks Card program. Yet there are significant ways in which it could improve its online marketing.

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110 of 17 previous next Post a comment

  • alexrascanu Alex Rascanu, Marketing Manager at Powered by Search Good job, Distilled! Thoughtful pitch. 6 months ago
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  • jdubey13 Jessica Dubey, Presentation Design & Consulting Services at Present! Way too long and watch out for the grammatical errors. 6 months ago
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  • davidmccallen55 davidmccallen55 another consultant trying to solve a problem and pitch a solution to a company that clearly knows its space (or whatever jargon you want to attribute to their business) and product far better than you ever will 6 months ago
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  • gsotseng G-so Tseng, Product Marketing at Waveface Inc. Great share and thinking! 6 months ago
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  • thomgrp Thompson Group Marketing at Thompson Group Marketing What happened to 'simple' in this 99-slide presentation for a pitch to Starbucks' CEO, Howard Shultz? You are talking to a CEO making $28.9 million - meaning he is worth $231.57 per minute! At a pace of 5 seconds per slide - racing through 99 slides in 8 minutes and 15 seconds - each slide costs him $20 to see. You said this is a show for Shultz - so think about your audience! Get your ideas across fast - show value immediately in 'his' terms (ease, simplicity, profits, culture, image, retention) - and then get out of his way, asking for a decision. To be honest, I gave you the benefit of patience and you lost me at slide 69. 6 months ago
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  • braitou GoodShape at GoodShape more than the recommanded strategy, what I find interesting is the way you're trying to sell your agency to Starbucks
    good luck to you guys
    6 months ago
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  • basbrand Bas Brand, Strategist at internetpeople @Tedel hear hear 6 months ago
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  • Tedel Heptagrama at Heptagrama Sorry guys, but this is a bad presentation. If I were Starbucks' owner I would just laugh and then close the browser window.

    You forgot the most important thing: Starbucks' business is not to create online communities. It is to sell cups of coffee.
    6 months ago
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  • echeald echeald Great presentation, thank you for sharing! 6 months ago
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  • aprilsincomputerclass aprilsincomputerclass i like panera bread better 6 months ago
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