Designing User Experience for multiple screen and device formats
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Designing User Experience for multiple screen and device formats

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A look at the importance of user experience design for Internet applications available on web, mobile web, native apand tablet

A look at the importance of user experience design for Internet applications available on web, mobile web, native apand tablet

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Designing User Experience for multiple screen and device formats Designing User Experience for multiple screen and device formats Presentation Transcript

  • A CHANGING GAME –ONLINE USER EXPERIENCE IN AMULTI-DEVICE WORLDDirk BartelsLeiter ProduktIdealo Internet GmbHdirk.bartels@idealo.de
  • We Used to Go Online (ca. 2000)
  • Today We Live Online
  • Mobile Internet – Growing Leaps & BoundsEverything Smartphones 7% Mobile Internet gains critical mass 93% 100% 80% 60% 95% 90% 83% 40% Everything iPad 20% 5% 10% 17% 0% 2011 2012 2013 Mobile Internet Desktop 25m 11m Source: Statista, NetMarketShare, EITO, IDC 2011 2012
  • Barriers to Competition User Experience – It matters more than ever Source: ZAG – Marty Neumeier, 2007
  • User Experience matters because … Your Brand – It is what THEY say it is Source: ZAG – Marty Neumeier, 2007
  • Everything is Connected –Personas, Scenarios, Use Cases & Plumbing Lean Back Retina Screen Intiutive Interaction Location based Rich Content Barcode Scanner Content Depth Essential Infos SEO / SEM iOS / Android Integration Feature Depth Mobile Browser Large Screen
  • User Experience is …. • Touch points • Purpose driven • Intuitive • Using Metaphors • User centric • Pro active • Relevant
  • User Experience is … • User Interface Design • User Interaction • Work Flow • Information Architecture • Content
  • Web Mobile WebContent Rich Optimized ContentMulti Purpose Multi PurposeTraditional Device oriented Tablet Browser App Media Rich Single Purpose Multi Purpose Uncluttered Intuitive Intuitive
  • Web AppFeature Rich Content RichMulti Purpose Single PurposeTraditional Location based Intuitive Tablet Content Rich Single Purpose Location based Intuitive
  • Idealo Platform Evolution 2000 2005 2011 2012 2013 Web Mobile Web iOS / Android Flug iPadContent Rich Stripped Native Vertical Native UIFeature Rich down Web Scanner Location Media SEO / SEM Experience Favs based tbd 12
  • Web Mobile WebFeature Rich Feature optimizedContent Rich Content optimizedSEO TraditionalTablet AppsMedia Rich Feature optimizedFeature optimized Barcode ScannerBarcode Scanner Location basedIntuitive Content optimizedLocation based Personalized
  • You built it and they will come – NOT Social SEO SEM TV 775,000 iPhone Apps 300,000 native to iPad (January 2013) Video Print643 million web sites (December 2012) 650,000 Android Apps (March 2013)
  • Designing User Experiences your Customers will love Situational Leverage Purposeful Platforms Anytime / Know your Anywhere user
  • Idealo Internet GmbH stellt sich vorIdealo.de ist der größte deutsche Preis- und Produktvergleich Marktführer aller deutschen Preisvergleiche mit 10 Millionen Einzelbesuchern pro Monat Monatlich 30 Millionen Visits und mehr als 100 Millionen Page Impressions Mehr als 1,5 Millionen Produkte mit 100 Millionen Angeboten von 30.000 Händlern 500 Mitarbeiter steuern und pflegen die aktuelle und leistungsfähige Datenbank Mit 5 Millionen Visits tragen die internationalen Portale zum Erfolg bei Legende Produktvergleich Bald verfügbar Flugvergleich Mobile Seiten16
  • Join our team – www.idealo.de/jobs!Idealo is looking for exceptional talent to expand our dynamic product team. We arehiring:• iPhone Developer (m/f)• PHP Software Developer (m/f)• Release Manager (m/f)• System Engineer (m/f)• Senior Java Developer/Architect (m/f)• Scrum Master (m/f)• Junior eCommerce Editor (m/f)For further information and vacancies, please visit our career board atwww.idealo.de/jobs 17