15 Free CRO Tools
 

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Check out Distilled's own Rob Millard introduces us to some of the tools that he uses in his day-to-day CRO consulting work and shows you how to get the most out of them.

Check out Distilled's own Rob Millard introduces us to some of the tools that he uses in his day-to-day CRO consulting work and shows you how to get the most out of them.

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15 Free CRO Tools Presentation Transcript

  • 1. 15 Free CRO Tools ROB MILLARD
  • 2. ROB MILLARD
  • 3. SPEAKER NAME - EDIT FOOTER Getting budget can stop you from starting
  • 4. ROB MILLARD Web Wire Review, Ite Feedback Usability Test Analytics framing rate ROB MILLARD
  • 5. SPEAKER NAME - EDIT FOOTERProject Management - Trello trello.com
  • 6. SPEAKER NAME - EDIT FOOTERProject Management - Weekly teuxdeux.com
  • 7. SPEAKER NAME - EDIT FOOTERProject Management - Daily todokyo.com
  • 8. Web Analytics www.google.com/analytics
  • 9. Web Analytics – Google Analytics Goals Navigation Ecommerce Summary Exit Rates GA Funnel Visualisation New vs. Bounce Rates Returning Segmentation
  • 10. Web Analytics – Google Analytics Logged in? (session) Already Custom (visitor) purchased? Variables Topics (page) Stock levels (page)
  • 11. SPEAKER NAME - EDIT FOOTERWeb Analytics - ClickHeat www.labsmedia.com/clickheat
  • 12. ROB MILLARD Wire Web Analytics Feedback Usability Test Review, Iterate framing ROB MILLARD
  • 13. Feedback - KISSInsights www.kissinsights.com
  • 14. Feedback - Uservoice www.uservoice.com
  • 15. SPEAKER NAME - EDIT FOOTERFeedback – 4Q Survey www.4qsurvey.com
  • 16. SPEAKER NAME - EDIT FOOTERFeedback – Your Own SurveyUse Google Docs Forms to replicate1. Based on today’s visit, how would you rate your site experience overall?2. Which of the following best describes the primary purpose of your visit?3. Were you able to complete the purpose of your visit today?4a. (If yes) What do you value most about the [sitename] website?4b. (If no) Please tell us why you were not able to fully complete the purpose ofyour visit today?http://docs.google.com
  • 17. SPEAKER NAME - EDIT FOOTERFeedback - Twitter twitter.com
  • 18. SPEAKER NAME - EDIT FOOTERFeedback - TwitterUse a hashtag to make curation easier…http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/https://seogadget.co.uk/playing-around-with-importxml-in-google-spreadsheets/http://www.brelson.com/2009/11/using-google-spreadsheets-to-extract-twitter-data/
  • 19. ROB MILLARD Wire Web Analytics Feedback Usability Test Review, Iterate framing ROB MILLARD
  • 20. Usability Testing1. Recruit representative users (~5)2. Give them representative tasks to perform3. Encourage them to speak aloud4. Capture and review
  • 21. SPEAKER NAME - EDIT FOOTERUsability Testing - Recruitment
  • 22. SPEAKER NAME - EDIT FOOTERUsability Testing - Silverback silverbackapp.com
  • 23. SPEAKER NAME - EDIT FOOTERUsability Testing - Quicktime
  • 24. SPEAKER NAME - EDIT FOOTERUsability Testing - Jing www.techsmith.com/jing.html
  • 25. SPEAKER NAME - EDIT FOOTERUsability Testing - Scripts• http://www.howto.gov/sites/default/files/usability-test-script.pdf• http://24ways.org/2006/fast-and-simple-usability-testing• http://boagworld.com/usability/what-goes-into-a-user-testing-script/
  • 26. SPEAKER NAME - EDIT FOOTERUsability (Accessibility?) - Browser browserlab.adobe.com
  • 27. SPEAKER NAME - EDIT FOOTERUsability (Accessiblity?) - Browser
  • 28. SPEAKER NAME - EDIT FOOTERUsability - Usabilityhub www.usabilityhub.com
  • 29. SPEAKER NAME - EDIT FOOTERUsability - TheClickTest
  • 30. SPEAKER NAME - EDIT FOOTERUsability - TheClickTest
  • 31. ROB MILLARD Web Wire Review, Feedback Usability Test Analytics framing Iterate ROB MILLARD
  • 32. Wireframing - Cacoo cacoo.com
  • 33. SPEAKER NAME - EDIT FOOTERWireframing – Google Docs Drawing docs.google.com
  • 34. SPEAKER NAME - EDIT FOOTERWireframing – Pen, Paper, Camera
  • 35. ROB MILLARD Web Wire Review, Feedback Usability Test Analytics framing Iterate ROB MILLARD
  • 36. SPEAKER NAME - EDIT FOOTERTesting - GWO www.google.com/websiteoptimizer
  • 37. SPEAKER NAME - EDIT FOOTERTesting – GA Experimentshttp://marketingland.com/google-analytics-content-experiments-12170https://support.google.com/analytics/bin/topic.py?hl=en&topic=1745146
  • 38. SPEAKER NAME - EDIT FOOTERTesting – BT Buckets btbuckets.com
  • 39. SPEAKER NAME - EDIT FOOTER BUT free tools aren’t a substitute for the real deal.
  • 40. Thank YouAny Questions ROB MILLARD