The$Status$of$Postal$Services$3.0:$
Second$Postal$Innova9on$Study$
!
Launching!new!services!in!the!postal!industry.!
A!cus...
Contents$
! Study Background
! Key Findings
! Examples
! Strategic Learning's

2$
Study$Background$
What!triggered!Capgemini!for!conduc>ng!this!study?$
Mo9va9on$for$the$study$
Market!

Developments!!
&!Needs!

Study!Trigge...
What!is!the!second!global!Postal!Innova>on!Study?$
General$condi9ons$of$the$second$Postal$Innova9on$Study$

Aiming$for$gat...
!!!!!!!!!!!!!What!are!your!findings!from!innova>on!gathering!and!data!usage?$
Learnings$from$informa9on$gathering$and$usage...
!!!!!!!!!!!!!!Which!areas!did!you!cover!from!the!postal!operators!studied?$
Areas$covered$
Ini>al!target!areas:!

Iden>fied...
!!!!!!!!!!!!!!Which!postal!operators!are!covered!in!the!second!Postal!Innova>on!Study?$
Study$coverage$–$Four$con9nents$
O...
Key$Findings$
!!!!!!!!!!!!!! !Which!postal!operators!were!the!most!innova>ve!companies!in!the!period!
covered?1$
Number$of$new$product/$...
Have!you!iden>fied!profound!differences!among!the!postal!operators!
studied!according!to!their!new!product/!service!strategy...
How!did!you!capture!and!evaluate!the!degree!of!new!product/!service!
introduc>ons?$
Framework$–$New$Product$Radar$[$WHAT$
...
How!did!you!capture!and!evaluate!the!degree!of!new!product/!service!
introduc>ons?$
Framework$–$New$Product$Radar$[$WHY$
D...
How!did!you!capture!and!evaluate!the!degree!of!new!product/!service!
introduc>ons?$
Framework$–$New$Product$Radar$[$HOW$
D...
WHAT!is!the!role!of!digitaliza>on!for!postal!operators’!business!model!
transforma>on?$
Overall$evalua9on$–$WHAT$
Lessons ...
WHY!do!postal!operators!introduce!new!products/!services?$
Overall$evalua9on$–$WHY$
Lessons Learned

WHY!
$$
Reason for ne...
HOW!do!postal!operators!implement!new!product/!service!introduc>ons?$
Overall$evalua9on$–$HOW$$
Lessons Learned

HOW!
$$
M...
How!many!introduc>ons!target!the!postal!value!chain!and!where?$
Assignment$of$new$products/$services$to$the$stages$in$the$...
What!are!your!learnings!from!Leaders?$
Overall$evalua9on$–$LEADERS$
Leaders!

Lessons Learned

$$

Leaders$hunt$for$new$bu...
What!are!your!learnings!from!Laggards?$
Overall$evalua9on$–$LAGGARDS$
Laggards!

Lessons Learned

$$
PostNord!(Denmark/!Sw...
What!are!your!learnings!from!Ac>vists,!operators!that!are!neither!Leaders!!
nor!Laggards?$
Overall$evalua9on$–$Ac9vists$
A...
Examples$
!!!!!!!!!!!!!!What!are!the!most!interes>ng!products!and!services!from!your!perspec>ve?$
Product$Highlights$(1/4)$–$Individ...
!!!!!!!!!!!!!!What!are!the!most!interes>ng!products!and!services!from!your!perspec>ve?$
Product$Highlights$(2/4)$–$Individ...
!!!!!!!!!!!!!!What!are!the!most!interes>ng!products!and!services!from!your!perspec>ve?$
Product$Highlights$(3/4)$–$Individ...
!!!!!!!!!!!!!!!!What!are!the!most!interes>ng!products!and!services!from!your!perspec>ve?$
Product$Highlights$(4/4)$–$Intro...
Strategic$Learnings$
What!were!the!overall!key!findings!of!the!second!Postal!Innova>on!!
Study,!also!compared!to!the!predecessor!edi>on?$
Connec...
“The!Status!of!Postal!Services!3.0”!!based!on!Capgemini’s!second!innova>on!study:!
Postal!Service!is!transforming,!but!so!...
Which!lessons!can!postal!operators!learn!and!what!are!you!famous!for?!
Postal$Market$Spider$Net:$Development$in$five$strate...
What!is!your!desired!and!in!your!country!respected!future!brand!percep>on!
based!on!the!fundaments!of!your!core!and!change...
Have!you!missed!our!Digital!Transforma>on!Study!with!MIT?!!
Have!a!look!at!the!findings!!
!
Thank!you!
Innova>on!–!Transforma>on!–!Postal!Services!3.0!
Dirk Palder
Vice President
Member Global
Postal-& Distribution...
Upcoming SlideShare
Loading in …5
×

2012 10-16 idc world - postal innovation - dirk palder - launching new services in the postal industry - a customer orientated approach - second global postal innovation study

1,182 views

Published on

Findings from Capgemini Consulting second postal innovation study.
Please feel free to contact Dirk Palder to get deeper information our background.

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,182
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
43
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

2012 10-16 idc world - postal innovation - dirk palder - launching new services in the postal industry - a customer orientated approach - second global postal innovation study

  1. 1. The$Status$of$Postal$Services$3.0:$ Second$Postal$Innova9on$Study$ ! Launching!new!services!in!the!postal!industry.! A!customer!orientated!approach?! ! Key$study$findings$/$Capgemini$Consul9ng$ Dirk$Palder,$Global$Postal$Leadership$team$ $ IDWorld$Interna9onal$Congress$$ Frankfurt,$16th$October$2012$ Transform to the power of digital
  2. 2. Contents$ ! Study Background ! Key Findings ! Examples ! Strategic Learning's 2$
  3. 3. Study$Background$
  4. 4. What!triggered!Capgemini!for!conduc>ng!this!study?$ Mo9va9on$for$the$study$ Market! Developments!! &!Needs! Study!Triggers! Customer! !  Requests$for$inspira9ons$ !  Need$for$business$ transforma9on$ !  Changes$through$digital$ world$ !  Lack$of$a$comprehensive$new$product/$ service$compendium$ !  Hot$topic$in$the$industry$ !  High$acceptance$of$Capgemini’s$ predecessor$study$ !  Strong$demand$for$a$successor$edi9on$ New products/ services as means for business transformation/ business model change !  Helping!in!defining!the!roadmap!to!Postal!Services!3.0! !  Providing!inspira>ons!for!innova>on! Copyright © 2012 Capgemini Consulting. All rights reserved. 4$
  5. 5. What!is!the!second!global!Postal!Innova>on!Study?$ General$condi9ons$of$the$second$Postal$Innova9on$Study$ Aiming$for$gathering$in[depth$know[how$regarding$the$power$of$ innova9on$in$the$postal$industry$(con9nua9on$of$a$long[term$ study$serie1)$ Reference$book$on$new$products/$services$introduced$between$ 2008$and$2010$in$the$postal$industry$to$postal$customers,$marke9ng$ agencies,$postal$suppliers,$experts$from$postal$operators;$period$ conscious$chosen$based$on$the$learnings$from$the$first$study$$ Gathering$data$from$publicly$available$sources$only$as$would$be$ available$to$customers$searching$for$products/$services$ Addi9onally$postal$operators$were$asked$to$review$captured$data$ (response$rate:$>40%)$ 1 $Predecessor$study$is$the$2010$Capgemini$study$“Innova9on$Management$in$the$Postal$Industry$–$the$Key$for$Business$Transforma9on“$ Copyright © 2012 Capgemini Consulting. All rights reserved. 5$
  6. 6. !!!!!!!!!!!!!What!are!your!findings!from!innova>on!gathering!and!data!usage?$ Learnings$from$informa9on$gathering$and$usage$ Innova>on! Marke>ng! !  Lack$in$professional$marke9ng$of$new$products/$services$ !  Lack$in$dedicated$innova9on$departments/$contact$persons$ Access! !  Lack$in$global$and$professional$communica9on$ !  Lack$in$adequate$descrip9on$for$customers’$understanding$ Coopera>on! !  Lack$in$interest$for$marke9ng$by$third$par9es$ !  Lack$in$openess$for$becoming$convinced$of$the$importance$to$promote$new$products$ Data!Usage! !  Lack$in$comparison$due$to$differences$in$interna9onal$repor9ng$standards$ !  Lack$in$transparency$of$new$product$history$ Copyright © 2012 Capgemini Consulting. All rights reserved. 6$
  7. 7. !!!!!!!!!!!!!!Which!areas!did!you!cover!from!the!postal!operators!studied?$ Areas$covered$ Ini>al!target!areas:! Iden>fied!areas:! Mail$ Mail$ Parcel$ Mail$ Therein$including:$ !  Special$products$for$ private$customers$ !  Products$from$new$ areas$of$business$ Parcel$ (including$courier$and$express)$ Logis9cs$ Logis9cs$ Finance$ Financial$products$and$ services1$ Insurance$products$and$ services1$ New! business! fields! Insurance$ Diversifying$areas2$ Others$ 1  2  Traditonal$business$for$many$postal$operators$ Areas$are$not$represen9ng$tradi9onal$postal$products$(e.g.$car$sharing)$ Copyright © 2012 Capgemini Consulting. All rights reserved. 7$
  8. 8. !!!!!!!!!!!!!!Which!postal!operators!are!covered!in!the!second!Postal!Innova>on!Study?$ Study$coverage$–$Four$con9nents$ Operators)covered:1) Australia$ Austria$ Belgium$ Canada$ Denmark/$Sweden$ Finland$ France$ Germany$ India$ Italy$ Japan$ Jersey$ The$Netherlands$ Norway$ Singapore$ Spain$ Switzerland$ United$Kingdom$ 1 $In$alphabe9cal$order$ USA$ Copyright © 2012 Capgemini Consulting. All rights reserved. 8$
  9. 9. Key$Findings$
  10. 10. !!!!!!!!!!!!!! !Which!postal!operators!were!the!most!innova>ve!companies!in!the!period! covered?1$ Number$of$new$product/$service$introduc9ons$by$country$(postal$incumbent)$from$2008[20102$ 22 Total$number$of$new$product/$ service$introduc9ons$at$the$19$ postal$operators:$$$133! 14 12 11 11 10 10 9 6 6 4 2$ 4 3 3 3 2 1 1 2$ 1 2$ The$top$innova9ng$operators$are$European.$With$22$new$product/$service$introduc9ons$from$2008$to$2010$Swiss$Post$is$ the$leader$in$number$of$new$product/$service$introduc9ons,$followed$by$Italy$(14)$and$Spain$(12).$ 1  2  In$terms$of$number$of$new$product/$service$launches$ Operators$that$are$early$trendsejers$(similar$new$product/$service$launches$before$the$year$2008)$may$be$in$a$more$worse$posi9on;$these$are$for$example$Australia,$$ Denmark/$Sweden$and$Finland$ Copyright © 2012 Capgemini Consulting. All rights reserved. 10$
  11. 11. Have!you!iden>fied!profound!differences!among!the!postal!operators! studied!according!to!their!new!product/!service!strategy?! Classifica9on$of$postal$incumbents1$in$terms$of$moving$ahead$into$Postal$Services$3.0$ New$Product/$Service$$ Introduc9ons2$ Leaders!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! High$ Ac>vists! Low$ Laggards! Low$ 1  2  3  High$ Enhancing$New$ Business3$ Presenta9on$of$the$country’s$flag$for$the$studied$postal$incumbent$in$the$respec9ve$country$ Counted$by$number$of$new$products/$services$introduced$from$2008$to$2010$ Counted$by$number$of$new$products/$services$introduced$in$this$category$ Copyright © 2012 Capgemini Consulting. All rights reserved. 11$
  12. 12. How!did!you!capture!and!evaluate!the!degree!of!new!product/!service! introduc>ons?$ Framework$–$New$Product$Radar$[$WHAT$ Digitaliza>on! Making!! Access! Easier! Informa>on!&!! Interac>on! Business!! Model! Modernizing!! Exis>ng!! Products/!! Services! Legend:!Concentra9on$on$new$$ product/$service$introduc9on:$$ $ Non[Digital$ Digital$ Enhancing/! New! !Business! Process! Business!! Partners/!! Alliances! Copyright © 2012 Capgemini Consulting. All rights reserved. 12$
  13. 13. How!did!you!capture!and!evaluate!the!degree!of!new!product/!service! introduc>ons?$ Framework$–$New$Product$Radar$[$WHY$ Digitaliza>on! Making!! Access! Easier! Informa>on!&!! Interac>on! Business!! Model! Modernizing!! Exis>ng!! Products/!! Services! Legend:!Concentra9on$on$new$$ product/$service$introduc9on:$$ $ High$ Medium$ Low$ Enhancing/! New! !Business! Process! Business!! Partners/!! Alliances! Non[Digital$ Digital$ Basic$popula9on$each$with:$ !  “WHAT”$ !  “WHY”$ Copyright © 2012 Capgemini Consulting. All rights reserved. 13$
  14. 14. How!did!you!capture!and!evaluate!the!degree!of!new!product/!service! introduc>ons?$ Framework$–$New$Product$Radar$[$HOW$ Digitaliza>on! Making!! Access! Easier! Informa>on!&!! Interac>on! Business!! Model! Modernizing!! Exis>ng!! Products/!! Services! Legend:!Concentra9on$on$new$$ product/$service$introduc9on:$$ $ High$ Medium$ Low$ Enhancing/! New! !Business! Process! Business!! Partners/!! Alliances! Non[Digital$ Digital$ Basic$popula9on$each$with:$ !  “WHAT”$ !  “WHY”$ !  “HOW$ Copyright © 2012 Capgemini Consulting. All rights reserved. 14$
  15. 15. WHAT!is!the!role!of!digitaliza>on!for!postal!operators’!business!model! transforma>on?$ Overall$evalua9on$–$WHAT$ Lessons Learned WHAT! $$ Degree of digitalization of Core Products/ Services Non[digital$ 46,5 53,5 The$world$goes$digital$–$the$pace$in$postal$services$is$ strongly$increasing$ Similar$digital$efforts$both$for$core$business$and$ diversifica9on$ Digital$ Degree of digitalization of Diversification Non[digital$ 41,2 Lack!of!sustainability!in$digital$business$models;$ cri9cal:$total$efforts$for$pushing$digitaliza9on$ 58,8 Digital$ Copyright © 2012 Capgemini Consulting. All rights reserved. 15$
  16. 16. WHY!do!postal!operators!introduce!new!products/!services?$ Overall$evalua9on$–$WHY$ Lessons Learned WHY! $$ Reason for new product/ service introductions Modernizing$ Exis9ng$Products/$ Services$ 10,5 30,8 Enhancing/$ New$Business$ 58,6 Leaving$or$changing$the$envelope$ Access$improvement$(e.g.$by$mul9[channel$solu9ons)$$ Making$ Access$ Easier$ Convergence$&$Solu9on$Offerings$s9ll$weak$and$non[ consistent$across$different$channels$ Copyright © 2012 Capgemini Consulting. All rights reserved. 16$
  17. 17. HOW!do!postal!operators!implement!new!product/!service!introduc>ons?$ Overall$evalua9on$–$HOW$$ Lessons Learned HOW! $$ Method for new product/ service introductions Declining$focus$on$opera9onal$(process)$improvements$ Business$Partners/$ Alliances$ 9,8 Business$ 25,6 Model$ 37,5 27,1 Informa9on$&$Interac9on$ Process$ Increasing$role$of$communica9on$solu9ons$and$ business$strategy$(Big$Data)$ Rather$MAKE$than$COLLABORATE$and$NETWORKING$–$ Risk?$$ Copyright © 2012 Capgemini Consulting. All rights reserved. 17$
  18. 18. How!many!introduc>ons!target!the!postal!value!chain!and!where?$ Assignment$of$new$products/$services$to$the$stages$in$the$postal$value$chain$ Transport Collect Sort Package 1.5% 4.4% 0.0% Address 4.4% 7.4% Stage Number of new products/ services Percentage of new products/ services 4.4% Address 5 7.4% 13 19.1% 3 4.4% 0 0.0% Transport 11.8% 3 Sort CRM & After Sales 7.4% Package 44.1% Deliver 5 Collect Print 7.4% Print 1 1.5% 30 44.1% 8 11.8% 68 100.0% Frank & Pay Deliver CRM – AfterSales 19.1% Sum Frank & Pay !  Confirma9on$of$trend$iden9fied$in$2011:$decreasing$ac9vi9es$in$the$core$area$ !  Delivery$s9ll$prevailing$and$dominant$ !  Star9ng$to$focus$on$the$front[end$(e.g.$address)$–$though$slowly$ Copyright © 2012 Capgemini Consulting. All rights reserved. 18$
  19. 19. What!are!your!learnings!from!Leaders?$ Overall$evalua9on$–$LEADERS$ Leaders! Lessons Learned $$ Leaders$hunt$for$new$business$ Leaders$approach$the$communica9on$solu9ons$area$ Leaders$go$ahead$for$digitaliza9on$ 11%$of$the$postal$operators$$ introduced$27%$of$new$ products/$services$ $ Leaders$explicitly$communicate$innova9on$power$ Copyright © 2012 Capgemini Consulting. All rights reserved. 19$
  20. 20. What!are!your!learnings!from!Laggards?$ Overall$evalua9on$–$LAGGARDS$ Laggards! Lessons Learned $$ PostNord!(Denmark/!Sweden) ! ! ! India!Post!(India) ! ! !! Jersey!Post!(Jersey) ! ! ! Norway!Post!(Norway) ! ! ! USPS!(USA)! !Itella!(Finland)!!!!!!!!! !Japan!Post!(Japan)! Hardly$any$new$product/$service$introduc9ons$(out$of$ top$management$focus)$ !PostNL!(Netherlands)!!!!!!!!!!! !Royal!Mail!(UK)! Fight$for$survival1$–$transforma9on$by$new$product/$ service$introduc9ons$not$an$op9on$ Digital$new$products$are$not$a$core$focus$of$business$ ac9vi9es2$ 47%$of$the$postal$operators$$ introduced$17%$of$new$ products/$services$ $ 1  2  Postal$operators$with$losses$in$the$FY$2010:$India$Post,$Japan$Post,$Jersey$Post,$Royal$Mail,$U.$S.$Postal$Service$ Confirmed$also$by$Moya$Greene,$CEO,$Royal$Mail,$World$Mail$&$Express$Europe,$22$May$2012$ Copyright © 2012 Capgemini Consulting. All rights reserved. 20$
  21. 21. What!are!your!learnings!from!Ac>vists,!operators!that!are!neither!Leaders!! nor!Laggards?$ Overall$evalua9on$–$Ac9vists$ Ac>vists! Lessons Learned1 $$ Australia!Post!(Australia) ! ! ! bpost!(Belgium) ! ! !! La!Poste!(France) ! ! ! SingPost!(Singapore) !Österreichische!Post!(Austria)!!!!!!!!! !Canada!Post!(Canada)! !Deutsche!Post!(Germany)!!!!!!!!!!! !Correos!(Spain)! 42%$of$the$postal$operators$$ introduced$56%$of$new$ products/$services$ $ 1  Par9ally$ahead$of$9me$–$similar$innova9ons$without$ success$story$ Par9ally$also$jumped$upon$wave$of$digitaliza9on$$ New$business$focus$also$(par9ally)$but$less$outstanding$ Applicable$to$several$but$not$necessarily$to$all$postal$operators$in$this$group$ Copyright © 2012 Capgemini Consulting. All rights reserved. 21$
  22. 22. Examples$
  23. 23. !!!!!!!!!!!!!!What!are!the!most!interes>ng!products!and!services!from!your!perspec>ve?$ Product$Highlights$(1/4)$–$Individual$(outstanding)$introduc9ons$ Social Memories (2011)1 1  !  Applica9on$allows$users$to$keep$track$of$their$ Facebook$data$via$a$customized$book$compiling$ social$network$data$and$visualizing$these$with$ photos$and$infographics$ !  The$book$transforms$users'$social$network$ informa9on$into$a$las9ng$memory$ Though$introduced$in$2011$(outside$the$period$studied$which$is$between$2008$and$2010),$such$outstanding$other$new$products/$services$are$covered$if$of$special$interest$ to$the$global$postal$industry$ Copyright © 2012 Capgemini Consulting. All rights reserved. 23$
  24. 24. !!!!!!!!!!!!!!What!are!the!most!interes>ng!products!and!services!from!your!perspec>ve?$ Product$Highlights$(2/4)$–$Individual$(outstanding)$introduc9ons$ Clout Shoppe (2009) !  Online$luxury$store$for$clothes,$jewelry,$cosme9cs,$ etc.$(designer$brands)$ !  Some$brands$are$exclusively$offered$by$Clout$ Shoppe$as$usually$not$being$available$in$Singapore$ !  Mul9$device$access$ Copyright © 2012 Capgemini Consulting. All rights reserved. 24$
  25. 25. !!!!!!!!!!!!!!What!are!the!most!interes>ng!products!and!services!from!your!perspec>ve?$ Product$Highlights$(3/4)$–$Individual$(outstanding)$introduc9ons$ eShare (2010) !  Car[sharing$scheme$using$purely$electric$cars$ !  Customers$are$billed$for$the$number$of$kilometers$ travelled$and$the$period$of$use$ !  Registra9on$can$be$completed$by$calling$a$hotline$ or$online$ Copyright © 2012 Capgemini Consulting. All rights reserved. 25$
  26. 26. !!!!!!!!!!!!!!!!What!are!the!most!interes>ng!products!and!services!from!your!perspec>ve?$ Product$Highlights$(4/4)$–$Introduc9on$at$several$operators1$ SmartPOST (2010) !  Self[service$parcel$delivery$and$collec9on$ terminals$$ !  Flexible$delivery$op9on,$especially$for$ requirements$of$E[commerce$ !  SMS$with$a$locker$code$is$sent$when$the$parcel$is$ ready$for$pick$up$ Web Yubin Hybrid Mail Solution (2008) !  Sending$mail$online,$which$Japan$Post$delivers$as$a$ hard$copy$ !  Delivery$at$a$desired$9me$of$the$day$(morning$or$ arernoon),$tracking$service$allows$to$check$the$ delivery$status$of$items$ Postcard via Mobile (2009) !  The$user$sends$a$picture$via$MMS$with$personal$ gree9ngs$by$entering$the$phone$number$of$the$ recipient$ !  Norway$Post$finds$the$corresponding$address$for$ the$postcard$and$delivers$it$as$a$hardcopy$ nugg.ad Adcloud intelliAd 1  !  Move$into$upstream$digital$added$value$stages$ Itella Japan Post Norway Post Deutsche Post DHL One$example$per$category$ Copyright © 2012 Capgemini Consulting. All rights reserved. 26$
  27. 27. Strategic$Learnings$
  28. 28. What!were!the!overall!key!findings!of!the!second!Postal!Innova>on!! Study,!also!compared!to!the!predecessor!edi>on?$ Connec9ng$factors$and$new$insights$ Postal!Study!2010/2011! Postal!Study!2011/2012! Research! Focus! !  Innova9on$management$$ !  Operators’$perspec9ve$ !  Primary$research$ !  New$products/$services$ !  Customers’$perspec9ve$ !  Secondary$Research$ Players! !  Market$Shapers$ (well[organized,$low$profits)$ !  Market$Op9mizers$ (low[organized,$high$profits)$ !  Leaders$ (hunters$for$new$business,$pushing$digital$arena)$ !  Laggards$$$ (figh9ng$for$survival,$neglec9ng$innova9ons)$ !  Maturity$of$the$postal$value$chain/$process$ innova9ons$ !  Rise$of$service$innova9ons$ !  Further$decrease$of$ac9vi9es$in$core$area$ !  Increased$focus$front[end$ !  Highest$9me[to[market$for$business$innova9os$ !  Increasingly$value$chain$extension/$new$business$ !  Customer$solu9ons$(instead$single$products)$ par9ally$ !  Marke9ng$not$integrated$in$innova9on$process$ !  Underrepresenta9on$of$marke9ng$personnel$on$ innova9on$management$teams$decreases$the$ overall$success$poten9al$of$projects$ !  Weak$product/$service$marke9ng$with$hindered$ customer$access$and$lack$of$use$cases$ ! Postal! Value! Chain! Poreolio! Adapta>on! ! Marke>ng! !  Lack$in$dedicated$innova9on$departments/$ contact$persons$ Copyright © 2012 Capgemini Consulting. All rights reserved. 28$
  29. 29. “The!Status!of!Postal!Services!3.0”!!based!on!Capgemini’s!second!innova>on!study:! Postal!Service!is!transforming,!but!so!far!in!a!probing!and!learning!phase$ Key$learning's$from$our$studies$ Going!Digital!including$mobile$“everywhere$in$the$postal$world”,$ intensity!and!focus!(reason$“WHY”)$s9ll$quite$different$ More!happening!than!customer/!sales!know!and!understand$ The!MAKE!culture!s>ll!dominates!instead!of!ecosystems/!plaeorms$ Missing!link!between!ini>a>ves!of!postal!operators!internal!and! external! The!strategic!vision!and!posi>oning!of!the!transforma>on!is!weak$ Copyright © 2012 Capgemini Consulting. All rights reserved. 29$
  30. 30. Which!lessons!can!postal!operators!learn!and!what!are!you!famous!for?! Postal$Market$Spider$Net:$Development$in$five$strategic$direc9ons$through$business$transforma9on$ Postal Core Mail Distribution Creation Make Selection Customer Targeting Communication Fulfillment Copyright © 2012 Capgemini Consulting. All rights reserved. 30$
  31. 31. What!is!your!desired!and!in!your!country!respected!future!brand!percep>on! based!on!the!fundaments!of!your!core!and!change!effort?!
  32. 32. Have!you!missed!our!Digital!Transforma>on!Study!with!MIT?!! Have!a!look!at!the!findings!! !
  33. 33. Thank!you! Innova>on!–!Transforma>on!–!Postal!Services!3.0! Dirk Palder Vice President Member Global Postal-& Distribution Leadership-Team Capgemini Rheinpalais Konrad-Adenauer-Ufer 7 D- 50668 Cologne Germany Tel. +49 221 912644-100 Mobile: +49 151 4025 2222 dirk.palder@capgemini.com Twitter:@DirkPalder LinkedIn: Dirk Palder www.capgemini-postalservices.com Please Scan & Vote

×