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Rick Backus_SearchLove San Diego 2013_Paid Traffic doesn't always suck

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Transcript

  • 1. The SearchLove San Diego Guide To Dominating Google Shopping #searchlove
  • 2. WE TAKE THE CHAOS OUT ECOMMERCE ADS
  • 3. OMG WE WORK BIG RETAILERS!
  • 4. Google Shopping Is Now PaidFREE GOOGLE SHOPPING TRAFFIC IS DEAD
  • 5. GOOGLE SHOPPING vs. THE OTHER CSEs
  • 6. GOOGLE SHOPPING vs. THE OTHER CSEs
  • 7. GOOGLE SHOPPING vs. THE OTHER CSEs
  • 8. Why New PLAs Might Be BetterGOOGLE SHOPPING vs. GOOGLE ADWORDS
  • 9. Why New PLAs Might Be BetterGOODNIGHT SWEET LONG TAIL The Text Ads Long Tail for eCommerce Products is Almost Dead.
  • 10. 5 STAGES OF GOOGLE SHOPPING GREIF
  • 11. 8 GOOGLE SHOPPING TIPS 1. Get a Data Feed Guy (or Gal) 5. Discover Your Search Terms 2. Learn How To Bid Properly 6. Avg. Position Does NOT Increase CTR 3. Use The Proper Ad Groups 7. Modify Bids By State 4. Use Labels 8. Sold SKU Strategy
  • 12. GET A DATA FEED GUY (OR GAL)
  • 13. LEARN HOW TO BID PROPERLY
  • 14. All Products Ad Group SKU Level Ad Groups 10-20 Ad Groups PRODUCT VISIBILITY CURVE
  • 15. USE DATA FEED LABELS
  • 16. DISCOVER YOUR PRODUCT SEARCH TERMS
  • 17. Avg. Position Does NOT Increase CTR
  • 18. Google Shopping Is Now PaidBID MODIFIERS BY STATE
  • 19. SOLD SKU STRATEGY
  • 20. 8 GOOGLE SHOPPING TIPS 1. Get a Data Feed Guy (or Gal) 5. Discover Your Search Terms 2. Learn How To Bid Properly 6. Avg. Position Does NOT Increase CTR 3. Use The Proper Ad Groups 7. Modify Bids By State 4. Use Labels 8. Sold SKU Strategy
  • 21. Google Shopping Is Now PaidGOOGLE OFFERING FEED SERVICES? Expect an announcement in the next 30 days…
  • 22. Google Shopping Is Now PaidTHE GOOGLE MARKETPLACE IS COMING Vs.
  • 23. WELCOME TO SAN DIEGO!
  • 24. Product Listing Ads Guide Google Dynamic Remarketi ng Guide Shopping Feed Managemen t Guide Thank You For Your Time!