SearchLove Boston 2013_Ross Hudgens_Actionable Content Marketing Tips

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SearchLove Boston 2013_Ross Hudgens_Actionable Content Marketing Tips

  1. 1. Actionable Content Marketing StrategiesRoss Hudgens, Founder, Siege Media@RossHudgens http://siegemedia.com
  2. 2. CONTENT MARKETINGIS PAINFUL.
  3. 3. @ROSSHUDGENSAHH OUCHOUCHOUCH, OUCH, OUCH, OUCH, OUCH
  4. 4. CONTENT MARKETINGREQUIRES REPETITIONAND CONSISTENCY.
  5. 5. EMAILEMAILEMAILEMAIL@ROSSHUDGENS
  6. 6. CONTENT MARKETINGREQUIRES CONSTANT,ITERATIVE ACTION.
  7. 7. ACT ONE:ACTIONABLE WAYSTO GET LINKS
  8. 8. TIME-BASED BRAND MENTIONS@ROSSHUDGENSSEARCH BYDATE TO FINDRECENTRESULTS
  9. 9. ALLINURL:/tag/BRAND/@ROSSHUDGENSSEARCH BYDATE TO FINDRECENTRESULTS
  10. 10. SPOT FOR ALINK DROP..AND A SALEFORUMS..?
  11. 11. CREATE UNIQUEEMPLOYEE PAGESWHICH PAGEAREJOURNALISTSLINKING TO?
  12. 12. LINK RECLAMATION ON SITESLINKING TO TWITTER,NOT YOUR DOMAINBECAUSETWITTERRANKS FIRST,IT GETS MORELINKS
  13. 13. D/L YOUR TWITTER ARCHIVE + USEBULK BACKLINK CHECKER TO CHECKFOR LINKS TO TWEETS
  14. 14. SCRAPE YOUR G+ SERP + USE BULKBACKLINK CHECKER TO CHECK FORLINKS TO POSTS
  15. 15. REVERSE IMAGE SEARCH ONPERSONAL BRAND AVATARS
  16. 16. COMPETITIVE PERSONALBRAND RESEARCH
  17. 17. DOMAIN NAME MISSPELLINGShttp://tlcseo.com/brand-link-misspellings/
  18. 18. MONITOR STOLEN IMAGEShttp://www.imageraider.com
  19. 19. LOCATE OWNED VIDEOS WITH LINKS FROMPAGES NOT ALSO LINKING TO YOUR SITEOSE FOR NONEMBEDS
  20. 20. GOOGLE SEARCHYOUR CHANNEL’SMOST POPULARVIDEOS
  21. 21. CHECK PLAYBACK LOCATIONS IN YOURYOUTUBE DASHBOARD
  22. 22. YESWARE EMAIL PLUGINTRACK OPENRATES, A/B TESTAND GENERATEREPORTS EASILY
  23. 23. LINKCLUMPEASILY BULKOPEN A SET OFURLShttp://siege.cm/linkclump
  24. 24. LINK SEARCH TOOLhttp://www.soloseo.com/tools/linkSearch.htmlINSTANTLYGENERATESEARCHOPERATORS
  25. 25. SUBSCRIBE TO NEWSLETTER TOQUICKLY FIND PERSONAL CONTACT INFO@ROSSHUDGENS
  26. 26. SEARCH“SITE:TWITTER.COM/USERNAME EMAIL” TO QUICKLYFIND SOMEONE’S CONTACTCREDIT: @MMSTILL / @STOKEDSEO
  27. 27. ACT TWO:ACTIONABLE WAYSTO IMPROVESOCIAL PUSH
  28. 28. 7K FOLLOWERSAND NO CONTENTSHARING?!?LINKEDIN COMPANY PAGES
  29. 29. THERE WE GO!
  30. 30. REALIGN SOCIAL FOCUSGOTOMEETING..WHERE’S LINKEDIN?@ROSSHUDGENS
  31. 31. ADD CLIENT SOCIAL ACCOUNTSTO E-MAIL SIGNATURE@ROSSHUDGENS--Ross HudgensCommunity Outreach, Pepsifacebook.com/pepsi | @pepsi
  32. 32. TWITTER SEO
  33. 33. KW IN NAMEKW IN ACCTNAMECONFIRMEDACCOUNTKWs INDESCRIPTIONREALAUTHORITY
  34. 34. REQUIRED TWITTER SCHEDULINGYOUR AUDIENCEIS DISPERSED..WHY AREN’T YOU?
  35. 35. EASY SCHEDULING IN TWEETDECK@ROSSHUDGENS
  36. 36. BEEF UP YOUR EMAIL MARKETING
  37. 37. DIFFERENTIATE YOUR SHARE BUTTONS@ROSSHUDGENS
  38. 38. ADD TRUST SYMBOLS ON SECONDARYPAGES, NOT JUST HOMEPAGEhttp://www.conversion-rate-experts.com/articles/
  39. 39. SLIDESHARE GOLD ($50/MO)GOLD NOT
  40. 40. ADD LINKS TO SLIDESHARE W/ GOLDGOLD
  41. 41. ADD E-MAIL CAPTURE FORMS ONDECK DOWNLOAD W/ GOLDTHEY SEE THISFORM WHENTHEY CLICKHERE.
  42. 42. PAY WITH A _BLANK_http://www.tqdir.com
  43. 43. FACEBOOK POSTSW/ 80 CHARACTERSOR LESS GET 23%MOREENGAGEMENTSOURCE:siege.cm/14FjFsR
  44. 44. ACT THREE:ACTIONABLE WAYSTO CONNECT TOYOUR AUDIENCE
  45. 45. RELATIONSHIP BUILDINGWITH TWITTER FAVORITES / +1s@ROSSHUDGENS
  46. 46. CREATE A PRIVATE CUSTOMER / HIGHINTENT LIST.. THEN GIVE A $#%@ROSSHUDGENS
  47. 47. INFLUENCERS ON PINTERESThttp://pinterest.com/search/people/?q=KEYWORD
  48. 48. INFLUENCERS ON HACKER NEWS
  49. 49. INFLUENCERS ON YOUTUBEhttp://www.youtube.com/channels
  50. 50. INDIRECT MENTIONOF INFLUENCERSLIKELY TO SEECONTENTEGO APPEALS
  51. 51. @ROSSHUDGENSARTICLEMENTION INMOZ TOP 10
  52. 52. ACT FOUR:ACTIONABLE WAYSTO GET MORETRAFFIC
  53. 53. http://siegemedia.com/infographic-embed-codesGET MORE CLICKTHROUGHS & SAFELINKS FROM INFOGRAPHICS
  54. 54. RANK USING SLIDESHARE AUTHORITYMY SEARCHFESTPRESENTATION
  55. 55. COMMENT EARLY ON POSTSLIKELY TO RANKMONITOR INDUSTRYBLOGS AND JUMP ONNEW POSTS WITH GOODKW TARGETING
  56. 56. NEWSLETTER SIGNUPS ONCONTACT FORMS@ROSSHUDGENS
  57. 57. MAKE SOMETHING AMAZING? INVITECOLLEAGUES TO SIGNUP OTHERS@ROSSHUDGENS
  58. 58. THE POWER OF THE DEFAULT OPTIONDEFAULT TO CHECKEDTO GET MORE SIGNUPS
  59. 59. EMAIL UPDATES AS NAV ELEMENTUSE MINIMALISTICSUBNAV TO DRIVESIGNUPS@ROSSHUDGENS
  60. 60. MENTION YOUR PRODUCT/SERVICE AS AFEATURE OF A LARGER CASE STUDY
  61. 61. NOW GO DOSOMETHING.
  62. 62. Ross Hudgens, Founder, Siege Media@RossHudgens http://siegemedia.comE-Mail: ross@siegemedia.com

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