Designing User Experience for multiple screen and device formats

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A look at the importance of user experience design for Internet applications available on web, mobile web, native apand tablet

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Designing User Experience for multiple screen and device formats

  1. 1. A CHANGING GAME –ONLINE USER EXPERIENCE IN AMULTI-DEVICE WORLDDirk BartelsLeiter ProduktIdealo Internet GmbHdirk.bartels@idealo.de
  2. 2. We Used to Go Online (ca. 2000)
  3. 3. Today We Live Online
  4. 4. Mobile Internet – Growing Leaps & BoundsEverything Smartphones 7% Mobile Internet gains critical mass 93% 100% 80% 60% 95% 90% 83% 40% Everything iPad 20% 5% 10% 17% 0% 2011 2012 2013 Mobile Internet Desktop 25m 11m Source: Statista, NetMarketShare, EITO, IDC 2011 2012
  5. 5. Barriers to Competition User Experience – It matters more than ever Source: ZAG – Marty Neumeier, 2007
  6. 6. User Experience matters because … Your Brand – It is what THEY say it is Source: ZAG – Marty Neumeier, 2007
  7. 7. Everything is Connected –Personas, Scenarios, Use Cases & Plumbing Lean Back Retina Screen Intiutive Interaction Location based Rich Content Barcode Scanner Content Depth Essential Infos SEO / SEM iOS / Android Integration Feature Depth Mobile Browser Large Screen
  8. 8. User Experience is …. • Touch points • Purpose driven • Intuitive • Using Metaphors • User centric • Pro active • Relevant
  9. 9. User Experience is … • User Interface Design • User Interaction • Work Flow • Information Architecture • Content
  10. 10. Web Mobile WebContent Rich Optimized ContentMulti Purpose Multi PurposeTraditional Device oriented Tablet Browser App Media Rich Single Purpose Multi Purpose Uncluttered Intuitive Intuitive
  11. 11. Web AppFeature Rich Content RichMulti Purpose Single PurposeTraditional Location based Intuitive Tablet Content Rich Single Purpose Location based Intuitive
  12. 12. Idealo Platform Evolution 2000 2005 2011 2012 2013 Web Mobile Web iOS / Android Flug iPadContent Rich Stripped Native Vertical Native UIFeature Rich down Web Scanner Location Media SEO / SEM Experience Favs based tbd 12
  13. 13. Web Mobile WebFeature Rich Feature optimizedContent Rich Content optimizedSEO TraditionalTablet AppsMedia Rich Feature optimizedFeature optimized Barcode ScannerBarcode Scanner Location basedIntuitive Content optimizedLocation based Personalized
  14. 14. You built it and they will come – NOT Social SEO SEM TV 775,000 iPhone Apps 300,000 native to iPad (January 2013) Video Print643 million web sites (December 2012) 650,000 Android Apps (March 2013)
  15. 15. Designing User Experiences your Customers will love Situational Leverage Purposeful Platforms Anytime / Know your Anywhere user
  16. 16. Idealo Internet GmbH stellt sich vorIdealo.de ist der größte deutsche Preis- und Produktvergleich Marktführer aller deutschen Preisvergleiche mit 10 Millionen Einzelbesuchern pro Monat Monatlich 30 Millionen Visits und mehr als 100 Millionen Page Impressions Mehr als 1,5 Millionen Produkte mit 100 Millionen Angeboten von 30.000 Händlern 500 Mitarbeiter steuern und pflegen die aktuelle und leistungsfähige Datenbank Mit 5 Millionen Visits tragen die internationalen Portale zum Erfolg bei Legende Produktvergleich Bald verfügbar Flugvergleich Mobile Seiten16
  17. 17. Join our team – www.idealo.de/jobs!Idealo is looking for exceptional talent to expand our dynamic product team. We arehiring:• iPhone Developer (m/f)• PHP Software Developer (m/f)• Release Manager (m/f)• System Engineer (m/f)• Senior Java Developer/Architect (m/f)• Scrum Master (m/f)• Junior eCommerce Editor (m/f)For further information and vacancies, please visit our career board atwww.idealo.de/jobs 17

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