Intention Economy

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Why searching a website is not a good idea? How buyers intention caputing systems will replace the traditional marketing and sdvertising? How we move into intention economy?. We try to answer some of these questions.

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  • Intention Economy

    1. 1. S T Manikandan and Changing rules of “web search” Intention Economy
    2. 2. “ The Intention Economy is about buyers finding sellers , not sellers finding (or "capturing") buyers” --- Doc Searls, 2006
    3. 3. “ The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made”.
    4. 4. “ You don't need advertising to make them buy”.
    5. 5. What is deriving “Intention economy” ?
    6. 6. Internet & Mobile More interaction among buyers
    7. 7. Internet & Mobile Buyers know more feedback from consumers not from marketers
    8. 8. Internet & Mobile Virtual experience
    9. 9. Decentralized Technology Technological improvement to produce economically minimum no. of units
    10. 10. Decentralized Technology High personalization is possible
    11. 11. Demand pattern More personalized, unique demand from consumers against standard “mass produced ” items
    12. 12. Inspiring Examples !
    13. 13. Eventful Consumers demand “event/performance” on particular theme/artist and organizers conduct that in the particular town
    14. 14. <ul><li>United Customers, Libo.com, Let us buy it.com </li></ul><ul><li>“ Team buying”, more bargain </li></ul><ul><li>Buyers coordination </li></ul>
    15. 15. Sella Band, Crowd Spirit Crowd funding, individual design
    16. 16. How intention economy changes the rules of “info search” ?
    17. 17. Mass advertising mass media, forced interruptions Sellers buying spaces in mass media
    18. 18. Mass advertising mass media, forced interruptions Sellers buying spaces in mass media Web search-Adwords targeted customers leads into “sellers own space/web pages”
    19. 19. Mass advertising mass media, forced interruptions Sellers buying spaces in mass media Web search-Adwords targeted customers leads into “sellers own space/web pages” Web search-Adwords Increased efficiency but it is still advertisement i.e sellers pushing to buyers mind
    20. 20. What about buyers expressing intention?
    21. 21. What about buyers expressing intention? Buyer : Express intention sellers : search buyers intention, offer personalized solutions
    22. 22. Web search Starts with sellers having web page for their ads buyers search sellers individual web pages
    23. 23. Web search Starts with sellers having web page for their ads buyers search sellers individual web pages Intention search Starts with buyers expressing intention Sellers search buyers intention & offer individual solution
    24. 24. Web search Starts with sellers having web page for their ads buyers search sellers individual web pages Intention search Starts with buyers expressing intention Sellers search buyers intention & offer individual solution
    25. 25. Google (Web search) buyers “search” is made scare by keeping it hiding, thus sellers competing based on “marketing muscle”
    26. 26. Google (Web search) DiscoverData (Intention search) buyers “search” is made scare by keeping it hiding, thus sellers competing based on “marketing muscle” buyers intention is accessible to all sellers and genuine and quality players has chance of winning buyers mind rather than those who afford to high cost advertising
    27. 27. Google (Web search) Highest bidder of keyword, displays his ads, thus buyers having a chance to initiate with selected sellers
    28. 28. Google (Web search) DiscoverData (Intention search) Seller who communicated the best offer gets a chance to close the deal, while every body has a equal access to buyers intention Highest bidder of keyword, displays his ads, thus buyers having chance to initiate with selected sellers, who has huge marketing budget
    29. 29. How you can be part of “emerging” reality ?
    30. 30. Express yourself Just express your requirements, rather than searching “million pages” I am looking for hotel for 3 days in Goa
    31. 31. Don’t waste time Increase your productivity rather than wasting time in front of computer searching endlessly. Just express your intention and get the offers in your mailbox
    32. 32. Don’t advertise Capture buyers intention and communicate your offer to buyer personally
    33. 33. If you are techie collaborate with us for improving our web application(discoverdata.in), which is our attempt to capture buyers intention
    34. 34. stmanikandan www.discoverdata.in Thank you

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