[Product Name] Insert Product Photograph Here  Your Logo  Here (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) ww...
What are people  really  saying about you? (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchG...
<ul><li>What is Social Media Listening vs. Social Media Research? </li></ul><ul><ul><li>Social Media Listening  is the pro...
<ul><li>What is the goal for your social media initiative? </li></ul><ul><li>If your goal is to quickly interact with your...
Social Media Research Process (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com Defi...
Social Media Research Process (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com Conv...
Industry Trends (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com <ul><li>2010 indus...
<ul><li>Dashboard Example of Output </li></ul><ul><li>( http :// bit.ly/gG4Ej0 ) </li></ul><ul><li>Questions? </li></ul>(p...
[Product Name] Insert Product Photograph Here  Your Logo  Here (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) ww...
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Social Media Research

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Discovery Research Group is a market research solutions provider that has been conducting research for over 25 years. They've recently launched a social media research product. This presentation outlines the process.

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Social Media Research

  1. 1. [Product Name] Insert Product Photograph Here Your Logo Here (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com Social Media Research The World is Talking Are you measuring?
  2. 2. What are people really saying about you? (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com <ul><li>Average Facebook user has 130 friends. </li></ul><ul><li>25 Billion pieces of content are shared on Facebook each month. </li></ul><ul><li>500 Million users of Facebook. </li></ul><ul><li>In 2010, Twitter had 100 Million registered users. 300 Thousand new users are signing on per day. </li></ul><ul><li>Twitter users are averaging 55 million tweets a day.  That's 637 tweets a second. </li></ul><ul><li>Social Media sites make up 5 of the top 10 sites in the world (Alexa) </li></ul><ul><li>Much of what is being written is about you, your company, and your products and services. </li></ul>
  3. 3. <ul><li>What is Social Media Listening vs. Social Media Research? </li></ul><ul><ul><li>Social Media Listening is the process of collecting information from social media sites with the goal of understanding what people are saying about your company or client with the direct intention of responding to customer’s questions, requests, or concerns. </li></ul></ul><ul><ul><li>Social Media Research is the application of marketing and opinion research methods to social media data for the purposes of conducting research (e.g., usage and attitude studies, social media research tracking studies, custom research, etc.) </li></ul></ul><ul><ul><li>There’s a REAL Difference! </li></ul></ul>(p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com
  4. 4. <ul><li>What is the goal for your social media initiative? </li></ul><ul><li>If your goal is to quickly interact with your customers based on their comments, tweets, posts online, you are looking for a Social Media Listening solution. </li></ul><ul><li>If you are trying to use unsolicited online communication and personal opinion to predict future behavior, answer business questions, and guide your organization…conduct Social Media Research. </li></ul><ul><li>Both processes are valuable. One provides business interactions, the other business insights. </li></ul>(p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com
  5. 5. Social Media Research Process (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com Define Research Need, Research Questions, Analytic & Data Analysis Requirements Identify Sample Sources (websites, Twitter, Facebook, RSS, Forums, etc.) ID Sample Frame, Quotas, N Size Based on Appropriate Statistical Representation Scrape Web Data Based on Sample Frame Is Current Sample Large Enough to Meet Sampling Requirements NO YES
  6. 6. Social Media Research Process (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com Convert Unstructured Text to Quantifiable Data (Keep in Mind Analytical Design) Text Analytics, Coding of Unstructured Text, Sentiment Identification Statistical Analysis on Quantified Data (Sentiment Analysis, Time Series, Satisfaction Measures, etc.) Presentation Formats & Added Options Dashboards Executive Reports PowerPoint Added to Survey Data For More Analysis Ad Hoc (Repeat Process) Tracking (Maintain)
  7. 7. Industry Trends (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com <ul><li>2010 industry surveys identified Social Media Research as one of “hottest” emerging market research solutions. </li></ul><ul><li>Social Media Research will NOT replace standard research practices, but is a very good supplement to current methods (Social Media findings quantifiably evaluated with survey research; Robust qualitative information that may supplement current qualitative initiatives). </li></ul><ul><li>Standard market research practices apply. </li></ul><ul><li>Good for sentiment analysis, time series analysis, measurement of events (advertising, name changes, etc.), customer satisfaction, content analysis, etc. </li></ul>
  8. 8. <ul><li>Dashboard Example of Output </li></ul><ul><li>( http :// bit.ly/gG4Ej0 ) </li></ul><ul><li>Questions? </li></ul>(p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com
  9. 9. [Product Name] Insert Product Photograph Here Your Logo Here (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com Presented by: Vaughn Mordecai 6975 Union Park Center, Ste. 450 Midvale, UT 84047 800.678.3748 [email_address] www.DiscoveryResearchGroup.com

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