Content Marketing for Start Ups

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Check out the slides that Distilled's very own, Tom Critchlow presented at the recent New York Meet Up on Content Marketing for Start Ups.

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Content Marketing for Start Ups

  1. 1. Content MarketingFor Startups@tomcritchlow
  2. 2. Good Content =How To Deliver Marketing > SEO Documents
  3. 3. If You Only Read One Thing….. http://www.kalzumeus.com/2010/01/24/startup-seo/
  4. 4. How Do YouHow To Deliver Do Content? Documents
  5. 5. You’ll Suck To Start With
  6. 6. Shit Takes Time & Is Hard
  7. 7. Shit Takes Time & Is Hard: The DataSource: http://marketeer.kapost.com/wp-content/uploads/2012/06/Content-Marketing-Kapost-Eloqua-eBook.pdf
  8. 8. Build Content People Want
  9. 9. Build Content People Likehttp://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
  10. 10. Build Content With Voicehttp://www.avc.com/a_vc/2011/09/minimum-viable-personality.html
  11. 11. Video Content(Pro-tip: self host)
  12. 12. “ So how are you going to create large amounts of content that satisfies needs for your users while still advancing your business needs and not being garbage? You leverage the unfair advantages that you have because you’re the smallest guy in the room Patrick Kalzumeus
  13. 13. Outreach IsHow The Secret To Deliver Sauce Documents
  14. 14. Social followings and email lists accelerate your flywheel
  15. 15. “ Outreach is easy for startups. Find the linkerati, create content they’ll like and then tell them about it….. Rinse repeat. Tom Critchlow
  16. 16. “Link Building” Sucks
  17. 17. Tom CritchlowVP Operations NYCwww.distilled.nettom.critchlow@distilled.net@tomcritchlowFiercely curious. Passionate about learning. Email me!

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