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SearchLove Boston 2013_Ross Hudgens_Actionable Content Marketing Tips

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  • 1. Actionable Content Marketing StrategiesRoss Hudgens, Founder, Siege Media@RossHudgens http://siegemedia.com
  • 2. CONTENT MARKETINGIS PAINFUL.
  • 3. @ROSSHUDGENSAHH OUCHOUCHOUCH, OUCH, OUCH, OUCH, OUCH
  • 4. CONTENT MARKETINGREQUIRES REPETITIONAND CONSISTENCY.
  • 5. EMAILEMAILEMAILEMAIL@ROSSHUDGENS
  • 6. CONTENT MARKETINGREQUIRES CONSTANT,ITERATIVE ACTION.
  • 7. ACT ONE:ACTIONABLE WAYSTO GET LINKS
  • 8. TIME-BASED BRAND MENTIONS@ROSSHUDGENSSEARCH BYDATE TO FINDRECENTRESULTS
  • 9. ALLINURL:/tag/BRAND/@ROSSHUDGENSSEARCH BYDATE TO FINDRECENTRESULTS
  • 10. SPOT FOR ALINK DROP..AND A SALEFORUMS..?
  • 11. CREATE UNIQUEEMPLOYEE PAGESWHICH PAGEAREJOURNALISTSLINKING TO?
  • 12. LINK RECLAMATION ON SITESLINKING TO TWITTER,NOT YOUR DOMAINBECAUSETWITTERRANKS FIRST,IT GETS MORELINKS
  • 13. D/L YOUR TWITTER ARCHIVE + USEBULK BACKLINK CHECKER TO CHECKFOR LINKS TO TWEETS
  • 14. SCRAPE YOUR G+ SERP + USE BULKBACKLINK CHECKER TO CHECK FORLINKS TO POSTS
  • 15. REVERSE IMAGE SEARCH ONPERSONAL BRAND AVATARS
  • 16. COMPETITIVE PERSONALBRAND RESEARCH
  • 17. DOMAIN NAME MISSPELLINGShttp://tlcseo.com/brand-link-misspellings/
  • 18. MONITOR STOLEN IMAGEShttp://www.imageraider.com
  • 19. LOCATE OWNED VIDEOS WITH LINKS FROMPAGES NOT ALSO LINKING TO YOUR SITEOSE FOR NONEMBEDS
  • 20. GOOGLE SEARCHYOUR CHANNEL’SMOST POPULARVIDEOS
  • 21. CHECK PLAYBACK LOCATIONS IN YOURYOUTUBE DASHBOARD
  • 22. YESWARE EMAIL PLUGINTRACK OPENRATES, A/B TESTAND GENERATEREPORTS EASILY
  • 23. LINKCLUMPEASILY BULKOPEN A SET OFURLShttp://siege.cm/linkclump
  • 24. LINK SEARCH TOOLhttp://www.soloseo.com/tools/linkSearch.htmlINSTANTLYGENERATESEARCHOPERATORS
  • 25. SUBSCRIBE TO NEWSLETTER TOQUICKLY FIND PERSONAL CONTACT INFO@ROSSHUDGENS
  • 26. SEARCH“SITE:TWITTER.COM/USERNAME EMAIL” TO QUICKLYFIND SOMEONE’S CONTACTCREDIT: @MMSTILL / @STOKEDSEO
  • 27. ACT TWO:ACTIONABLE WAYSTO IMPROVESOCIAL PUSH
  • 28. 7K FOLLOWERSAND NO CONTENTSHARING?!?LINKEDIN COMPANY PAGES
  • 29. THERE WE GO!
  • 30. REALIGN SOCIAL FOCUSGOTOMEETING..WHERE’S LINKEDIN?@ROSSHUDGENS
  • 31. ADD CLIENT SOCIAL ACCOUNTSTO E-MAIL SIGNATURE@ROSSHUDGENS--Ross HudgensCommunity Outreach, Pepsifacebook.com/pepsi | @pepsi
  • 32. TWITTER SEO
  • 33. KW IN NAMEKW IN ACCTNAMECONFIRMEDACCOUNTKWs INDESCRIPTIONREALAUTHORITY
  • 34. REQUIRED TWITTER SCHEDULINGYOUR AUDIENCEIS DISPERSED..WHY AREN’T YOU?
  • 35. EASY SCHEDULING IN TWEETDECK@ROSSHUDGENS
  • 36. BEEF UP YOUR EMAIL MARKETING
  • 37. DIFFERENTIATE YOUR SHARE BUTTONS@ROSSHUDGENS
  • 38. ADD TRUST SYMBOLS ON SECONDARYPAGES, NOT JUST HOMEPAGEhttp://www.conversion-rate-experts.com/articles/
  • 39. SLIDESHARE GOLD ($50/MO)GOLD NOT
  • 40. ADD LINKS TO SLIDESHARE W/ GOLDGOLD
  • 41. ADD E-MAIL CAPTURE FORMS ONDECK DOWNLOAD W/ GOLDTHEY SEE THISFORM WHENTHEY CLICKHERE.
  • 42. PAY WITH A _BLANK_http://www.tqdir.com
  • 43. FACEBOOK POSTSW/ 80 CHARACTERSOR LESS GET 23%MOREENGAGEMENTSOURCE:siege.cm/14FjFsR
  • 44. ACT THREE:ACTIONABLE WAYSTO CONNECT TOYOUR AUDIENCE
  • 45. RELATIONSHIP BUILDINGWITH TWITTER FAVORITES / +1s@ROSSHUDGENS
  • 46. CREATE A PRIVATE CUSTOMER / HIGHINTENT LIST.. THEN GIVE A $#%@ROSSHUDGENS
  • 47. INFLUENCERS ON PINTERESThttp://pinterest.com/search/people/?q=KEYWORD
  • 48. INFLUENCERS ON HACKER NEWS
  • 49. INFLUENCERS ON YOUTUBEhttp://www.youtube.com/channels
  • 50. INDIRECT MENTIONOF INFLUENCERSLIKELY TO SEECONTENTEGO APPEALS
  • 51. @ROSSHUDGENSARTICLEMENTION INMOZ TOP 10
  • 52. ACT FOUR:ACTIONABLE WAYSTO GET MORETRAFFIC
  • 53. http://siegemedia.com/infographic-embed-codesGET MORE CLICKTHROUGHS & SAFELINKS FROM INFOGRAPHICS
  • 54. RANK USING SLIDESHARE AUTHORITYMY SEARCHFESTPRESENTATION
  • 55. COMMENT EARLY ON POSTSLIKELY TO RANKMONITOR INDUSTRYBLOGS AND JUMP ONNEW POSTS WITH GOODKW TARGETING
  • 56. NEWSLETTER SIGNUPS ONCONTACT FORMS@ROSSHUDGENS
  • 57. MAKE SOMETHING AMAZING? INVITECOLLEAGUES TO SIGNUP OTHERS@ROSSHUDGENS
  • 58. THE POWER OF THE DEFAULT OPTIONDEFAULT TO CHECKEDTO GET MORE SIGNUPS
  • 59. EMAIL UPDATES AS NAV ELEMENTUSE MINIMALISTICSUBNAV TO DRIVESIGNUPS@ROSSHUDGENS
  • 60. MENTION YOUR PRODUCT/SERVICE AS AFEATURE OF A LARGER CASE STUDY
  • 61. NOW GO DOSOMETHING.
  • 62. Ross Hudgens, Founder, Siege Media@RossHudgens http://siegemedia.comE-Mail: ross@siegemedia.com