Disruptive Media: Annika Lidne - Social Media Strategi
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Disruptive Media: Annika Lidne - Social Media Strategi - Presentation Transcript
- Social media strategi 2008-04-16
- ALLA företag ska ha en strategi för sociala medier! ... men det är helt okej att börja smått.
- 1. SOCIAL MEDIA STRATEGI ★ bevakning ★ reaktiv organisation ★ aktivt deltagande i konversationen ★ aktivt relationsbyggande ★ ‘socialamedierisera’ egna webbsajten ★ egen publiceringskanal ★ blogger-PR ★ social media newsroom ★ skapa opinion för egna frågor ★ lösningar för interna problem ★ relationsskapande marknadsföring
- 2. BEVAKNING ★ vem diskuterar ditt företag, dina produkter och dina medarbetare på nätet?
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