1. 36 TIPS, TRICKS AND TOOLS
FOR BAITING BRAND
HEAD OF SEARCH
2. Link Bait
6. But I don‟t believe Google
has rooms full of people
„doing‟ this manually
7. BRANDS MAKE NOISE.
9. GUEST BLOGGING
UP YOUR GAME.
10. ALL GUEST BLOGGING WAS
NOT MADE EQUAL
11. Play here and be seen by few
12. Play here and be seen by many
13. I hereby dub thee…
“Guest editorial contributor”
17. THE FIRST HURDLE IS FINDING
THE RIGHT PUBLICATIONS
18. AND NOT LIKE THIS…
• Which publications does your
• What‟s the best piece of coverage
your biggest competitor secured?
• What publications do your
customers/clients‟ customers read?
47. It‟s generally free to request the information
but authorities can make a reasonable
charge if answering your request will take
a particularly long time.
49. FOI REQUESTS
local councils about businesses in debt to them
the DSA about disqualified drivers by town
VisitBritain about their spend marketing Britain as
a tourist destination in various countries (travel)