I’d like to begin this marketing presentation with
the most logical marketing topic I can think of:
SHELLFISH BY RICHARD BRAUTIGAN
Always spend a penny
as if you were spending a dollar
and always spend a dollar
as if you were spending
a wounded eagle and always
spend a wounded eagle as if
you were spending the very sky itself.
FROM “THE CATCHER IN THE RYE” BY J.D. SALINGER
“Take most people, they're crazy about cars.
They worry if they get a little scratch on them,
and they're always talking about how many
miles they get to a gallon, and if they get a
brand-new car already they start thinking
about trading it in for one that's even newer. I
don't even like old cars. I mean they don't
even interest me. I'd rather have a goddamn
horse. A horse is at least human, for God's
sake.” -Holden Caulfield
WE’RE NOT STARTING CONVERSATIONS,
WE’RE JUMPING IN IN THE MIDDLE.
WE HAVE LOTS OF REASONS TO STICK WITH THE NORM
IT’S TOO EXPENSIVE or
THE CLIENT MIGHT HATE IT or
THE INTERNET MIGHT HATE IT or
IT MIGHT NOT GO VIRAL !!!!!!!!!!!!!!!!!!!!!!
THE REWARD ISN’T WORTH THE RISK