Rick Backus_SearchLove San Diego 2013_Paid Traffic doesn't always suck

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Rick Backus_SearchLove San Diego 2013_Paid Traffic doesn't always suck

  1. 1. The SearchLove San Diego Guide To Dominating Google Shopping #searchlove
  2. 2. WE TAKE THE CHAOS OUT ECOMMERCE ADS
  3. 3. OMG WE WORK BIG RETAILERS!
  4. 4. Google Shopping Is Now PaidFREE GOOGLE SHOPPING TRAFFIC IS DEAD
  5. 5. GOOGLE SHOPPING vs. THE OTHER CSEs
  6. 6. GOOGLE SHOPPING vs. THE OTHER CSEs
  7. 7. GOOGLE SHOPPING vs. THE OTHER CSEs
  8. 8. Why New PLAs Might Be BetterGOOGLE SHOPPING vs. GOOGLE ADWORDS
  9. 9. Why New PLAs Might Be BetterGOODNIGHT SWEET LONG TAIL The Text Ads Long Tail for eCommerce Products is Almost Dead.
  10. 10. 5 STAGES OF GOOGLE SHOPPING GREIF
  11. 11. 8 GOOGLE SHOPPING TIPS 1. Get a Data Feed Guy (or Gal) 5. Discover Your Search Terms 2. Learn How To Bid Properly 6. Avg. Position Does NOT Increase CTR 3. Use The Proper Ad Groups 7. Modify Bids By State 4. Use Labels 8. Sold SKU Strategy
  12. 12. GET A DATA FEED GUY (OR GAL)
  13. 13. LEARN HOW TO BID PROPERLY
  14. 14. All Products Ad Group SKU Level Ad Groups 10-20 Ad Groups PRODUCT VISIBILITY CURVE
  15. 15. USE DATA FEED LABELS
  16. 16. DISCOVER YOUR PRODUCT SEARCH TERMS
  17. 17. Avg. Position Does NOT Increase CTR
  18. 18. Google Shopping Is Now PaidBID MODIFIERS BY STATE
  19. 19. SOLD SKU STRATEGY
  20. 20. 8 GOOGLE SHOPPING TIPS 1. Get a Data Feed Guy (or Gal) 5. Discover Your Search Terms 2. Learn How To Bid Properly 6. Avg. Position Does NOT Increase CTR 3. Use The Proper Ad Groups 7. Modify Bids By State 4. Use Labels 8. Sold SKU Strategy
  21. 21. Google Shopping Is Now PaidGOOGLE OFFERING FEED SERVICES? Expect an announcement in the next 30 days…
  22. 22. Google Shopping Is Now PaidTHE GOOGLE MARKETPLACE IS COMING Vs.
  23. 23. WELCOME TO SAN DIEGO!
  24. 24. Product Listing Ads Guide Google Dynamic Remarketi ng Guide Shopping Feed Managemen t Guide Thank You For Your Time!

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