SearchLove Boston 2013_Wil Reynolds_How we Get Unstuck

1,687
-1

Published on

SearchLove Boston 2013_Wil Reynolds_How we Get Unstuck

  1. 1. GET Unstuck
  2. 2. Po-Leese
  3. 3. No finishline…EVERSerendipityOverused
  4. 4. Started with a COP!@wilreynolds
  5. 5. Frank Domizio@wilreynolds
  6. 6. Video Project in Philly@wilreynolds
  7. 7. 11 o’clock news6 o’clock news3 newspapers@wilreynolds
  8. 8. I didn’t get thisidea from@wilreynolds
  9. 9. @wilreynolds
  10. 10. @wilreynoldsNope, none of these
  11. 11. Wasn’t aboutscraping@wilreynolds
  12. 12. “71 ways to get links”@wilreynolds
  13. 13. Wasn’t aboutAuthor Rank@wilreynolds
  14. 14. Chat w/@wilreynoldsanAuthor
  15. 15. It was about arelationship@wilreynolds
  16. 16. My best #RCS ideacame from coffee@wilreynolds
  17. 17. #Unstuck@wilreynolds
  18. 18. @wilreynolds2006 - Marketing Grads
  19. 19. @wilreynolds2006 – Tech Grads
  20. 20. @wilreynoldsDid I drinktoo much?
  21. 21. @wilreynolds2007 – 2011 Ass Kicking
  22. 22. The SEO of 2019?@wilreynolds
  23. 23. @wilreynoldsMy new postgot 15 RTs!Make that 16,you Killed it! Got my pitch in!Infographics,errr day!G+ is takingover!Just got 660followers TYguys!I got fakePinterest acct’s
  24. 24. @wilreynoldsTable Scraps
  25. 25. @wilreynolds
  26. 26. @wilreynolds
  27. 27. Get better at storytellingbit.ly/storymaking@traceyhalvorsen@wilreynolds
  28. 28. @wilreynoldsStep 1
  29. 29. @wilreynoldsEXIT THE CIRCLE
  30. 30. If we wanna do#RCS@wilreynolds
  31. 31. @wilreynoldsRe-train ourselves
  32. 32. @wilreynoldsTRANSFORM real marketers
  33. 33. @wilreynolds“Not gonna make it”
  34. 34. @wilreynoldsUnfollow THEC I R C L E
  35. 35. @wilreynoldsFollow those who do it!Do #RCS
  36. 36. @wilreynoldsMakes me THINK(More than analytics)
  37. 37. 6 months ago35% pruning@wilreynolds
  38. 38. You ever had anidea that a clientwouldn’t pay for?@wilreynolds
  39. 39. @wilreynoldsClients suckYeah soloBosses = IdiotsTHEY never getit do they?Yeah that’swhy I’m goingsolo.My boss is justlike thatUmm, maybe itwasn’t them?
  40. 40. Who’s gonna teachyou to pitch?@wilreynolds
  41. 41. To Breakthroughto a CMO?@wilreynolds
  42. 42. To be creative?@wilreynolds
  43. 43. @wilreynoldsStep 2 – New Ingredients
  44. 44. Changing theconference game@wilreynolds
  45. 45. PR, DesignAd Conferences@wilreynolds
  46. 46. @wilreynoldsTo Speak?
  47. 47. How manySEO conferences?@wilreynolds
  48. 48. How manySEO blogssubscribed to?@wilreynolds
  49. 49. @wilreynoldsHow LOW Can I go?
  50. 50. PRSAPhiladelphiaOct 26 – 29, 2013@wilreynolds
  51. 51. @wilreynoldsStep 3
  52. 52. @wilreynoldsFollow the leaders!
  53. 53. Pitch, Create, Promote#RCS170 years!@wilreynolds
  54. 54. Volney Palmer 1843@wilreynolds
  55. 55. James Walter ______ 1877@wilreynolds
  56. 56. @wilreynoldsFootrace, will they learnIFTTT, Vlookups, Tech
  57. 57. @wilreynoldsbefore we learnStorytelling, Pitching,Journalism, Branding
  58. 58. @wilreynolds
  59. 59. @wilreynolds
  60. 60. @wilreynolds
  61. 61. @wilreynolds
  62. 62. @wilreynolds$15 Million – 120 seconds
  63. 63. Follow the agency+ people behindthose campaigns@wilreynolds
  64. 64. Get you#unstuck@wilreynolds
  65. 65. @wilreynoldsEx-Samples?
  66. 66. How have I beendoing it?@wilreynolds
  67. 67. Client inMobile Gaming@wilreynolds
  68. 68. @wilreynolds
  69. 69. @wilreynolds
  70. 70. Pace ofAcquisition@wilreynolds
  71. 71. Downloadable gameskillingwalmart & gamestop@wilreynolds
  72. 72. Subscription Revenue500% increase3 years@wilreynolds
  73. 73. More marketing,fewer titles@wilreynolds
  74. 74. R&D InvestmentsQA outsourcing@wilreynolds
  75. 75. @wilreynolds
  76. 76. Read report onPayday loanindustry@wilreynolds
  77. 77. @wilreynolds
  78. 78. What would youcharge?@wilreynolds
  79. 79. @wilreynoldsStudy up on your client!
  80. 80. Enter = Devil@wilreynolds
  81. 81. 50+ queries to get youstartedhttp://bit.ly/donthitenter@wilreynolds
  82. 82. TY@aichleebushnell@wilreynolds
  83. 83. Find innovators inother industries@wilreynolds
  84. 84. @wilreynoldsMartin Hawksey
  85. 85. @wilreynolds@mhawksey
  86. 86. @wilreynolds
  87. 87. @agencyspy@wilreynolds
  88. 88. Campaigns@wilreynolds
  89. 89. @wilreynolds
  90. 90. @wilreynolds
  91. 91. Who is behind it?@wilreynolds
  92. 92. @firstborn_nyc@wilreynolds
  93. 93. Who’s followingthem?.02%@wilreynolds
  94. 94. How are you goingto get new ideas?@wilreynolds
  95. 95. @S_rvllhttp://bit.ly/fakeabrand@wilreynolds
  96. 96. @wilreynolds
  97. 97. @wilreynolds
  98. 98. @wilreynolds
  99. 99. Start your pitchTHERE!@wilreynolds
  100. 100. @wilreynoldsIt’s NOT Easy
  101. 101. Poster Boy@wilreynolds
  102. 102. How much didthat cost?@wilreynolds
  103. 103. Who produced it?@wilreynolds
  104. 104. Think new?Read new.http://bit.ly/read-new@wilreynolds
  105. 105. http://bit.ly/inspirationstarts@wilreynolds
  106. 106. @wilreynolds@wilreynolds
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×