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Bridget Randolph_SearchLove London 2013

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  • There are loads of resources out there. And if you want more info, come find me after this and we’ll chat.
  • This is the trend of the future.
  • Emphasis WORLD; biggest growth in APAC region
  • The consequence
  • And this is what the case studies all have in common.
  • multiscreen because: sequential screening and simultaneous usage
  • And it’s limited; even big companies mess it up.
  • So what are some small steps to help improve your website mobile experience?
  • Explain what this is.
  • Explain more.
  • Google product notifications do this too. And Kindle links to Audible.
  • DON’T FORGET TO SET THE WIDTH TO SEE THE CSS
  • basically they would only show lingerie and swimwear ads to users who had sunny/hot weather.
  • hint: you can do this sort of thing with UA as well.
  • Img http://cdn.androidbeat.com/wp-content/uploads/2013/08/google-now-cards.jpgUse EofS image
  • http://thecorcorangroup.tumblr.com/post/31730399378/a-young-woman-followed-by-her-shadow-battery-parkBrand example as opposed to google
  • not going to say too much about this because there are a lot of people more qualified to discuss social media strategy. but the key thing is,
  • Split over two slides?This is what happens when the brands step back into the conversation in a social way instead of a sales-y way.
  • There may be several intermediate steps in the process.
  • The final step is the offline transaction, I go into the store and by a coverThis time the checkout assistant asks me if I’m an EE customerI say yes, they put in my mobile number which pulls up my account (user ABC) and puts the order through for the phone coverThe POS then sends that to UA using the measurement protocol and the sale is attributed to user ID ABCNow when we look at the stats in UA we will see something different:
  • (what’s showrooming?)
  • http://econsultancy.com/uk/blog/63484-showrooming-is-not-a-threat-to-retailers-revenue-stats
  • gave specially trained staff tablets to search comparison sites for the lowest price and then match the lowest option to complete the sale. imghttp://www2.pictures.zimbio.com/gi/Best+Buy+Black+Friday+waErw9WzhYsl.jpg
  • http://www.qubitproducts.com/content/11-uplift-conversions?pagination=clients&UK visitors who had not purchased online within nine months, but had visited the site more than three times.
  • http://www.wired.com/design/2013/08/a-new-ikea-app-lets-you-place-3d-furniture-in-your-home/
  • http://www.bubblews.com/assets/images/news/1524579090_1369941782.jpg
  • up from 3% in 2010 and 11% last year. and it’s predicted to just keep growing (remember the growth in data usage we looked at earlier!)http://www.businessinsider.com/why-mobile-commerce-is-set-to-explode-2013-5
  • http://www.wpcentral.com/sites/wpcentral.com/files/amazon.jpg
  • (massive PR op as well)
  • http://cdn.itproportal.com/photos/iphone-5s-fingerprint-purchases_original.jpg
  • http://blog.frooition.com/wp-content/uploads/2012/06/paypalCheckout.jpgUA callback
  • direct access from home screenexclusive mobile contentnot just talking about your branded app
  • Clarify that this can be turned off
  • Note that this can be turned off.
  • This is especially important because a mobile device is a personal device
  • http://econsultancy.com/uk/blog/63641-a-critical-look-at-some-of-today-s-most-relevant-email-marketing-questions Lucy Wilsden
  • they provide full service or just use them for the HTML and export to your preferred provider
  • Why do I like this?
  • imghttp://rctgo.com/assets/images/games/nolimits/screenshots/11.jpg