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SEO for Wordpress Slides

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  • 1. Wordpress SEO Luke Masters, Rob Millard #SEOWordpress
  • 2. What to change out of the box...1. Permalinks2. Titles3. Headings4. Breadcrumbs5. Disallow, no index content6. Conditional sidebar content7. 404 page8. Delete default content
  • 3. WARNING!Making changes to code can go wrong reallyfast!Make sure to back everything up!
  • 4. PermalinksGet rid of parameters and numbers/%postname%/ is probably the best all round solutionbut if you want to use categories in your URL use: /%category%/%postname%/
  • 5. TitlesFlip the titles(post title)-(category name)-(site name)Check header.php for:<title><?php wp_title(); ?></title>Check the code before Google finds it!
  • 6. HeadingsCheck your headings structureDive into the code for your:single.phpcategory.phppage.phphome.phpindex.php Check the CSS code!
  • 7. BreadcrumbsUse them as they help:• internal linking• usability• time on site
  • 8. Disallow No Index ContentDisallow: /tag/Disallow: /archives/Disallow: /wp-admin/Disallow: /wp-includes/Noindex: /tag/Noindex: /archives/Noindex: /wp-admin/Noindex: /wp-includes/
  • 9. Conditional Sidebar Content • Relevance of link • Page Types • Content Areas http://codex.wordpress.org/Conditional_Tags#Variable_Sidebar_Content
  • 10. 404 PageMo Content:<ul><?phpwp_get_archives(title_li=&type=postbypost&limit=15);?></ul>
  • 11. Delete Default Content
  • 12. Recommended plugins ....
  • 13. 1. Wordpress SEO2. No Category Base3. Facebook Comments4. Pagination5. Social Sharing6. Askimet
  • 14. Link Building for Wordpress
  • 15. Of course you can… • Submit to directories • Guest post • Article marketing • Comments • Manual outreach • Etc.
  • 16. But I’m talking about… Other Bloggers RSS Email newsletter Your Blog Post Twitter Facebook Internal links
  • 17. Create a Promotion Network for your content
  • 18. Because…• It will be more efficient• Self perpetuates• Makes the most of every post• (Good) content is expensive
  • 19. BUT! You need great content
  • 20. RSS• Needs to be prominent• Set up for categories/tags• Autodiscovered• Feedburner for stats• Plugins
  • 21. Email newsletter • Feedburner • Set up your own (e.g. Mailchimp) • Plugins • Send frequency? What is appropriate for your site? • Send one offs when you have something you want to break?
  • 22. Twitter • Sharing: Tweet this buttons (plugin or https://twitter.com/about/resources/) • Building followers: Twitter widget • Invite feedback on Twitter • Run interviews or games on Twitter • Interacting • Post blog posts with TwitterFeed (or manually for better returns) • Crowdbooster to find the best time of day to tweet
  • 23. Facebook • Sharing: Facebook buttons (plugin/widget) • Building fans • Integrate fans widget • Integrate comments • Share exclusively on Facebook • Interacting • Share content!
  • 24. Other Bloggers Add to Build a Identify Interact relevant relationship email list
  • 25. Internal links • Related posts - YARPP • Contextual links (plugins) • Good tagging and categories
  • 26. Questions

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