A guide to Content Marketing

A guide to Content Marketing



Distilled and Zemanta teamed up to bring you this awesome guide to content marketing.

Distilled and Zemanta teamed up to bring you this awesome guide to content marketing.



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A guide to Content Marketing A guide to Content Marketing Presentation Transcript

  • Content Marketing#contentme
  • Questions for Marketers to Ask#contentme
  • #contentmeLook up and ask questions before getting started
  • #contentme Who is my audience? Where do they hang out? How do they consume content? What’s my goal?
  • Who’s Doing It Well?
  • #contentme GoPro Cameras making slick vids Camera is attached to the surf board http://www.youtube.com/user/GoProCamera
  • #contentme Pottery Barn DIY Tips for the Home http://www.youtube.com/potterybarn
  • #contentme Fred Wilson for Blogging Holy Engagemant, Batman http://www.avc.com/
  • #contentme An Auto Giant tackles SlideShare (and social media in general) http://www.slideshare.net/scottmonty/putting-the-car-in-karma-how- ford-creates-value-through-social-media
  • Whitepapers/ eBooks
  • #contentme http://www.hubspot.com/internet-marketing-whitepapers/Hubspot is killing it with content
  • Infographics/Visualizations
  • #contentme http://aytm.com/blog/research-junction/angry-birds-addiction/This is how an infographic is done
  • http://www.grantelevators.com.au/news/state-australian-construction- industryWorks in “boring” niches too, if done really well
  • #contentme Interactive Music Map (Thomson UK)This is how a visualization is done
  • Inhouse orOutsource?
  • Questions to Ask
  • #contentme Do I have internal writing resources? Do I have a GOOD graphic designer?Will I need this resource (full time) after this project? Do these resources have the expertise needed (honestly)?
  • #contentme If so, go ahead and do it in-house. If not, find the right resources.
  • Resourcesfor Content Creation
  • #contentme Need copy? http://contently.com/ http://www.textbroker.com/ http://www.zerys.com/
  • #contentme Infographics? http://www.shepardportfolio.com/ http://www.97thfloor.com/
  • #contentme The Kitchen Sink? Not a bad idea.. http://www.distilled.net/
  • #contentme Making Movies? 20 Billion Views every month = a lot of eye balls If it’s non-promotional, social material.
  • #contentme Another option (non-promotional)http://vimeo.com/
  • #contentme Onsite or Promotional Material Awesome presentation on using video to get more links to your website
  • Importance of ConsistentContent Creation (aka Editorial Calendar)
  • #contentme Commitment (issues) Consistent Content = Authority and Audience
  • #contentme Never Give Up http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic-2012
  • #contentme Month to Month Comparison From http://bostjan.konstrukt.it/
  • Ways to Stay Consistent
  • #contentme http://www.contentmarketinginstitute.com /2010/08/content-marketing-editorial- calendar/ http://michaelhyatt.com/annual-planning- calendar.html Pro tip: Custom calendar for blog posts if you use Google Apps for your business. A few editorial calendar resources
  • #contentme Curation or Creation?
  • #contentme Easiest way to blog for business Be SEO Friendly: Put it on a subfolder (domain.com/blog), not a subdomain (blog.domain.com)
  • #contentme Manage your WP Workflow http://editflow.org/
  • Finding andStoring Blog Ideas
  • #contentme http://blogspire.zemanta.com/
  • #contentme http://percolate.com/Percolate – like Summify, but cooler.
  • http://alltop.com/Crowdsourced Ideas FTW #contentme
  • http://evernote.com/Evernote for PC, Mac, iPhone, iPad #contentme
  • Templating Blog Posts
  • #contentmeTemplating is not for everyone
  • #contentme Six Blog Post Templates (LinchPin Bloggers) Simplistic but helpful -> The Anatomy Of An Effective Blog Post (@michaelhyatt) A good outline template -> How to Use Evernote As A Blogger (@michaelhyatt)If you’re publishing frequently, a templatemay be a good idea.
  • #contentme Don’t copy. Adapt to fit your needs.
  • #contentme Content Promotion
  • #contentme Identifying Influencers
  • #contentme This happens before you create the content
  • Finding Prospects Easily
  • #contentmeFor some niches. For spammier niches, not as helpful.
  • #contentmeBetter for tech-related industries.
  • #contentmehttp://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-linksMine your (or your client’s) Twitter followers
  • #contentme Zemanta http://zemanta.com/outreach
  • HardcoreProspecting
  • #contentmeCitation Labs (new kid on the block)
  • #contentmeOntolo (Campaigns find your prospects for you)
  • #contentmeBuzzstream
  • OutreachProductivity
  • http://www.seomoz.org/blog/linkbuilder-gmail-productivity-setup-and-outreach-examples
  • #contentmeBuzzstream
  • Remember
  • #contentme Keep first contact short (hook ‘em) Have value to offer (superb content) Always know what they’ve linked to before (this came first)
  • #contentme Good video from Rob Ousbey http://www.distilled.net/store/sl- 2011-hustle/
  • Tracking ROI
  • #contentmeBuzzstream (crawl your links)
  • Linkstant (http://www.linkstant.com/)
  • #contentme http://www.wordstream.com/blog/ws/2011/09/01/scale- linkbuilding-with-google-docsGoogle Docs
  • #contentmePodio
  • #contentme + =ToutApp + Highrise(http://justinbriggs.org/18-tools-to-speed-up-link-building)
  • #contentmeRavenTools Link Manager
  • #contentmeAnalytics (http://kaushik.net/avinash)
  • #contentmeMajesticSEO
  • #contentmeOpenSiteExplorer
  • Questions? #contentme
  • #contentmeLondon - WEBCONTENTVIPLDN07 price£349+vat, normally priced at £449+vatBoston - WEBCONTENTVIPBOS07 price $549,normally priced at $699