Elle Rose Williams_What Online PRs can learn from Traditional PR
 

Elle Rose Williams_What Online PRs can learn from Traditional PR

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    Elle Rose Williams_What Online PRs can learn from Traditional PR Elle Rose Williams_What Online PRs can learn from Traditional PR Presentation Transcript

    • What can you learn about online PR, from traditional PR and bloggers?
    • Who am I? Blogger Traditional PR Online PR ‘Digital person’
    • Traditional: Coverage and Circulation Online: Links and Social
    • For traditional PR, online coverage is often secondary.
    • Traditional: Journalists and editors Online: Editors and bloggers
    • Stunts and News Generation
    • Content
    • So what can you learn from Traditional PR?
    • Getting coverage is constant, not campaign based
    • Identify what makes your client or brand interesting
    • Think about what time of year it is
    • Look at what you already have
    • Don’t be afraid to be reactive
    • Learn how to talk to journalists how they want to be talked to.
    • • Don’t treat them like a cell in your spreadsheet (even if that’s all they are) • Call them before emailing – even if only for a minute • Find something (anything) to connect with them on
    • Don’t sound bored
    • Understand what makes something news
    • “News is something, that somebody somewhere doesn’t want you to publish” – Randolph Hearst
    • It has to be surprising to be a story
    • HERE
    • Package it up properly
    • Don’t waste their time with fluff
    • Make sure your story needs minimal rewriting
    • MAKE THEM LOOK GOOD
    • Do your research (lots of it)
    • Don’t burn your bridges
    • Use social media
    • Make them happy
    • Don’t be afraid to ask
    • Any questions?