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Elle Rose Williams_What Online PRs can learn from Traditional PR

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Transcript

  • 1. What can you learn about online PR, from traditional PR and bloggers?
  • 2. Who am I? Blogger Traditional PR Online PR ‘Digital person’
  • 3. Traditional: Coverage and Circulation Online: Links and Social
  • 4. For traditional PR, online coverage is often secondary.
  • 5. Traditional: Journalists and editors Online: Editors and bloggers
  • 6. Stunts and News Generation
  • 7. Content
  • 8. So what can you learn from Traditional PR?
  • 9. Getting coverage is constant, not campaign based
  • 10. Identify what makes your client or brand interesting
  • 11. Think about what time of year it is
  • 12. Look at what you already have
  • 13. Don’t be afraid to be reactive
  • 14. Learn how to talk to journalists how they want to be talked to.
  • 15. • Don’t treat them like a cell in your spreadsheet (even if that’s all they are) • Call them before emailing – even if only for a minute • Find something (anything) to connect with them on
  • 16. Don’t sound bored
  • 17. Understand what makes something news
  • 18. “News is something, that somebody somewhere doesn’t want you to publish” – Randolph Hearst
  • 19. It has to be surprising to be a story
  • 20. HERE
  • 21. Package it up properly
  • 22. Don’t waste their time with fluff
  • 23. Make sure your story needs minimal rewriting
  • 24. MAKE THEM LOOK GOOD
  • 25. Do your research (lots of it)
  • 26. Don’t burn your bridges
  • 27. Use social media
  • 28. Make them happy
  • 29. Don’t be afraid to ask
  • 30. Any questions?