Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Elle Rose Williams_What Online PRs can learn from Traditional PR

590

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
590
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
15
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. What can you learn about online PR, from traditional PR and bloggers?
  • 2. Who am I? Blogger Traditional PR Online PR ‘Digital person’
  • 3. Traditional: Coverage and Circulation Online: Links and Social
  • 4. For traditional PR, online coverage is often secondary.
  • 5. Traditional: Journalists and editors Online: Editors and bloggers
  • 6. Stunts and News Generation
  • 7. Content
  • 8. So what can you learn from Traditional PR?
  • 9. Getting coverage is constant, not campaign based
  • 10. Identify what makes your client or brand interesting
  • 11. Think about what time of year it is
  • 12. Look at what you already have
  • 13. Don’t be afraid to be reactive
  • 14. Learn how to talk to journalists how they want to be talked to.
  • 15. • Don’t treat them like a cell in your spreadsheet (even if that’s all they are) • Call them before emailing – even if only for a minute • Find something (anything) to connect with them on
  • 16. Don’t sound bored
  • 17. Understand what makes something news
  • 18. “News is something, that somebody somewhere doesn’t want you to publish” – Randolph Hearst
  • 19. It has to be surprising to be a story
  • 20. HERE
  • 21. Package it up properly
  • 22. Don’t waste their time with fluff
  • 23. Make sure your story needs minimal rewriting
  • 24. MAKE THEM LOOK GOOD
  • 25. Do your research (lots of it)
  • 26. Don’t burn your bridges
  • 27. Use social media
  • 28. Make them happy
  • 29. Don’t be afraid to ask
  • 30. Any questions?

×