15 Free CRO Tools

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Check out Distilled's own Rob Millard introduces us to some of the tools that he uses in his day-to-day CRO consulting work and shows you how to get the most out of them.

Published in: Technology, Design

15 Free CRO Tools

  1. 1. 15 Free CRO Tools ROB MILLARD
  2. 2. ROB MILLARD
  3. 3. SPEAKER NAME - EDIT FOOTER Getting budget can stop you from starting
  4. 4. ROB MILLARD Web Wire Review, Ite Feedback Usability Test Analytics framing rate ROB MILLARD
  5. 5. SPEAKER NAME - EDIT FOOTERProject Management - Trello trello.com
  6. 6. SPEAKER NAME - EDIT FOOTERProject Management - Weekly teuxdeux.com
  7. 7. SPEAKER NAME - EDIT FOOTERProject Management - Daily todokyo.com
  8. 8. Web Analytics www.google.com/analytics
  9. 9. Web Analytics – Google Analytics Goals Navigation Ecommerce Summary Exit Rates GA Funnel Visualisation New vs. Bounce Rates Returning Segmentation
  10. 10. Web Analytics – Google Analytics Logged in? (session) Already Custom (visitor) purchased? Variables Topics (page) Stock levels (page)
  11. 11. SPEAKER NAME - EDIT FOOTERWeb Analytics - ClickHeat www.labsmedia.com/clickheat
  12. 12. ROB MILLARD Wire Web Analytics Feedback Usability Test Review, Iterate framing ROB MILLARD
  13. 13. Feedback - KISSInsights www.kissinsights.com
  14. 14. Feedback - Uservoice www.uservoice.com
  15. 15. SPEAKER NAME - EDIT FOOTERFeedback – 4Q Survey www.4qsurvey.com
  16. 16. SPEAKER NAME - EDIT FOOTERFeedback – Your Own SurveyUse Google Docs Forms to replicate1. Based on today’s visit, how would you rate your site experience overall?2. Which of the following best describes the primary purpose of your visit?3. Were you able to complete the purpose of your visit today?4a. (If yes) What do you value most about the [sitename] website?4b. (If no) Please tell us why you were not able to fully complete the purpose ofyour visit today?http://docs.google.com
  17. 17. SPEAKER NAME - EDIT FOOTERFeedback - Twitter twitter.com
  18. 18. SPEAKER NAME - EDIT FOOTERFeedback - TwitterUse a hashtag to make curation easier…http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/https://seogadget.co.uk/playing-around-with-importxml-in-google-spreadsheets/http://www.brelson.com/2009/11/using-google-spreadsheets-to-extract-twitter-data/
  19. 19. ROB MILLARD Wire Web Analytics Feedback Usability Test Review, Iterate framing ROB MILLARD
  20. 20. Usability Testing1. Recruit representative users (~5)2. Give them representative tasks to perform3. Encourage them to speak aloud4. Capture and review
  21. 21. SPEAKER NAME - EDIT FOOTERUsability Testing - Recruitment
  22. 22. SPEAKER NAME - EDIT FOOTERUsability Testing - Silverback silverbackapp.com
  23. 23. SPEAKER NAME - EDIT FOOTERUsability Testing - Quicktime
  24. 24. SPEAKER NAME - EDIT FOOTERUsability Testing - Jing www.techsmith.com/jing.html
  25. 25. SPEAKER NAME - EDIT FOOTERUsability Testing - Scripts• http://www.howto.gov/sites/default/files/usability-test-script.pdf• http://24ways.org/2006/fast-and-simple-usability-testing• http://boagworld.com/usability/what-goes-into-a-user-testing-script/
  26. 26. SPEAKER NAME - EDIT FOOTERUsability (Accessibility?) - Browser browserlab.adobe.com
  27. 27. SPEAKER NAME - EDIT FOOTERUsability (Accessiblity?) - Browser
  28. 28. SPEAKER NAME - EDIT FOOTERUsability - Usabilityhub www.usabilityhub.com
  29. 29. SPEAKER NAME - EDIT FOOTERUsability - TheClickTest
  30. 30. SPEAKER NAME - EDIT FOOTERUsability - TheClickTest
  31. 31. ROB MILLARD Web Wire Review, Feedback Usability Test Analytics framing Iterate ROB MILLARD
  32. 32. Wireframing - Cacoo cacoo.com
  33. 33. SPEAKER NAME - EDIT FOOTERWireframing – Google Docs Drawing docs.google.com
  34. 34. SPEAKER NAME - EDIT FOOTERWireframing – Pen, Paper, Camera
  35. 35. ROB MILLARD Web Wire Review, Feedback Usability Test Analytics framing Iterate ROB MILLARD
  36. 36. SPEAKER NAME - EDIT FOOTERTesting - GWO www.google.com/websiteoptimizer
  37. 37. SPEAKER NAME - EDIT FOOTERTesting – GA Experimentshttp://marketingland.com/google-analytics-content-experiments-12170https://support.google.com/analytics/bin/topic.py?hl=en&topic=1745146
  38. 38. SPEAKER NAME - EDIT FOOTERTesting – BT Buckets btbuckets.com
  39. 39. SPEAKER NAME - EDIT FOOTER BUT free tools aren’t a substitute for the real deal.
  40. 40. Thank YouAny Questions ROB MILLARD
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