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Listening to Your Customers' Wants - Adam Melson - SearchLove Boston

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  • 1. @adammelson Listening to Your Customers’ Wants to Achieve Their Needs
  • 2. @adammelson Adam Melson SEER Interactive @adammelson adamm@seerinteractive.com
  • 3. @adammelson – – –
  • 4. @adammelson But really, I want to share a strategy that recouped $14,000 in a few hours.
  • 5. @adammelson How to convince a CEO to take action that instant.
  • 6. @adammelson How 60 minutes can earn you 10% or more via your potential/existing customers.
  • 7. @adammelson How to bring $225,000 back to your bottom line.
  • 8. @adammelson Who is creating content? Content Everyone
  • 9. @adammelson Funny. Check. WWJD For A Kegorator
  • 10. @adammelson Clickbait
  • 11. @adammelson What are we creating? Content Content Mill Whatever I think Thoroughly Researched
  • 12. @adammelson WEEEEEEEEEEEEE
  • 13. @adammelson Shouting Content
  • 14. @adammelson Shouting Content
  • 15. @adammelson - John Wayne “You’re short on ears and long on mouth.” http://media.photobucket.com/user/aartt/media/store/photograph/johnwayne.jpg.html?filters[term]=john%20wayne&filters[primary]=images
  • 16. @adammelson Where is the VALUE?
  • 17. @adammelson A long time ago in a place in the middle of PA…
  • 18. @adammelson 1. Emotional Triggers 2. Penalties 3. Conduct Further Reseach
  • 19. @adammelson Results: 1. Felony +41% 2. Caught +160%
  • 20. @adammelson Pennsylvania has a $91 Billion Insurance Market
  • 21. @adammelson How do we better empathize with customers?
  • 22. @adammelson • Got The Rankings • Got The Traffic • No Conversions? Well I did my job, so…
  • 23. @adammelson Where are my results?
  • 24. @adammelson
  • 25. @adammelson What about that $14,000 and that $225,000?
  • 26. @adammelson Listen outside the internet
  • 27. @adammelson Boss or client may be skeptical
  • 28. @adammelson What We Heard
  • 29. @adammelson What We Really Heard
  • 30. @adammelson Make the Case
  • 31. @adammelson Make the Real Case
  • 32. @adammelson This is the case.
  • 33. @adammelson Move From Content To Conversion Process
  • 34. @adammelson Your competitors are easier.
  • 35. @adammelson STEP 2 STEP 3 
  • 36. @adammelson    STEP 2 STEP 3 !
  • 37. @adammelson    STEP 4  STEP 2 STEP 3 ! !
  • 38. @adammelson    STEP 4 STEP 5     STEP 2 STEP 3 ! ! ! ! ! !
  • 39. @adammelson    STEP 4 STEP 6 STEP 5     STEP 2 STEP 3 ! ! ! ! ! !
  • 40. @adammelson    STEP 2 STEP 3 STEP 4 STEP 6 STEP 5      STEP 2 STEP 3 ! ! ! ! ! ! Competitor You
  • 41. @adammelson If there isn’t a reaction like this...
  • 42. @adammelson No amount of traffic will fix long & broken.
  • 43. @adammelson Moved from 40 to top 4
  • 44. @adammelson “When clients think they want rankings, they really want money.” - @nicomiceli
  • 45. @adammelson Zero talk about linking.
  • 46. @adammelson Better Understand Your Customers
  • 47. @adammelson Better Understand The Business
  • 48. @adammelson This opens minds. @abby_the_ia http://www.slideshare.net/AbbyCovert/less ons-from-an-ontology-nerd
  • 49. @adammelson Taste what you’re cooking
  • 50. @adammelson Clients may be skeptical.
  • 51. @adammelson My Customer Experience?
  • 52. @adammelson Now We’re Talking About People.
  • 53. @adammelson “No one is exempt from the rule that learning occurs through recognition of error.” Alexander Lowen - Bioenergetics
  • 54. @adammelson What We Heard
  • 55. @adammelson What We Really Heard
  • 56. @adammelson This is the case.
  • 57. @adammelson This is the real case.
  • 58. @adammelson
  • 59. @adammelson Earn more organic $$$ Save PPC $$$ Save Affiliate $$$
  • 60. @adammelson Customer Wants a Coupon
  • 61. @adammelson But…I… Coupon Code?
  • 62. @adammelson Customer Still Wants a Coupon
  • 63. @adammelson What We Heard
  • 64. @adammelson Customer Still Wants a Coupon
  • 65. @adammelson This is the case
  • 66. @adammelson Research leading up to the real case….
  • 67. @adammelson Research leading up to the real case….
  • 68. @adammelson Research leading up to the real case….
  • 69. @adammelson Research leading up to the real case….
  • 70. @adammelson Research leading up to the real case...
  • 71. @adammelson Wait, what?
  • 72. @adammelson Research leading up to the real case...
  • 73. @adammelson This is the real case
  • 74. @adammelson 10,000 29% $800,000+
  • 75. @adammelson Go to your PPC team today. Get your branded keywords.
  • 76. @adammelson This is the real case
  • 77. @adammelson “No one is exempt from the rule that learning occurs through recognition of error.” Alexander Lowen - Bioenergetics
  • 78. @adammelson This is the real case
  • 79. @adammelson Listen outside the internet
  • 80. @adammelson This is the case.
  • 81. @adammelson Your competitors are easier.
  • 82. @adammelson    STEP 2 STEP 3 STEP 4 STEP 6 STEP 5      STEP 2 STEP 3 ! ! ! ! ! ! Competitor You
  • 83. @adammelson Taste what you’re cooking
  • 84. @adammelson This is the real case.
  • 85. @adammelson Earn more organic $$$ Save PPC $$$ Save Affiliate $$$
  • 86. @adammelson This is the real case.
  • 87. @adammelson Adam Melson SEER Interactive @adammelson adamm@seerinteractive.com

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