Cesar Castro Open Innovation Presentation

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Presentation by Cesar Castro, DiscoveryCast CEO, on open innovation.

Presentation by Cesar Castro, DiscoveryCast CEO, on open innovation.

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  • 1. Open Innovation and the Future of Organizations Cesar Castro cesar@discoverycast.com Founder and CEO DiscoveryCast, Inc. ©
Copyright
2010
DiscoveryCast,
Inc.
all
rights
reserved


  • 2. 1
‐
Open
Innova,on
 Strategies
 Topics Topics 2
‐
Preparing
for
The
 8
‐
Brainstorming
/
 New
Innova,on
 Idea,on
 Paradigm
 3
‐
Innova,on
in
an
 6
‐
Examples
/
Case
 Increasingly
 Studies
 Collabora,ve
 Environment
 5
‐
GeIng
Started:
 4
‐
Managing
 Developing
An
 Confiden,ality
/
IP
 Innova,on
Strategy
 ©
Copyright
2010
DiscoveryCast,
Inc.
all
rights
reserved

 2
  • 3. My Background 
1980’s
 
1990’s
 
2000’s
 
Today
 ©
Copyright
2010
DiscoveryCast,
Inc.
all
rights
reserved


  • 4. Innovation is……. (to be filled in later) ©
Copyright
2010
DiscoveryCast,
Inc.
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rights
reserved

 4
  • 5. Open Innovation is…… (to be filled in later) ©
Copyright
2010
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Inc.
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rights
reserved

 5
  • 6. What Has Changed In The Innovation Landscape? IBM CEO Survey - March 2006 ©
Copyright
2010
DiscoveryCast,
Inc.
all
rights
reserved

 6
  • 7. Innovation Is Everywhere Seeing
the
unseen
or,
 Op,mizing
the
value
crea,on
 
“…the
eureka
moment…”
 opportunity
 Scien,fic
Discovery
 Technological
Innova,on
 New
Market
Insight
 Market
/
Retail
Innova,on
 New
Produc,on
/
Process
Insight
 Supply
Chain
Innova,on
 New
Business
/
Financial
Insight
 Business
Model
Innova,on
 New
HR
Policies
 Human
Capital
Management
 Innova,on
 New
Social
/
Ecological
Insight
 Social
Innova,on
 Regulatory
/
Legisla,ve
Change
 Business
/
Marke,ng
Innova,on
 ©
Copyright
2010
DiscoveryCast,
Inc.
all
rights
reserved


  • 8. What is Open Innovation? (traditional definition) Closed Innovation Model Market Revenue Open Market Innovation Revenue Model plus New Revenue ©
Copyright
2010
DiscoveryCast,
Inc.
all
rights
reserved

 8
  • 9. New Explanation of Open Innovation suppliers
 re6rees
 Large firms/ social networks individual firm 
Academia/
 




SME’s
 innova6on
 group
 Individuals/
 consultants
 customers
 compe6tors
 INTERNAL INNOVATION ©
Copyright
2010
DiscoveryCast,
Inc.
all
rights
reserved

 9
  • 10. New Explanation of Open Innovation Open
Innova*on
 Begins

Internally,
Then
Goes
External
 suppliers
 re6rees
 Large firms/ social networks individual firm 
Academia/
 




SME’s
 innova6on
 group
 Individuals/
 consultants
 customers
 compe6tors
 INTERNAL INNOVATION AND EXTERNAL INNOVATION ©
Copyright
2010
DiscoveryCast,
Inc.
all
rights
reserved

 10
  • 11. Why Is Open Innovation Important? 



Companies
have…..
  


lowered
their
cost
of
innovaAon
  


brought
new
ideas
to
old
problems
  


generated
new
revenue
streams
  


accelerated
the
rate
of
innovaAon
 ©
Copyright
2010
DiscoveryCast,
Inc.
all
rights
reserved

 11
  • 12. Open Innovation Strategies ©
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2010
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Inc.
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  • 13. Open Innovation Requires A Portfolio Approach Internal External Indirect Direct Social ©
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2010
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Inc.
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reserved

 13
  • 14. Characteristics of An Open Innovation Approach Rapid Prototyping of Ideas Distributed Diversity Shared Anyone Can Financial Contribute Risk Share and Co- create IP ©
Copyright
2010
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Inc.
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rights
reserved

 14
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. How To Prepare For The New Innovation Paradigm ©
Copyright
2010
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Inc.
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rights
reserved


  • 22. Principles Of The New Innovation Model Develop More Transparency Engage with networks Embrace community Competitors can be collaborators Discourage the “Not Invented Here” syndrome Engage with failure Maintain a “memory” bank of successes/failures ©
Copyright
2010
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Inc.
all
rights
reserved

 22
  • 23. FailCon ©
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Inc.
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  • 24. Key Skills For Individuals Learn to frame the question properly Think of yourself as a solution finder Learn to collaborate and share Stay informed with filtered information 
 ©
Copyright
2010
DiscoveryCast,
Inc.
all
rights
reserved

 24
  • 25. Key Skills For Companies Prioritize and incentivize innovation Move to a higher risk profile Adapt the company structure Reinvent company culture Promote experimentation and weather change
 25
  • 26. Innovation in an Increasingly Collaborative Environment ©
Copyright
2010
DiscoveryCast,
Inc.
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rights
reserved


  • 27. Engagement in social networks The Engagement Ladder Source: Forrester Research ©
Copyright
2010
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Inc.
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rights
reserved

 27
  • 28. Managing Confidentiality / Intellectual Property ©
Copyright
2010
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Inc.
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rights
reserved


  • 29. Confidentiality/Intellectual Property RULE
#1
 Not
every
challenge
/
technology
need
is
 suitable
for
external
innovaAon
 ©
Copyright
2010
DiscoveryCast,
Inc.
all
rights
reserved

 29
  • 30. Confidentiality/Intellectual Property  


Look
for
opportuniAes
to
share
non‐confidenAal
 





informaAon
first
  


Framing
the
quesAon
can
also
help
manage
 





confidenAality
  


Risk‐taking
needs
to
be
higher

  


80
/20
rule
(80%
of
of
corporate
IP
is
not
uAlized)
  

IP
ownership
is
shiWing;
small
businesses
are
accounAng
 




for
more
and
more
of
the
innovaAon
pie
(patents,
 




technology,
etc)
 ©
Copyright
2010
DiscoveryCast,
Inc.
all
rights
reserved

 30
  • 31. Getting Started ©
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Inc.
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  • 32. Getting Started The innovation dial 32
  • 33. 4 Strategies to Leverage External Networks Creative Bazaar Jam Session emergent INNOVATION TYPE Orchestra MOD Station defined central diffuse NETWORK LEADER Source: The Global Brain, 2008 ©
Copyright
2010
DiscoveryCast,
Inc.
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rights
reserved

 33
  • 34. ✖
 MIT Open CourseWare
  • 35. ✖
 Nokia
  • 36. ✖
 Kraft Innovation Portal
  • 37. ✖
 My Starbucks Idea
  • 38. ✖
 Clorox
  • 39. ✖
 Intuit
  • 40. ✖
 Dell Ideastorm
  • 41. ✖
 Unilever
  • 42. ✖
 Android OS
  • 43. Conclusion ©
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2010
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Inc.
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rights
reserved


  • 44. Innovation is……. A process by which new ideas fuel developments in products or services that capture value in the marketplace. ©
Copyright
2010
DiscoveryCast,
Inc.
all
rights
reserved

 44
  • 45. Open Innovation is……. A mindset, not a type or category of innovation A means of production for innovation ©
Copyright
2010
DiscoveryCast,
Inc.
all
rights
reserved

 45
  • 46. Key Takeaways  


Open
InnovaAon
is
all
about
culture
change
  


PorZolio
approach
is
important
  


Social
networks
are
part
of
innovaAon
  


Framing
the
quesAon
is
a
criAcal
skill
  


ConfidenAality

/
Intellectual
Property
CAN
be
managed
  


Diversity
of
the
network
is
important
 ©
Copyright
2010
DiscoveryCast,
Inc.
all
rights
reserved

 46
  • 47. Bibliography The
Open
Innova6on
Revolu6on,
Stefan
Lindegaard,
Wiley
,
 2010.

 The
Global
Brain,
SaAsh
Nambisan
and
Mohanbir
Sawhney,
 Wharton
School
Publishing,
2008.
 Open
Business
Models,
Henry
Chesbrough,
Harvard
Bus.
School
 Press,
2006.
 Crowdsourcing,
Jeff
Howe,
Random
House,
2008.
 Open
Innova6on:
The
New
Impera6ve
for
Crea6ng
and
Profi6ng
 from
Technology,
Henry
Chesbrough,
HBS
Press,
2003.
 ©
Copyright
2010
DiscoveryCast,
Inc.
all
rights
reserved

 47
  • 48. Open Innovation and the Future of Organizations Cesar Castro cesar@discoverycast.com Founder and CEO DiscoveryCast, Inc. ©
Copyright
2010
DiscoveryCast,
Inc.
all
rights
reserved