Brian Clark_SearchLove San Diego_A Strategic Approach to Creative Content Marketing
 

Brian Clark_SearchLove San Diego_A Strategic Approach to Creative Content Marketing

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    Brian Clark_SearchLove San Diego_A Strategic Approach to Creative Content Marketing Brian Clark_SearchLove San Diego_A Strategic Approach to Creative Content Marketing Presentation Transcript

    • A STRATEGIC APPROACH TO CREATIVE CONTENT MARKETING Brian Clark CEO - Copyblogger Media @copyblogger
    • Social Content Search Sale Email
    • Unaware Attraction Permission Conversion Sale
    • THE MONOMYTH
    • Unaware Attraction Permission Conversion Ordinary World Call to Adventure Meeting the Mentor Crossing the Threshold Sale
    • THE STORY: CONTENT AS MENTOR
    • THE 5Cs OF CONTENT CREATION
    • 5Cs ‣ Context ‣ Cornerstone ‣ Connection ‣ Conversion ‣ Copy
    • CONTEXT ‣ What’s the journey?
    • FIND OUT THEIR PROBLEMS AND DESIRES, MAKE THEM THE HERO, AND HELP THEM ON THEIR JOURNEY
    • CORNERSTONE ‣ What do they need to know?
    • CONNECTION ‣ What do they need to engage?
    • MEANING + FASCINATION = ENGAGEMENT
    • CONVERSION ‣ What do they need to believe?
    • EVANGELIZE AND CONVERT
    • COPY ‣ What’s the offer?
    • ‣ Great product or service ‣ Fantastic value ‣ Communicate benefits ‣ Overcome lingering objections ‣ Reverse risk
    • ‣Cornerstone = Educate ‣Connection = Engage ‣Conversion = Evangelize
    • Brian Clark @copyblogger http://copyblogger.com/