How i doubled distilled's social media following in 12 months
 

How i doubled distilled's social media following in 12 months

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Distilled's own content and social queen, Cheri Percy talks through some of the tips and tricks she's learnt from fronting a band to managing the Distilled community. In this presentation, she shares ...

Distilled's own content and social queen, Cheri Percy talks through some of the tips and tricks she's learnt from fronting a band to managing the Distilled community. In this presentation, she shares her experiences of everything from successful email marketing campaigns to manning that corporate Twitter account; be that for you band or boss!

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https://twitter.com 184
http://socialmedialondon.co.uk 149
http://www.conseilsmarketing.com 132
http://test.sbdev.si 28
http://getpocket.com 18
http://inbound.org 15
http://tadejstanic.sbdev.si 12
http://translate.googleusercontent.com 7
http://www.google.com 6
http://www.rx2.eu 6
http://feedly.com 3
http://assets.txmblr.com 2
http://www.redditmedia.com 2
http://tweetedtimes.com 2
http://salonvelvet.tumblr.com 2
http://bibblio.org 1
http://www.linkedin.com 1
http://www.pulse.me 1
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    How i doubled distilled's social media following in 12 months How i doubled distilled's social media following in 12 months Presentation Transcript

    • How I doubled Distilled’s social media following in 12 months CHERI PERCY
    • June 2012
    • @distilledCheri Percy Coldplay are topping the charts
    • @distilledCheri Percy The Olympics come to London
    • @distilledCheri Percy And so do I…
    • I do not have a personal social media account *gasp* @distilledCheri Percy
    • I had (and still have) a lot of hobbies @distilledCheri Percy
    • I was a good promoter. @distilledCheri Percy
    • @distilledCheri Percy Ladyfest Paris 2012
    • @distilledCheri Percy One way to make friends..
    • @distilledCheri Percy A two day event of live music
    • @distilledCheri Percy Performance arts and exhibitions
    • I wrote for an online music blog. @distilledCheri Percy
    • the girls are @distilledCheri Percy
    • @distilledCheri Percy
    • @distilledCheri Percy the girls are team
    • @distilledCheri Percy We’ve been featured on The Guardian
    • @distilledCheri Percy And got a link!
    • I played in a Riot Grrl band. @distilledCheri Percy
    • Don’t know what a Riot Grrl band is? @distilledCheri Percy
    • @distilledCheri Percy It looks like this…
    • @distilledCheri Percy And sounds like this…
    • @distilledCheri Percy Yes, I was a blonde then…
    • A pretty good band, in fact… @distilledCheri Percy
    • a refreshing kick in the goolies to boring lad rock and post-rocking chinstrokers the land over..." Drowned In Sound @distilledhttp://drownedinsound.com/releases/10409/reviews/2163650-
    • Engaging with people online to get the desired result @distilledCheri Percy
    • Right. @distilledCheri Percy
    • How I doubled Distilled’s social media following @distilledCheri Percy
    • 2013 19, 050 @distilledCheri Percy 2012 7, 532
    • 2012 1, 989 @distilledCheri Percy 2013 4,245
    • 2013 25,000 @distilledCheri Percy 2012 15,000
    • 2013 7, 646 @distilledCheri Percy 2012 2, 352
    • @distilledwww.distilled.net A bit of history…
    • You’ve been handed the keys to corporate Twitter account, but now what? @distilledhttp://www.stateofsearch.com/what-should-i-tweet-tips-for- planning-corporate-twitter-accounts/
    • No, that’s not really what I do, Mum. @distilledCheri Percy
    • It’s about conversation not broadcast @distilledCheri Percy
    • A community is “a group of people sharing common interests” @distilledCheri Percy
    • Starting the conversation @distilledCheri Percy
    • July 2012 (one month in)
    • @distilledhttp://pinterest.com/distilled/contentcrush/ One month in…
    • @distilledhttp://pitchfork.com/peopleslist/ Pitchfork’s People’s List
    • @distilledhttp://www.beck.com/index.php/beck-mcsweeneys-present-beck- hansens-song-reader-coming-in-december-2012 Beck’s Interactive Song Reader
    • @distilledhttp://www.incredibox.com/en/play Incredibox
    • We got some kudos @distilledCheri Percy
    • @distilledCheri Percy
    • And some new followers @distilledCheri Percy
    • 307 @distilledCheri Percy
    • Dizzy heights! @distilledCheri Percy
    • Identify the best social media channels to suit you @distilledCheri Percy
    • August 2012
    • 3 months in
    • How to measure social media efforts @distilledhttp://www.distilled.net/blog/distilled/how-to-measure- social-media-efforts/
    • Tag your URL’s @distilledhttp://www.distilled.net/blog/distilled/how-to-measure- social-media-efforts/
    • @distilledCheri Percy Here’s the social traffic
    • Use the Google URL builder @distilledhttps://support.google.com/analytics/answer/1033867?hl =en
    • We recently launched this… It looks like this…
    • @distilledCheri Percy Add your source
    • @distilledCheri Percy Add your medium
    • @distilledCheri Percy Name your campaign
    • Pro tip – Use Tweetdeck for scheduling @distilledhttps://support.google.com/analytics/answer/1033867?hl =en
    • Buffer breaks things! @distilledhttps://support.google.com/analytics/answer/1033867?hl =en
    • @distilledCheri Percy Here’s my nice, tidy URL
    • @distilledCheri Percy Here’s Buffer’s version
    • Gah! @distilledhttps://support.google.com/analytics/answer/1033867?hl =en
    • @distilledCheri Percy And here it is all up in your Analytics
    • Similarly, use the FB scheduler @distilledhttp://www.facebook.com/Distilled/allactivity
    • @distilledCheri Percy Use the little clock here..
    • @distilledCheri Percy And find all your scheduled posts here…
    • Use sparingly though @distilledhttp://www.distilled.net/blog/distilled/though-google- analytics-was-all-about-seo-think-again
    • November 2012 (5 months in)
    • #askdistilled
    • Exclusive content for our G+ community @distilledCheri Percy
    • Turns out, not even our community is on G+! @distilledCheri Percy
    • @distilledCheri Percy #DistilledLive videos
    • @distilledCheri Percy Building our presence on YouTube
    • 295 subscribers 28, 490 views @distilledCheri Percy 799 subscribers 117, 671 views
    • @distilledCheri Percy #DistilledLive playlist
    • #DistilledLive grew from there @distilledCheri Percy
    • @distilledCheri Percy Free Google+ Hangouts
    • @distilledDistilledLive | The SEO Toolkit with Craig Bradford Sometimes these go well…
    • @distilledDistilledLive | The SEO Toolkit with Craig Bradford What a guy…
    • Use content your colleagues are producing @distilledCheri Percy
    • April 2013
    • 10 months in
    • @distilledCheri Percy The Marketing Calendar
    • @distilledCheri Percy Project management
    • So, why not a traditional calendar eh? @distilledCheri Percy
    • Discuss individual tasks @distilledCheri Percy
    • @distilledCheri Percy Add a project brief
    • @distilledCheri Percy Attach relevant documents
    • @distilledCheri Percy @replies within a card
    • Filter to see forthcoming events @distilledCheri Percy
    • @distilledCheri Percy Significant Event filter ‘on’
    • Filter to things that are due @distilledCheri Percy
    • @distilledCheri Percy Assigned to me
    • What did this new system teach us? @distilledCheri Percy
    • We can launch our content…
    • @distilledhttp://www.youtube.com/watch?v=1LMiHPIW5UQ With supporting marketing
    • @distilled http://www.distilled.net/blog/distilled/distilledlive-london- mobile-sites-and-search/ With blog posts
    • @distilledCheri Percy With dedicated email campaigns
    • @distilledCheri Percy Use social to support these campaigns
    • Remember that State of Search post from Hannah? @distilledhttp://www.stateofsearch.com/what-should-i-tweet-tips- for-planning-corporate-twitter-accounts/
    • Find the conversation (and be part of it) @distilledhttp://www.stateofsearch.com/what-should-i-tweet-tips- for-planning-corporate-twitter-accounts/
    • @distilledCheri Percy Track your associated brands
    • @distilledCheri Percy Bookmark these for later
    • Using Favourites as online testimonials @distilledCheri Percy
    • @distilledCheri Percy Twitter gives you the HTML code!
    • @distilledCheri Percy Media and Press page
    • @distilledCheri Percy My career development
    • A content strategy @distilledCheri Percy
    • May 2013
    • 11 Months in
    • @distilledhttp://www.distilled.net/blog/distilled/distilledu-is-going-free/ DistilledU Open Day
    • #contentcrush
    • @distilledhttp://www.distilled.net/blog/distilled/distilledu-is-going-free/ We have a system
    • @distilledhttp://www.distilled.net/blog/distilled/distilledu-is-going-free/ We have checklists
    • @distilledhttp://www.distilled.net/blog/distilled/distilledu-is-going-free/ We create shareable graphics
    • @distilledhttp://www.distilled.net/blog/distilled/distilledu-is-going-free/ We plan partnerships
    • @distilledhttp://www.distilled.net/blog/distilled/distilledu-is-going-free/ We give away free stuff…
    • We build our brand (and our community) @distilledCheri Percy
    • 2013 19, 050 @distilledCheri Percy 2012 7, 532
    • 2012 1, 989 @distilledCheri Percy 2013 4,245
    • 2013 7, 646 @distilledCheri Percy 2012 2, 352
    • 2013 25,000 @distilledCheri Percy 2012 15,000
    • The system works (hooray!)
    • What does a community manager do then? @distilledCheri Percy
    • Build a structure and plan ahead @distilledCheri Percy
    • Pick the right platforms for you and your brand @distilledCheri Percy
    • Conversation not broadcast @distilledCheri Percy
    • @distilledhttp://www.distilled.net/blog/distilled/distilledu-is-going-free/ And free stuff!
    • Do blondes have more fun?
    • What happened to the band?
    • @distilledViolet Violet at Norwich Arts Centre, 27th April 2013 For one night only…
    • Boy, was our email marketing good. @distilledCheri Percy
    • A sold out event. @distilledCheri Percy
    • Thanks. Any questions? CHERI PERCY Content and Community Manager cheri.percy@distilled.net • @distilled