SearchLove Boston 2013_Ross Hudgens_Actionable Content Marketing Tips
 

SearchLove Boston 2013_Ross Hudgens_Actionable Content Marketing Tips

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SearchLove Boston 2013_Ross Hudgens_Actionable Content Marketing Tips SearchLove Boston 2013_Ross Hudgens_Actionable Content Marketing Tips Presentation Transcript

  • Actionable Content Marketing StrategiesRoss Hudgens, Founder, Siege Media@RossHudgens http://siegemedia.com
  • CONTENT MARKETINGIS PAINFUL.
  • @ROSSHUDGENSAHH OUCHOUCHOUCH, OUCH, OUCH, OUCH, OUCH
  • CONTENT MARKETINGREQUIRES REPETITIONAND CONSISTENCY.
  • EMAILEMAILEMAILEMAIL@ROSSHUDGENS
  • CONTENT MARKETINGREQUIRES CONSTANT,ITERATIVE ACTION.
  • ACT ONE:ACTIONABLE WAYSTO GET LINKS
  • TIME-BASED BRAND MENTIONS@ROSSHUDGENSSEARCH BYDATE TO FINDRECENTRESULTS
  • ALLINURL:/tag/BRAND/@ROSSHUDGENSSEARCH BYDATE TO FINDRECENTRESULTS
  • SPOT FOR ALINK DROP..AND A SALEFORUMS..?
  • CREATE UNIQUEEMPLOYEE PAGESWHICH PAGEAREJOURNALISTSLINKING TO?
  • LINK RECLAMATION ON SITESLINKING TO TWITTER,NOT YOUR DOMAINBECAUSETWITTERRANKS FIRST,IT GETS MORELINKS
  • D/L YOUR TWITTER ARCHIVE + USEBULK BACKLINK CHECKER TO CHECKFOR LINKS TO TWEETS
  • SCRAPE YOUR G+ SERP + USE BULKBACKLINK CHECKER TO CHECK FORLINKS TO POSTS
  • REVERSE IMAGE SEARCH ONPERSONAL BRAND AVATARS
  • COMPETITIVE PERSONALBRAND RESEARCH
  • DOMAIN NAME MISSPELLINGShttp://tlcseo.com/brand-link-misspellings/
  • MONITOR STOLEN IMAGEShttp://www.imageraider.com
  • LOCATE OWNED VIDEOS WITH LINKS FROMPAGES NOT ALSO LINKING TO YOUR SITEOSE FOR NONEMBEDS
  • GOOGLE SEARCHYOUR CHANNEL’SMOST POPULARVIDEOS
  • CHECK PLAYBACK LOCATIONS IN YOURYOUTUBE DASHBOARD
  • YESWARE EMAIL PLUGINTRACK OPENRATES, A/B TESTAND GENERATEREPORTS EASILY
  • LINKCLUMPEASILY BULKOPEN A SET OFURLShttp://siege.cm/linkclump
  • LINK SEARCH TOOLhttp://www.soloseo.com/tools/linkSearch.htmlINSTANTLYGENERATESEARCHOPERATORS
  • SUBSCRIBE TO NEWSLETTER TOQUICKLY FIND PERSONAL CONTACT INFO@ROSSHUDGENS
  • SEARCH“SITE:TWITTER.COM/USERNAME EMAIL” TO QUICKLYFIND SOMEONE’S CONTACTCREDIT: @MMSTILL / @STOKEDSEO
  • ACT TWO:ACTIONABLE WAYSTO IMPROVESOCIAL PUSH
  • 7K FOLLOWERSAND NO CONTENTSHARING?!?LINKEDIN COMPANY PAGES
  • THERE WE GO!
  • REALIGN SOCIAL FOCUSGOTOMEETING..WHERE’S LINKEDIN?@ROSSHUDGENS
  • ADD CLIENT SOCIAL ACCOUNTSTO E-MAIL SIGNATURE@ROSSHUDGENS--Ross HudgensCommunity Outreach, Pepsifacebook.com/pepsi | @pepsi
  • TWITTER SEO
  • KW IN NAMEKW IN ACCTNAMECONFIRMEDACCOUNTKWs INDESCRIPTIONREALAUTHORITY
  • REQUIRED TWITTER SCHEDULINGYOUR AUDIENCEIS DISPERSED..WHY AREN’T YOU?
  • EASY SCHEDULING IN TWEETDECK@ROSSHUDGENS
  • BEEF UP YOUR EMAIL MARKETING
  • DIFFERENTIATE YOUR SHARE BUTTONS@ROSSHUDGENS
  • ADD TRUST SYMBOLS ON SECONDARYPAGES, NOT JUST HOMEPAGEhttp://www.conversion-rate-experts.com/articles/
  • SLIDESHARE GOLD ($50/MO)GOLD NOT
  • ADD LINKS TO SLIDESHARE W/ GOLDGOLD
  • ADD E-MAIL CAPTURE FORMS ONDECK DOWNLOAD W/ GOLDTHEY SEE THISFORM WHENTHEY CLICKHERE.
  • PAY WITH A _BLANK_http://www.tqdir.com
  • FACEBOOK POSTSW/ 80 CHARACTERSOR LESS GET 23%MOREENGAGEMENTSOURCE:siege.cm/14FjFsR
  • ACT THREE:ACTIONABLE WAYSTO CONNECT TOYOUR AUDIENCE
  • RELATIONSHIP BUILDINGWITH TWITTER FAVORITES / +1s@ROSSHUDGENS
  • CREATE A PRIVATE CUSTOMER / HIGHINTENT LIST.. THEN GIVE A $#%@ROSSHUDGENS
  • INFLUENCERS ON PINTERESThttp://pinterest.com/search/people/?q=KEYWORD
  • INFLUENCERS ON HACKER NEWS
  • INFLUENCERS ON YOUTUBEhttp://www.youtube.com/channels
  • INDIRECT MENTIONOF INFLUENCERSLIKELY TO SEECONTENTEGO APPEALS
  • @ROSSHUDGENSARTICLEMENTION INMOZ TOP 10
  • ACT FOUR:ACTIONABLE WAYSTO GET MORETRAFFIC
  • http://siegemedia.com/infographic-embed-codesGET MORE CLICKTHROUGHS & SAFELINKS FROM INFOGRAPHICS
  • RANK USING SLIDESHARE AUTHORITYMY SEARCHFESTPRESENTATION
  • COMMENT EARLY ON POSTSLIKELY TO RANKMONITOR INDUSTRYBLOGS AND JUMP ONNEW POSTS WITH GOODKW TARGETING
  • NEWSLETTER SIGNUPS ONCONTACT FORMS@ROSSHUDGENS
  • MAKE SOMETHING AMAZING? INVITECOLLEAGUES TO SIGNUP OTHERS@ROSSHUDGENS
  • THE POWER OF THE DEFAULT OPTIONDEFAULT TO CHECKEDTO GET MORE SIGNUPS
  • EMAIL UPDATES AS NAV ELEMENTUSE MINIMALISTICSUBNAV TO DRIVESIGNUPS@ROSSHUDGENS
  • MENTION YOUR PRODUCT/SERVICE AS AFEATURE OF A LARGER CASE STUDY
  • NOW GO DOSOMETHING.
  • Ross Hudgens, Founder, Siege Media@RossHudgens http://siegemedia.comE-Mail: ross@siegemedia.com