Joanna will challenge us to rethink content creation from the ground up. Pointing to her experiences at Porch, as well as other leading brands, she'll walk through the old school tricks that have become new again as well as new approaches to create content people will love. Her talk will span community, PR, social and editorial tips for the content lover in all of us. She'll wrap up with tactical advice on how to set your organization and team up for content excellence.
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
The Future of Content Creation and Distribution
1. The Future of Content Creation
@joannalord
VP of Marketing
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Love your home.
2. Over 150M projects uploaded.
Over 3M professionals listed.
Over 1M homeowners.
In 1,700 Lowe’s nationwide.
Data coverage on over 99% of the U.S. homes.
Over 250,000 person community.
Over 1.5M monthly visitors to porch.com.
Over 100M in fundraising.
Over 500 employees.
Less than 2 years old.
20. Community Owned Curated Data
Text
Video
Photo
Podcast
Micro
Live
Product
Social
Syndication
Partner
Delivered
Advertised
Culture
type
vehicle distribution
21. Community Owned Curated Data
Text
Video
Photo
Podcast
Micro
Live
Product
Social
Syndication
Partner
Delivered
Advertised
Culture
type
vehicle distribution
UGC
Contributor
Expert
Influencer
Celebrity
Reviews
Testimonials
Blogger
Advice
Contributor
Team
Ty/Jillian
Selling
Advice
Pro Blog
Porch
Productions
Lowes
Brand
Partners
Digests
Company Blog
Recruiting
Mission stories
Infographics
Whitepapers
SOU Pieces
Porch Examples
Branded
Created
Corporate
Featured
Episodic
Partner
Ecosystem
Collections
Promoted
Mission
Storytelling
Values
Thought
Leadership
Product
Industry
Audience
Insights
Co-branded
32. blogger & influencer community isn’t new.
but doing it better than before is.
33. blogger & influencer outreach isn’t new.
but doing it better than before is.
the future of content creation types will include:
sub culture influencers
tastemakers
featuring the opposition
machine curation at scale
proprietary data as a product
less moderation, more facilitation
45. blogger & influencer outreach isn’t new.
but doing it better than before is.
the future of content creation vehicles will include:
video foundation
IoT integration
nomadic
experiential
episodic content
personifies them
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54. blogger & influencer outreach isn’t new.
but doing it better than before is.
the future of content creation distribution will include:
brand partnerships
serving the ecosystem
paid halos
BD integration
thinking as a publisher
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56. Content is a commitment,
not a campaign.
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Jon Buscall, Head of Jontus Media