Lauren Vaccarello_SearchLove San Diego_From Search to Online to Marketing
 

Lauren Vaccarello_SearchLove San Diego_From Search to Online to Marketing

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    Lauren Vaccarello_SearchLove San Diego_From Search to Online to Marketing Lauren Vaccarello_SearchLove San Diego_From Search to Online to Marketing Presentation Transcript

    • 8,000+ Customers97% Retention Rate The First-Party Data Platform! ROI Focused $$ From Search to Online to Marketing Success and Failure In Becoming a Grown Up Marketer Lauren Vaccarello, VP Marketing
    • 1.  A little bit about me 2.  Communication 3.  Holistic marketing 4.  Know your business 5.  Business goals 6.  Budgets Agenda
    • Who Am I?
    • DON’T LET YOUR ROLE DEFINE YOUR INFLUENCE
    • KNOW HOW TO COMMUNICATE
    • WHAT EXACTLY IS A LEAD?
    • WHAT IS A CONVERSION RATE?
    • LEARNED TO THINK HOLISTICALLY
    • What Happens When Search Volume Drops?
    • What Happens When SEO Traffic Goes Down? You’re a Hero •  Traffic  down  12%   •  SEO  conversions  20%+   •  Leads  up  30%+   •  Pipeline  up  40%+  
    • KNOW YOUR BUSINESS
    • Testing Messaging in SEM
    • KNOW HOW SALES GETS PAID
    • ALIGN WITH BUSINESS GOALS
    • How I Screwed This Up
    • MONEY IS POWER
    • My Conversation with Neil Young WINNING MINDSHARE AND MY CONVERSATION WITH NEIL YOUNG
    • Takeaways: 1.  Learn how to communicate 2.  Use SEM for message testing 3.  Know how sales gets paid 4.  Learn every step of the marketing funnel 5.  Think about marketing across channels
    • Thank You! Lauren Vaccarello, VP Marketing AdRoll @LaurenV