Listening to Your Customers' Wants - Adam Melson - SearchLove Boston
 

Listening to Your Customers' Wants - Adam Melson - SearchLove Boston

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Listening to Your Customers' Wants - Adam Melson - SearchLove Boston Listening to Your Customers' Wants - Adam Melson - SearchLove Boston Presentation Transcript

  • @adammelson Listening to Your Customers’ Wants to Achieve Their Needs
  • @adammelson Adam Melson SEER Interactive @adammelson adamm@seerinteractive.com
  • @adammelson – – –
  • @adammelson But really, I want to share a strategy that recouped $14,000 in a few hours.
  • @adammelson How to convince a CEO to take action that instant.
  • @adammelson How 60 minutes can earn you 10% or more via your potential/existing customers.
  • @adammelson How to bring $225,000 back to your bottom line.
  • @adammelson Who is creating content? Content Everyone
  • @adammelson Funny. Check. WWJD For A Kegorator
  • @adammelson Clickbait
  • @adammelson What are we creating? Content Content Mill Whatever I think Thoroughly Researched
  • @adammelson WEEEEEEEEEEEEE
  • @adammelson Shouting Content
  • @adammelson Shouting Content
  • @adammelson - John Wayne “You’re short on ears and long on mouth.” http://media.photobucket.com/user/aartt/media/store/photograph/johnwayne.jpg.html?filters[term]=john%20wayne&filters[primary]=images
  • @adammelson Where is the VALUE?
  • @adammelson A long time ago in a place in the middle of PA…
  • @adammelson 1. Emotional Triggers 2. Penalties 3. Conduct Further Reseach
  • @adammelson Results: 1. Felony +41% 2. Caught +160%
  • @adammelson Pennsylvania has a $91 Billion Insurance Market
  • @adammelson How do we better empathize with customers?
  • @adammelson • Got The Rankings • Got The Traffic • No Conversions? Well I did my job, so…
  • @adammelson Where are my results?
  • @adammelson
  • @adammelson What about that $14,000 and that $225,000?
  • @adammelson Listen outside the internet
  • @adammelson Boss or client may be skeptical
  • @adammelson What We Heard
  • @adammelson What We Really Heard
  • @adammelson Make the Case
  • @adammelson Make the Real Case
  • @adammelson This is the case.
  • @adammelson Move From Content To Conversion Process
  • @adammelson Your competitors are easier.
  • @adammelson STEP 2 STEP 3 
  • @adammelson    STEP 2 STEP 3 !
  • @adammelson    STEP 4  STEP 2 STEP 3 ! !
  • @adammelson    STEP 4 STEP 5     STEP 2 STEP 3 ! ! ! ! ! !
  • @adammelson    STEP 4 STEP 6 STEP 5     STEP 2 STEP 3 ! ! ! ! ! !
  • @adammelson    STEP 2 STEP 3 STEP 4 STEP 6 STEP 5      STEP 2 STEP 3 ! ! ! ! ! ! Competitor You
  • @adammelson If there isn’t a reaction like this...
  • @adammelson No amount of traffic will fix long & broken.
  • @adammelson Moved from 40 to top 4
  • @adammelson “When clients think they want rankings, they really want money.” - @nicomiceli
  • @adammelson Zero talk about linking.
  • @adammelson Better Understand Your Customers
  • @adammelson Better Understand The Business
  • @adammelson This opens minds. @abby_the_ia http://www.slideshare.net/AbbyCovert/less ons-from-an-ontology-nerd
  • @adammelson Taste what you’re cooking
  • @adammelson Clients may be skeptical.
  • @adammelson My Customer Experience?
  • @adammelson Now We’re Talking About People.
  • @adammelson “No one is exempt from the rule that learning occurs through recognition of error.” Alexander Lowen - Bioenergetics
  • @adammelson What We Heard
  • @adammelson What We Really Heard
  • @adammelson This is the case.
  • @adammelson This is the real case.
  • @adammelson
  • @adammelson Earn more organic $$$ Save PPC $$$ Save Affiliate $$$
  • @adammelson Customer Wants a Coupon
  • @adammelson But…I… Coupon Code?
  • @adammelson Customer Still Wants a Coupon
  • @adammelson What We Heard
  • @adammelson Customer Still Wants a Coupon
  • @adammelson This is the case
  • @adammelson Research leading up to the real case….
  • @adammelson Research leading up to the real case….
  • @adammelson Research leading up to the real case….
  • @adammelson Research leading up to the real case….
  • @adammelson Research leading up to the real case...
  • @adammelson Wait, what?
  • @adammelson Research leading up to the real case...
  • @adammelson This is the real case
  • @adammelson 10,000 29% $800,000+
  • @adammelson Go to your PPC team today. Get your branded keywords.
  • @adammelson This is the real case
  • @adammelson “No one is exempt from the rule that learning occurs through recognition of error.” Alexander Lowen - Bioenergetics
  • @adammelson This is the real case
  • @adammelson Listen outside the internet
  • @adammelson This is the case.
  • @adammelson Your competitors are easier.
  • @adammelson    STEP 2 STEP 3 STEP 4 STEP 6 STEP 5      STEP 2 STEP 3 ! ! ! ! ! ! Competitor You
  • @adammelson Taste what you’re cooking
  • @adammelson This is the real case.
  • @adammelson Earn more organic $$$ Save PPC $$$ Save Affiliate $$$
  • @adammelson This is the real case.
  • @adammelson Adam Melson SEER Interactive @adammelson adamm@seerinteractive.com