Intention Economy

S T Manikandan and Changing rules of “web search” Intention Economy

“ The Intention Economy is about buyers finding sellers , not sellers finding (or "capturing") buyers” --- Doc Searls, 2006

“ The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made”.

“ You don't need advertising to make them buy”.

What is deriving “Intention economy” ?

Internet & Mobile More interaction among buyers

Internet & Mobile Buyers know more feedback from consumers not from marketers

Internet & Mobile Virtual experience

Decentralized Technology Technological improvement to produce economically minimum no. of units

Decentralized Technology High personalization is possible

Demand pattern More personalized, unique demand from consumers against standard “mass produced ” items

Inspiring Examples !

Eventful Consumers demand “event/performance” on particular theme/artist and organizers conduct that in the particular town

United Customers, Libo.com, Let us buy it.com

“ Team buying”, more bargain

Buyers coordination

Sella Band, Crowd Spirit Crowd funding, individual design

How intention economy changes the rules of “info search” ?

Mass advertising mass media, forced interruptions Sellers buying spaces in mass media

Mass advertising mass media, forced interruptions Sellers buying spaces in mass media Web search-Adwords targeted customers leads into “sellers own space/web pages”

Mass advertising mass media, forced interruptions Sellers buying spaces in mass media Web search-Adwords targeted customers leads into “sellers own space/web pages” Web search-Adwords Increased efficiency but it is still advertisement i.e sellers pushing to buyers mind

What about buyers expressing intention?

What about buyers expressing intention? Buyer : Express intention sellers : search buyers intention, offer personalized solutions

Web search Starts with sellers having web page for their ads buyers search sellers individual web pages

Web search Starts with sellers having web page for their ads buyers search sellers individual web pages Intention search Starts with buyers expressing intention Sellers search buyers intention & offer individual solution

Google (Web search) buyers “search” is made scare by keeping it hiding, thus sellers competing based on “marketing muscle”

Google (Web search) DiscoverData (Intention search) buyers “search” is made scare by keeping it hiding, thus sellers competing based on “marketing muscle” buyers intention is accessible to all sellers and genuine and quality players has chance of winning buyers mind rather than those who afford to high cost advertising

Google (Web search) Highest bidder of keyword, displays his ads, thus buyers having a chance to initiate with selected sellers

Google (Web search) DiscoverData (Intention search) Seller who communicated the best offer gets a chance to close the deal, while every body has a equal access to buyers intention Highest bidder of keyword, displays his ads, thus buyers having chance to initiate with selected sellers, who has huge marketing budget

How you can be part of “emerging” reality ?

Express yourself Just express your requirements, rather than searching “million pages” I am looking for hotel for 3 days in Goa

Don’t waste time Increase your productivity rather than wasting time in front of computer searching endlessly. Just express your intention and get the offers in your mailbox

Don’t advertise Capture buyers intention and communicate your offer to buyer personally

If you are techie collaborate with us for improving our web application(discoverdata.in), which is our attempt to capture buyers intention

stmanikandan www.discoverdata.in Thank you