The Google Fishing TripSearch Marketing Services OverviewPrepared for OHS Compcare

OHS BackgroundOnline Marketing InitiativesGoals Common search marketing tacticsIdeas for improving online marketingObjectives

You are Fishing for Customers – but do you have enough lines in the water?The Sea of SearchThe Sea of SearchNew Customers are Here…SomewhereThe Google FishermanAka - Your Web Site

Changing the RulesMore Google Fishermen = More Lines in the WaterYour Site LinkedIn Paid Search Social Easier to Catch “Google Fish”

Search Engine MarketingPaid Search, PPC, SEM, CPC, CPASearch Engine OptimizationSEO, Natural Search, Organic Search, Free SearchSocial Media OptimizationSMO, Social Social Media MarketingSMM, Social MarketingLocal Search SubmitLocal Submit, Listing Management, Google LocalSimplifying the Language

Terms In ContextLocal Search / Product SearchUniversal SearchSEOSEMSEMSearch Engine MarketingPaid Search, PPC, SEM, CPCLocal Search SubmitLocal Submit, Listing Management, Google LocalSearch Engine OptimizationSEO, Natural Search, Organic Search

Social SitesLinkedInYouTubeTwitterFacebookSocial ToolsStumble UponDiggRedditThe Social End of the Pool

Audience ManagementPatientsBusinessesOptimize to WinBest PracticesNavigationTaggingUpdate Page TitlesUse Existing ContentOpportunity: Site

Opportunity: SEMDrive targeted paid search traffic to the site and to location pages. Lead GenerationLocal UsersKey TermsTargeted AdsSpecific Content

Opportunity: Local SubmitIf you’re not telling Google more than who you are – but where you are and what you do – you are missing an opportunity.

Questions?Answers?More Questions?Contact: Joe@BeFoundOnline.comSteve@BeFoundOnline.com800.288.1426The End