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Community Building in a New Social Era - Sheena Medina - SearchLove 2014

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  • 1. Community Building in a New Social Era by @SheenaMedina
  • 2. I also like to jump in front of stuff...
  • 3. Made using BigAssMessage.com (This is a real website)
  • 4. What is the New Social Era?
  • 5. The New Social Era is about validating our intelligence and creating value. @SheenaMedina #SearchLove
  • 6. 1. Start with why? @SheenaMedina #SearchLove
  • 7. “[Fast Company] missed the mark with The Influence Project, in a big way, and confused the idea of ‘influence’ with ego.” “I’m sad that there wasn’t more to this.” “I was expecting something different.” “I’m sorry I clicked.” “I’m disappointed.”
  • 8. @SheenaMedina #SearchLove 2. Create value through meaning.
  • 9. In order to break through and reach someone create something of value. When you’ve created something of real value, you don’t need to do any marketing. @SheenaMedina #SearchLove
  • 10. @SheenaMedina #SearchLove 3. Focus on outcomes.
  • 11. “[We should] stop seeing ourselves as content factories and start seeing ourselves as members of our communities who are in the relationship business.” - Jeff Jarvis @SheenaMedina #SearchLove
  • 12. @SheenaMedina #SearchLove 1. Start with why? 2. Create value through meaning. 3. Focus on outcomes.
  • 13. Thanks for listening! Let’s chat after, IRL. More stuff about me: SheenaMedina.com