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What is Starbucks missing from its marketing strategy?
 

What is Starbucks missing from its marketing strategy?

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Read the full blog post here: ...

Read the full blog post here:
http://www.distilled.net/blog/marketing/how-starbucks-can-enter-the-third-space-online
While Starbucks isn’t a client of ours, we think it’s a fascinating brand. On the surface, Starbucks appears to have all the components required to “future proof” its success: a massive social media following and customer base; a consistent, global coffee experience; and an in depth knowledge of its individual customers through its Starbucks Card program. Yet there are significant ways in which it could improve its online marketing.

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110 of 17 previous next Post a comment

  • Full Name Full Name Comment goes here.
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  • Good job, Distilled! Thoughtful pitch.
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  • Way too long and watch out for the grammatical errors.
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  • another consultant trying to solve a problem and pitch a solution to a company that clearly knows its space (or whatever jargon you want to attribute to their business) and product far better than you ever will
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  • Great share and thinking!
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  • What happened to 'simple' in this 99-slide presentation for a pitch to Starbucks' CEO, Howard Shultz? You are talking to a CEO making $28.9 million - meaning he is worth $231.57 per minute! At a pace of 5 seconds per slide - racing through 99 slides in 8 minutes and 15 seconds - each slide costs him $20 to see. You said this is a show for Shultz - so think about your audience! Get your ideas across fast - show value immediately in 'his' terms (ease, simplicity, profits, culture, image, retention) - and then get out of his way, asking for a decision. To be honest, I gave you the benefit of patience and you lost me at slide 69.
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