Stacey Cavanagh_SearchLove London 2013
 

Stacey Cavanagh_SearchLove London 2013

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Stacey Cavanagh_SearchLove London 2013 Stacey Cavanagh_SearchLove London 2013 Presentation Transcript

  • 36 TIPS, TRICKS AND TOOLS FOR BAITING BRAND SIGNALS THROUGH CONTENT STACEY CAVANAGH HEAD OF SEARCH TECMARK @staceycav
  • Link Bait @staceycav
  • @staceycav
  • @staceycav
  • @staceycav
  • But I don‟t believe Google has rooms full of people „doing‟ this manually @staceycav
  • BRANDS MAKE NOISE. @staceycav
  • @staceycav
  • GUEST BLOGGING EDITORIAL UP YOUR GAME. @staceycav
  • ALL GUEST BLOGGING WAS NOT MADE EQUAL @staceycav
  • Play here and be seen by few @staceycav
  • Play here and be seen by many @staceycav
  • I hereby dub thee… “Guest editorial contributor” @staceycav
  • @staceycav
  • @staceycav
  • @staceycav
  • THE FIRST HURDLE IS FINDING THE RIGHT PUBLICATIONS @staceycav
  • AND NOT LIKE THIS… @staceycav
  • #1 • Which publications does your client/boss/industry read? • What‟s the best piece of coverage your biggest competitor secured? • What publications do your customers/clients‟ customers read? @staceycav
  • #2 http://www.magazinesubscriptions.co.uk/magazines @staceycav
  • #3 http://www.allyoucanread.com/ @staceycav
  • #4 Clean up your language @staceycav
  • SURVEYS MAKE NOISE @staceycav
  • @staceycav
  • I asked 1000 Americans to name a British City other than London. http://blogsession.co.uk/2013/09/british-cities/ @staceycav
  • @staceycav
  • @staceycav
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  • The investment in that piece of content: • $25 on survey responses • 2 hours on writing the post and some of the initial social social sharing @staceycav
  • @staceycav
  • @staceycav
  • AWESOME. SO ALL I NEED TO IS ASK SOME PEOPLE A QUESTION? @staceycav
  • @staceycav
  • AND NOBODY GAVE A CRAP. @staceycav
  • #5 Surveys are kick ass – but only if the results tell an interesting story @staceycav
  • #6 www.quicksurveys.com @staceycav
  • #7 http://www.google.com/insights/consumersurveys/home @staceycav
  • DISCOUNT ALERT!!! http://www.google.com/insights/consumersurveys/offer/eventcard @staceycav
  • #8 https://www.onepoll.com/ @staceycav
  • FREEDOM OF INFORMATION @staceycav
  • https://www.gov.uk/make-a-freedom-of-information-request @staceycav
  • @staceycav
  • It‟s generally free to request the information but authorities can make a reasonable charge if answering your request will take a particularly long time. @staceycav
  • @staceycav
  • FOI REQUESTS We‟ve asked: • local councils about businesses in debt to them (accountancy) • the DSA about disqualified drivers by town (automobile) • VisitBritain about their spend marketing Britain as a tourist destination in various countries (travel) @staceycav
  • #9 http://goo.gl/MN1Ij8 @staceycav
  • #10 https://www.whatdotheyknow.com/ @staceycav
  • #11 http://journalisted.com/ @staceycav
  • #12 @staceycav
  • IMAGES FOR LINKS ATTRIBUTION @staceycav
  • @staceycav
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  • #13 Share your photos on Flickr under Creative Commons. @staceycav
  • #13.5 And tell people how to attribute. @staceycav
  • #14 On Page SEO for your images. @staceycav
  • On Page SEO for your images. @staceycav
  • #15 Off page SEO for your image pages! @staceycav
  • @staceycav
  • @staceycav
  • #16 Chase up those who don‟t credit! http://www.google.com/imghp @staceycav
  • #17 http://www.imageraider.com/ @staceycav
  • #18 Learn more at http://moz.com/blog/say-hello-to-fresh-alerts http://freshwebexplorer.moz.com/ @staceycav
  • PASSIVE IMAGE LINK BUILDING IS GREAT. @staceycav
  • ACTIVE IMAGE LINK BUILDING IS AWESOME @staceycav
  • #19 CENTRE OUTREACH AROUND IMAGES @staceycav
  • #20 IF SOMEONE (INFLUENTIAL) USES ONE OF YOUR IMAGES AND CREDITS PROPERLY, OFFER THEM MORE EXCLUSIVE ONES @staceycav
  • BUILD IT AND THEY WILL COME. @staceycav
  • #21 http://www.buzzstream.com @staceycav
  • #22 http://www.grouphigh.com/ @staceycav
  • #23 http://www.inkybee.com/ @staceycav
  • #24 http://backtweets.com/ @staceycav
  • @staceycav
  • #25 http://www.helpareporter.com/ @staceycav
  • #26 http://flacklist.com/ @staceycav
  • #27 http://www.newscertified.com/ @staceycav
  • #28 http://muckrack.com/ @staceycav
  • #29 http://wordpress.org/plugins/title-split-testing-for-wordpress/ @staceycav
  • #30 http://www.outbrain.com/ @staceycav
  • #31 Clicks available for pennies with carefully targeted non-commercial keywords. @staceycav
  • #32 Approx $0.10 per view https://www.stumbleupon.com/pd @staceycav
  • #33 http://www.zemanta.com/?wpst=1 @staceycav
  • #34 http://www.reddit.com/ad_inq/ @staceycav
  • #35 https://www.facebook.com/advertising/ @staceycav
  • #36 Pick up the phone! That‟s my Nan! @staceycav
  • THANK YOU @staceycav http://www/gplus.to/staceycav stacey.cavanagh@tecmark.co.uk