SearchLove Boston 2013_Neil Patel_Consulting Lessons from the Frontline
 

SearchLove Boston 2013_Neil Patel_Consulting Lessons from the Frontline

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    SearchLove Boston 2013_Neil Patel_Consulting Lessons from the Frontline SearchLove Boston 2013_Neil Patel_Consulting Lessons from the Frontline Presentation Transcript

    • CONSULTING LESSONS FROM THE FRONT LINENeil PatelKISSmetricsMonday, May 20, 13
    • @neilpatel #KISSmetricsMonday, May 20, 13
    • DOING BUSINESS ON THE WEB FOR10 YEARSBEEN BOTH A CONSULTANT AND HAVE HIRED CONSULTANTSMonday, May 20, 13
    • Make your customershappy!The lifeblood of your business isyour customers. They interact withyou and even pay you… Withoutthem you wouldn’t be in business.- What do your customers want?- How can you satisfy them?- Can you create a business?“We asked ourselves whatwe wanted this company tostand for. We didnt want tojust sell shoes. I wasnt eveninto shoes, but I waspassionate about customerservice.”Tony HsiehMonday, May 20, 13
    • LESSON #1Monday, May 20, 13
    • Harder to gain clients, so keep themONLINE MARKETERS WITHWebsitesMonday, May 20, 13
    • Lets make customers happyMonday, May 20, 13
    • GIVE THEM CALLSBiweekly!Monday, May 20, 13
    • SURVEYARE YOUR CUSTOMERS HAPPY WITHYOUR WEEKLY CALLS?Monday, May 20, 13
    • WEEKLY PROGRESSUpdates?Monday, May 20, 13
    • PROGRESS UPDATESWHAT DID YOU ACHIEVE THIS WEEKAND WHAT DIDN’T YOU ACHIEVE?Monday, May 20, 13
    • WHAT ABOUT MONTHLYReports?Monday, May 20, 13
    • MONTHLY REPORTSWHAT WAS THE RESULTS OF YOURWORK FOR THE MONTH?Monday, May 20, 13
    • LESSON #2Monday, May 20, 13
    • ROI!$7.35COST PER SIGN UPMonday, May 20, 13
    • What is User Experience?Monday, May 20, 13
    • Create content505POSTS20,000COMMENTS51INFOGRAPHICSMonday, May 20, 13
    • WE’VE DESIGNED & MARKETEDOVER 50 INFOGRAPHICSMonday, May 20, 13
    • WE’VE DESIGNED & MARKETEDOVER 50 INFOGRAPHICSMonday, May 20, 13
    • 5KTweets6KLikes1Radio ShowCASE STUDYHOW DO COLORS AFFECTPURCHASES?Monday, May 20, 13
    • 2kTweets600Likes300LinkedInSharesCASE STUDYBOUNCE RATE DEMYSTIFIEDMonday, May 20, 13
    • 2kTweets1kLikes366LinkedInSharesCASE STUDYWHAT MAKES SOMEONE LEAVE AWEBSITE?Monday, May 20, 13
    • What’s your ROI#measureMonday, May 20, 13
    • Don’t just track ROI,pitch ROI!Tracking a company’s ROI is onething, but before you even acceptthem as a client you should pitchthem how much money you canmake them.- Current traffic- Estimated increase- Conversion rate- Average revenue per sale- Profit magins“Show me the money!”Jerry McGuireMonday, May 20, 13
    • LESSON #3Monday, May 20, 13
    • Creating and signing ideal contractAnalysisWhat’s wrong?$0Pricing optionsSocial proofTestimonialsMonday, May 20, 13
    • Prove yourselfWHO DID YOU WORK WITH?Monday, May 20, 13
    • Include a FREE analysisMonday, May 20, 13
    • Contract termsOUT CLAUSEMILESTONE BASEDPACKAGESPRICING OPTIONS1 YRAUTO-RENEWALMonday, May 20, 13
    • Assume you’ll be passed aroundMonday, May 20, 13
    • LESSON #4Monday, May 20, 13
    • You can’t run a SEO agency like a SEOYOU NEED TO LEARNBusiness≠Monday, May 20, 13
    • Make deals happenYOU NEED TO LEARN TONetworkMonday, May 20, 13
    • What is User Experience?Optimize for happinessWASTING MONEY WILLKill Your ROIMonday, May 20, 13
    • Measure and optimizeyour businessFocus on actionable metrics foryour business. It’s easy to drown ina sea of vanity metrics. Hone in onthe metrics that matter based onyour own specific business goals.- Net Promoter Score- Churn- Average revenue per customer- Employee happiness- Profitability“Be metrics driven and testa lot."Mark SusterMonday, May 20, 13
    • What is User Experience?Don’t be too greedyMonday, May 20, 13
    • Build a culture you can be proud ofMonday, May 20, 13
    • LESSON #5Monday, May 20, 13
    • Be an expert, not a jack of all tradesMonday, May 20, 13
    • Consulted 8 marketing agencies49%INCREASE IN CUSTOMER HAPPINESS37%INCREASE IN PROFITABILITY61%INCREASE IN LTVMonday, May 20, 13
    • What’s yourniche?Monday, May 20, 13
    • Be consistently awesomeMonday, May 20, 13
    • LESSON #6Monday, May 20, 13
    • What is User Experience?In house VS consultantsMonday, May 20, 13
    • The best solution isthe effective oneFigure out where your strengthsand weaknesses lay in yourorganization. Then useconsultants to fill in the gaps.- Optimize for speed- Design for results- Remove bottlenecks- Reduce scope“Efficiency is doing thingsright; effectiveness is doingthe right things.”Peter DruckerMonday, May 20, 13
    • Who are your leaders?EMAILSOCIALCONVERSIONAFFILIATE SEO PAIDMonday, May 20, 13
    • What is User Experience?Optimize for speedLEADERS SPEEDThings UpMonday, May 20, 13
    • LESSON #7Monday, May 20, 13
    • Engineers need love!Monday, May 20, 13
    • The easy route?ENGINEERS LOVE BRIBESMonday, May 20, 13
    • The better routeBuildMeasureLearnreingsoldenionSplTeData Informed - Continuous ImprovementTHE LEAN STARTUPMonday, May 20, 13
    • THANKYOU!Neil Patelquicksprout.comnpatel@kissmetrics.comMonday, May 20, 13