Dirk Palder Capgemini: Digital Shopper Relevancy PostExpo 2012, Brussels
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Moderator - Dirk Palder, Member of the global postal leadership team, Capgemini, ...
Moderator - Dirk Palder, Member of the global postal leadership team, Capgemini,
12:15 - 12:30 - The new trend: Consumer Relevancy (DSR) – The transformation of eCommerce
Dirk Palder, Member of the global postal leadership team, Capgemini
Ten years ago, the Capgemini Group launched Consumer Relevancy. Since then the retail and consumer product industry has seen significant changes. Consumers are now armed with technology. Capgemini therefore launched the Digital Shopper’s Relevancy (DSR). Key findings of the DSR report on digital shoppers across developing and mature markets show the challenges of e-tailers in this new environment. The new shoppers expect a seamless integration across online, social media, mobile and physical stores. Is eCommerce still a field of play for Postal Services 3.0?
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